Fuck You Money


Deviating a bit from mining the R&B charts for tenuous pro skater comparisons

Taking a break from beating the Koston shoe-sponsor horse into a fine, not-all-that-humorous powder has given me some time to really, you know, lay back in the cut and marinate on this whole thing for a while. Like, perhaps Koston’s abrupt ship-jumping isn’t predicated on some brass-ring grab or a valiant effort to shore up Lakai’s balance sheet, but rather a wish to live out the remaining years of pro-skaterdom in whichever kicks he sees fit.

The above pic, which purports to depict Koston skating a pair of Adidas, got me thinking that he may be having a jolly old time sampling the ever-expanding skate shoe buffet, confounding internet speculators and no doubt enduring a fair amount of grilling from the old lady in the process. But why not eh? Koston’s been a loyal soldier for the past 15 years or so, if you aren’t looking at his trucks, and if he hasn’t earned the right to play the field a little bit before Nike makes the official announcement, well, who has.

However – and here comes the obligatory “the 90s were better” part – think it would be kind of cool if Eric Koston played this thread out for the rest of his career. Forthcoming multi-zillion-dollar contracts notwithstanding, he’s already got some money, and if there ever was a working pro skater out there that can get by without a shoe check, he’s the one right? A video part featuring a smorgasbord of skate shoes on Koston’s feet would probably be kinda jarring, but could serve to remind us that there once was a time when you could maybe skate another company’s board/shoes/shirt and the footage wouldn’t be slated for the low-res web clip file. An element of mystique even – recall if you will Gino’s Reeboks from the 101 part, the shoes that launched a thousand Slap board queries; to a lesser extent, the Sauconys sported by Smolik in his TSM interview or Simon Woodstock’s clown shoes.

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5 Responses to “Fuck You Money”

  1. Rocuronium Says:

    Or what about setting up a new business model: freelance reppin’. Have the sponsors bid for any upcoming trick/contest/video clip. Especially since the logo can be photo shopped in. On another note I still miss seeing Gonz in Simples.

  2. theProgram Says:

    POOOOOOOOOONDEROSA.

  3. Rudy Says:

    Rocuronium- that’s exactly what I was thinking. Koston gets fat incentive checks from whichever company he feels like wearing. He’s the only dude who could truly pull this off and it would be awesome.

  4. Watson Says:

    I’ve always thought it would be rad for a pro to choose to wear whatever they want rather than take a sponsor cheque.

    Man pros must enjoy the freedom of sponsorship limbo.

  5. clew Says:

    I always see Lutzka wearing Krew (Guy also?) yet either of them receive a check. The worst “skation without representation” is Richard Angelides. Shouldn’t he have had about a dozen Shelltoe colorways by now?

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