Is Nyjah Huston’s Element Victory Lap The “New Coke” Of Sponsorship Arrangements?

The above pic of a shirtless LL Cool J functions as a multi-purpose vehicle, in that it’s aimed to increase this blog-spot’s marketshare among female consumers of sk8 commentary [via content-farming] while also calling into question the much-ballyhooed (by Transworld this month) comeback of Nyjah Huston, 16-year-old Element prodigy turned hardgood entrepreneur turned Element prodigy. According to an exclusive interview given to the periodical, Nyjah’s two years in the skate industry wilderness nearly cost him everything, from sponsors to the coveted Maloof’s Money Cup, and his personal journey of becoming an older and wiser teen as a result begs the question of which other professions or pursuits involve making career comebacks at age 16 — those weird “Lil Miss” pageants? Gelding racehorses? Gymnastics?

Nyjah Huston’s skating doesn’t do a whole lot for me on a personal level (although much credit due for caballerialing onto the rail the hard way). Yet the TWS interview offers much to chew over. The Maloof powers that be preferred to hand the cash to a skater like Chris Cole who is backed by major corporate sponsors instead of a grassroots effort like Huston’s I&I although he retained the support of his loyal fans on the face book and even Element, who waited patiently and eagerly for him to return to the fold from the day he departed. He intends to shift his focus to technical skating as he enters the autumn years of his late 20s and is wary of becoming “lost in the core” if he strays too far from the spotlight of mainstream competitions and sponsorships. Manny Santiago is off the hook and he is more motivated than ever to expand his career.

It is possible this the drama of the recent years is part of a broader plan for Nyjah Huston. This entry on Yahoo! Answers! suggests that under a pseudonym he began planning his “comeback” as long as three years ago, even before he departed Element at the urging of his dad and launched what is described as a one-man operation in I&I skateboards, which found the then-ninth grader struggling to set up a profitable distribution model while simultaneously arranging demos and originating positively themed board graphics. Which leads us to ponder whether striking out on his own was a preemptive move to build anticipation for an ultimate comeback to Element and generate board sales revenue in the seasonally weak first quarter financial cycle, similar to the conspiracy theories that for years have dogged the introduction and eventual burial of the beloved “New Coke” recipe for all-time. Will Nyjah Huston’s market value, like that of Coca Cola Co., rise 2200% in the future and prompt an investment from the Oracle of Omaha?

About these ads

Tags: , , , , , , , , , , , , ,

7 Responses to “Is Nyjah Huston’s Element Victory Lap The “New Coke” Of Sponsorship Arrangements?”

  1. huphtur Says:

    as long as he has those dreads, i’m not looking at his skating.

  2. ricky schiltitiz Says:

    funny, i thought i was reading a skateboard blog, not ‘overly self-indulgent ramblings by a bad writer who is sad that he got rejected from a state college creative writing MFA’

  3. cobs Says:

    Why does every post get the same comments about the style of writing? Are you still surprised that they all have a similar style and if you hate it so much, why are you still reading it?

    Personally I enjoy the way the posts are written, it adds a sense of grandeur to relatively pointless topics.

    • Rocuronium Says:

      Well put. The verbose academic approach and DFW-esque tangents are part of the humor.
      If you don’t get it or don’t enjoy it then Oh Well. It’s free and no one is forcing you to make the detour.

    • ricky schiltitiz Says:

      grandeur? you are easily amused, was the last book you read ‘green eggs and ham’?

  4. Mike Says:

    I don’t know what’s worse, the eroding quality of a once beloved blog, or the smarmy, masturbatory and repetitive comments obsessively posted by some anonymous nitwit who has writing beef with some random skateboard blogger. Actually, I do.

  5. cwit Says:

    I’m confused – why is Manny Santiago in this blog entry?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 93 other followers

%d bloggers like this: