The Medium-Sized MNC Star T-Shirt Is The Message Dudes

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Quartersnacks the other day posted up this deep dive into Sect adherent Jake Johnson who sounds like he’s spent the better part of the last year pondering ponderous thoughts on a skate-oriented pilgrimage to Pittsburgh as part of a broader effort to reconnect with his inner dirtball. The idea wins kudos at this blog webpage, where such concepts are prized above sponsorship by big-box retail chains. One of Jake Johnson’s ponders involves the “message” that underlies skateboarding, a potent smoothie of rebellion, aggression, creativity, pain and escapism, some of which might be lost on a generation coming up with parks aplenty and tweet-ready reality idols straddling the primetime viewing hour. There’s a separate message though for which Jake Johnson feels more personal responsibility, transmogrifying his board into a ball-point pen and the streets to an 8.5×11″ piece of white printer paper:

“My sponsors give me a lot of freedom. For the most part, they understand that me developing a concept, message, and my style of skating is the most important thing for their company. They’re willing to do whatever it takes for me to skate my best, and they trust me that I know how to do that. A lot of companies don’t.”

Thinking back on “Mind Field” Jake Johnson from what I recall worked hard to root the footage in his working frame of reference which was mostly New York at the time, setting up kind of a contrast to Josh Kalis’ various beefs about Greg Hunt not incorporating enough of his Barcelona tricks, but whatever. The comment (and whole interview really) signal that Jake Johnson found an early grasp on what somebody can do with the career opportunity he was handed and seems to be thinking hard about what he wants to do with it.

Who else thinks in terms of this “message” thing? I think Leo Valls and the “Night Prowler” guys definitely have an aesthetic that they’re looking to promote with their skating, built on what Ricky Oyola and Bob Puleo developed, a sorta homesteading purity for the streets. When Jamie Thomas cued up that clip of himself skating over that bridge in Chicago at the beginning of his “Welcome To Hell” section I think he had an idea he wanted to get across, same with Jim Greco and Stevie Williams a couple years later. Jason Dill is a dude who you can imagine looks at his message as a malleable and mutating thing. Mike Vallely’s career arc cast him into a spot now where you could say that “message” is nearly all he puts out, versus skate tricks.

There’s some comments made in the (too) long-gestating “Epicly Later’d” on Menace along the lines that Pupecki, Valdes, Suriel et al were at the time some assortment of castoffs and misfits corralled by Kareem Campbell to fill out his allotted corner of the Rocco empire. Maybe that’s partly true, but you gotta think that the mastermind behind our still-beloved “mNc” star logo had his own type of message in mind, having to do with communicating through vaguely scary hand-signals and 360 flipping through sidewalk cafes. If all he wanted was some square pegs he could’ve got Adam McNatt and Ryan Fabry.

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6 Responses to “The Medium-Sized MNC Star T-Shirt Is The Message Dudes”

  1. grnpnt@kngslnd Says:

    best! perhaps you would be interested in a small (500 word) freelance writing gig? not skate related

  2. mick moss Says:

    i thought this was a skateboard blog? not the keyboard bile of a failed creative writing MFA student

  3. Joshua Ballew Says:

    Lettus Bee

  4. HarryCrews Says:

    YES! Jake Jonson is sick, the message, or intent is always more profound than random ass tricks. As Duchamp says of Warhol,” its not the retinal image you are interested in, what interests you is the concept that wants to put 50 Campbell’s Soup Cans on canvas.”

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