Posts Tagged ‘Adio’

From The Muddy Banks Of The Great Gray-Green Greasy Limpopo River

February 3, 2009


All set about with fever trees

I would like to begin this week by welcoming back one of my favorite shoe color schemes of years past, the gray/white/black/dark green combo that I personally trace back to the first run of the original Kalis model on DC, released in 2000 or so.* (Try as I may, Google turns up nothing helpful and unlike certain Canadian blogs I don’t have vast expanses of frozen tundra on which to stack boxes of old sneakers into fun igloo shapes.) Basically, the upper (?) was gray, with dark green detailing; the midsole (??) was white and the bottom of the sole was black. In a time of kaleidoscopic D3 color-feasts I remember marveling at the relative subtlety of the whole deal and, upon purchase and wear, even earned a personal thumbs up from the best skateboarder in town at the time. These were charmed days to be sure.

Anyhow, I got a very bizarre but also disturbingly welcome sense of skateboard shoe deja-vu when I spied this new color of Lakai Telfords on deck for release sometime this year (below), and only a month or so later saw a pair of Adio shoes (above) in Thrasher that tapped pretty much the same palette.

Now, I thought I saw a similar color of Etnies Raps somewhere recently, which would make this color a certified trend and also certify me as a footwear trendspotter, all but assuring my escape from WordPress skid row and onto one of those street fashion websites that Lupe Fiasco or the Cool Kids name-check in their conscious-but-not-really-conscious hip-hop songs. (I assume I also would get rich at a certain point.)

*Probably the idea predates this, but I haven’t any clue at all.

Freeze the ocean

August 3, 2008

Like many a faceless internet blowhard, there is little I hate more than being wrong, and I would sooner plunge my face into a soggy pile of Frank Gerwer’s befouled trousers than admit it. Yet over the six months or so that I’ve yammered away in this space I’ve definitely been completely totally wrong about a few things, and my conscience won’t let me watch Trapasso’s part in the new TWS vid again until I’ve set things straight, although most of these are fairly obvious. Anyhow. Boil the Ocean regrets the following errors:


Adio: not actually out of business
I sort of jumped on board with the rumor-mongers on this one, mostly because it seemed so plausible to me. Like, why wouldn’t Adio go out of business? Yet as Duffs has taught us time and time again, it takes some fairly extraordinary fucking up to fall out of the skateboard shoe game. And although several of Adio’s higher-profile dudes jumped ship and they apparently closed a warehouse and fired a bunch of people, they do indeed keep on keepin’ on with the business of making ugly skate shoes for slow-witted Journeys customers. But, they still have a pretty solid team in place (Brezinski, Broussard, Montoya), and provided Kenny Anderson doesn’t fall under the spell of the Converse dollar they may well outlive Dekline.

As if to prove they’re not only still around, but have enough extra money to buy an HD camera, Adio put up this podcast a few weeks ago that features some pretty gnarly skating by Nick Dompierre and the rest.


411vm: Still existing in some form or another
More news that seemed a long time coming, except that as soon as I said something about it 411 changed their website into some portal to action sports-themed Friendster knockoff Skateboard.com, with this announcement, which was later removed. (And the 411 website is now back to its normal self, such as it is.) As Europeskate notes both these skateboard media powerhouses belong to the illustrious Wasserman Media Group so this may be more of a reshuffling than 411’s card being pulled, but for now, the future of those free DVDs in cardboard sleeves remains in question, so maybe I wasn’t actually wrong, yet.


Es shoe designs not all that bad
Like most other thinking people I made fun of Es shoes’ more out-there designs when they unveiled their fall 2008 goods, but I don’t think I really gave them enough credit for doggedly sticking with their tradition of teched-out shoes in a time when the fashion pendulum has swung so far toward the minimal. Also, having gone through several pairs of the Square One, I ought to say that it’s probably one of the best skate shoes made right now, and in Es’s storied history. Which isn’t to say that Es doesn’t make some ridiculous, silly-looking damn shoes. But the percentage of wearable shoes put out by Es is probably about equal to the average skate shoe company, except that instead of numerous Dunk/Era/Half-Cab/Stan Smith rehashes, Es makes neon spaceship boots. Which is of course their God-given right as an American company owned by a French freestyler.


Burton/Gravis not the devil, probably
I realize I’ve gone pretty hard at Burton and Alien for everything that’s transpired over there recently, and I don’t really take any of it back, but I do think the above shoe from the upcoming Gravis “IVSkate” venture is cool.

Like a rock

March 28, 2008

So Adio’s done, it looks like. The big names are off the team list and rumors are flying that the suits up top–remember, it’s Jarden now, not K2–are pulling the plug. Fare thee well, Adio. I’ll always remember the futuristic 3D graphics in “One Step Beyond.”

Bam supposedly is already suiting up in his other multinational skate company’s shoe line, and you know the birdman will be just fine. Maybe he’ll go back to Airwalk. Kenny Anderson may have signed on with Converse, and Brian Sumner, god help him, has signed his sole over to NSS (groan-inducing in more than one way).

The guys you have to feel for are the Danny Montoyas and the Steve Nessers. Dudes who might not be past their prime, but they’re a long way from being the hot shoe of the week, if they ever were. Montoya’s had enough shoes out at this point, he’ll be ok, but poor Nesser just put out his pro model, and if Adio goes into the dumper it’ll probably be shipping straight to the Ross bargain bin. Nesser’s skating never really got me too excited, aside from a couple tricks here and there, but I had to hand it to him for making the most of what he had, with the significant burden of a pretty major tribal tattoo. I can just imagine him taking that first tentative push down the ramp at Tampa while Tim O’Connor salivates all over the microphone. It can’t be easy. At least Nesser has a shop to fall back on, as everyone knows that line of business is a total goldmine.

Does Shaun White still skate for Adio? Maybe him and Tony Hawk should just buy the company and run it like a halfway house for downtrodden vert skaters. They could hook up Alex Chalmers while they’re at it.


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