Posts Tagged ‘Blueprint’

Hollywood Divorce

March 28, 2013

YOUNG_JEEZY_GUCCI_MANE_Jeezy_Hatfield_Vs_Gucci_Mc-front-large

It has been observed that the skateboarding industry is like high school, replete with jocks, nerds, overachievers, fashion victims, would-be authority figures, substance enthusiasts and vengeful, scheming captains of the water polo team who drive tricked-out jeeps and are partial to ripped jeans. Sticking with the analogy, last week we saw a long-running couple, recently broken up, each show up to the prom with new dates. Here was Blueprint, determined to pick up the shards of its spray-heart logo and shake off an ignominious dumping last fall, escorted by a half-dozen unknowns from the Southwest, and Mike York, who I like to imagine wearing a seersucker suit and white corsage. And then the former Blueprint squad, trotting out a sleek new name and logo spotlighting their Old World roots, ready to move on.

Look at Blueprint, chin out in an ill-fitting getup, dudes with blond dreads and Canadian management, trying at some kind of statement setting its team makeover clip to “Coming to America” (presumably by way of Quebec). As the would-be masterminds behind Ice Cream Shoes will attest it’s not easy to pull a Kareem Campbell when it comes to plucking unknown ams from the skatepark ether, and the pressure may be giving their filmer a case of tremors. Yet the former Blueprinters, offering pedigreed graphics and a trimmer team, may have the harder path. The stakes may be lower without this company having carried the UK on its back through the late-90s universe expansion, but it still arrives from some of the dudes who made all those legendary videos, and with no Canadian owners in the wings it’s all on them this go-round.

Both companies have an obvious fixation on America, economic or otherwise, and it is not difficult to see opportunities for them to jointly tap into American’s long-running love affair with familial turmoil and fractured relationships. Could a grudge match demo-tour produce 411 “Road Trip”-worthy highlights as each squad looks to one-up the other? Is there a potential sequel to last season’s “One in a Million” pressure-cooker meltdown to be had by confining the two teams to a “Big Brother” style condo to chew one another’s limbs off over British skate lore and whoever drank the last beer?

The respective team pages are telling. Are seeds of internal strife already germinating within Isle? A solid two-thirds of the team lists some variation of “green” as their favorite color, while boss figure Paul Shier stakes out the other side of the color wheel with “orange” and Nick Jensen boldly declares “not green.” Can they stand against the newly united Blueprint group, which have no history but seem to be on the same page when it comes to cuisine, roundly backing Mexican and BBQ variations? And will Isle continue to stick with the British spelling of words like “colour”? For that matter, will Blueprint?

Elginerpeton, Girl, Blueprint And The Delicate Art Of The 401(k) Rollover

November 26, 2012

offshore

The billions of bloated and rotting carcasses of lungless, would-be amphibians gently fertilizing the beaches of history attest that evolution can be a messy, strenuous enterprise. Witness, in more modern times, the still-ongoing struggles for democracy around the world or also the pre-Oscar trevails of Three Six Mafia.

Like a semi-legged fish cast upon a tidal shore and seeking its footing with the help of expensive high def videography equipment, so too do a couple deck companies now entertain their potential futures removed from the warm and brinesome pools of their hatching, shedding founding-father pros and piling chips upon next-gen hot shoers that may or may not have the conjones to earn the throne and scepter and potential amphibious harem that belong rightfully to the king of the beach. Girl last week unveiled this decade’s full-length video presentation, in conjunction with Chocolate, while Blueprint has bid goodbye to more top talent dating back to the UK outfit’s establishment.

The diminished profitability of board manufacturers has been somewhat offset by the way they carry greater clout in defining what pro bros are about and providing a platform for various creative visions, to the extent these still exist in an era of limitless full-bleed series graphics and customized multi-logo baseball hats. The prior decade’s mercifully brief flirtation with pattern-graphic footwear was not enough to knock boards out of the box in this respect, despite the best efforts of several shoe teams sponsoring motocross bikers.

But even the best and brightest contributors to the ‘culture,’ of which Girl and Blueprint both long ago cemented their status, need active and relevant ambassadors out there preaching and switch backside smith grinding ledges or else you run the risk of losing touch with a permanently youthful and tempermental clientele, or running low on able-bodied independent contractors willing to slide down handrails, or both. Sad as it is, those schoolyard lords of the mid-1990s have been steadily confronting their shelf lives on video and in the streets and same as then not every dude is a Mariano or Koston.

It seems like you need one or more ‘Vision dudes’ (no Brad Dorfman) with a steady hand on the rudder to navigate such generational shoals, and I think here of bros such as John Lucero, Ed Templeton, Todd Swank, Jim Thiebaud, Mike Hill/Chris Carter and even the corporate paymasters who press boards at Element — all having weathered for the most part a total exodus of the names that launched the companies (in some cases several near-total personnel rollovers) and were able to keep drawing new and vigorous blood. Stereo, Plan B, Menace and several Gonz-helmed ventures petered out or folded once the main brains departed or shifted focus.

Similar to “Yeah Right” the new “Pretty Sweet” is being described as a torch-passing moment for the Crailtap crew, probably more true this time around given spotlights generally dimming on the OGs since “Fully Flared” (though multiple Jeron Wilson photos in a single recent mag did not go unnoticed around here). The prospect of Girl Films or Chocolate Cinemas sans Carroll, Howard, Brenes etc seems more and more realistic but ups the ante as far as the capabilities and sensibilities of those anointed ones who would pick up the gauntlet, given the long shadows cast by the dudes that made all those old videos, ads, boards. That track record being the critical mass magnet to Hoover up the needed new talent, but does ‘UnbeLeafAble’ hit the same way Sean Sheffey and the fishbowl did back when?

The outlook for Blueprint seems more up in the air in recent months as honchos Dan Magee, who masterminded the look and video output, and now Paul Shier have turned in their respective papers, leaving assorted rumors as to an unspecified new UK-centric venture, whether some recently picked US dudes will get a bump up and if Palace will sign Danny Brady. Blueprint’s efforts to broaden their platform and pitch a bigger tent made some sense but the steps they took toward that end, like moving the company to California and putting on several Americans and inexplicably relying on “Birdhouse In Your Soul” to kick off a video threw me for several loops, while old- and young-timers like Mark Baines and Chewy Cannon and Jerome Campbell bounced. How Blueprint persists/perpetuates/prevails from this point appears down in part to what roles the other UK vets take, like Nick Jensen, Neil Smith and Colin Kennedy.

Up With Smoke

September 9, 2012

Can a shop video to succeed without doubling as a love letter to the city in which its backing store is based? The enduring ones, like by Coliseum, FTC, Orchard, Uprise, MIA and Fobia, have been as much a ‘where’s where’ of the meanest spots as they are a ‘who’s who’ of the dudeliest dudes on the scene and while it’s gotta be a blast wallowing in all those marble ledges under the Spanish sun, you’d think most DVD purchasaurs really are not trying to see the local bros going Mr. Me Too at the spots the top-rung pros scraped clean five years prior.

For those of you who, like me, furrowed a brow at the outsized representation of AZ ditches and Boston loading docks in the last Blueprint video, Henry Edwards-Wood invites you to spend a solid hour submerged into the claustrophobic, bustling, brick-lined canyons of London, where streets drip with smoke stains, spray paint and wrought iron. Slam City Skates’ “City of Rats” has been out for a while but has rarely left the player this summer, as all these Palace, Blueprint, Landscape and other dudes shiver and sweat through what looks like one long, generally overcast season here, all the hovels and tight alleyways and weathered stone served up like red meat to “Static” faithfuls. South-Bank gets a loving soliloquy and two of the best-loved spots in this video include a sidewalk ledge set up for lines to close out with flatground tricks over a red rumble-strip and a thread-the-needle street gap into a corridor that’s probably far gnarlier than it already looks. It is jarring when, early in the video, you can see a Texaco sign.

Nick Jensen’s first run communicates the basic idea through a sidewalk bump to noseslide on a windowsill ledge, and isn’t long before he is back at that one sidewalk gap (switch 360 flip this time) and South Bank, where for weeks I have struggled to recall whether anyone else has kickflipped that high bar in the past. For a while it’s a parade of all the dudes you want to see skating these spots, like Joey Crack coming with the movie’s best nosegrind, a line from Snowy starting with an ollie snapped into a bank that celebrates all that is fantastic about that dude and the galaxy that we live in, Danny Brady pushing lines that confidently extend his career to the decade mark and Neil Smith steadily going hard, manualing into some big launch over a gate.

Palace’s Karim Bakhtaoui has garnered fame as a sort of London edition of Darren Harper but for my money I’m backing the light-footed Pluhowski styling of Jin Shimizu, looking relaxed in this sometimes oppressive environment. He’s flipping his board around and not too fussed, the chain ollie to no-comply submitting a general lesson in quick work under pressure. Lucien Clarke and Steph Morgan combine for the best kind of shared part, one where you can always tell which dude is up, and Lucien Clarke looks to be spending some time to craft one of the best nollie inward heelflips on the market. Ender-ending Rory Milanes helps the Palace dudes more or less corner this vid, going around the horn with a backside smith grind, completing the circle on a nosebluntslide 180 back in, switch jumping a block and capturing a Chewy Cannon cameo that in general sees these dudes at the peak of their power right now.

Palace this week opened a temporary store that enables the company to directly tap Supremesque demand levels for their triangular optical illusion logo that already has sold not-so-gently-used softgoods for hundreds of pounds sterling in transactions, moderately rattling international currency segments. Celebrity-spiced embrace of the company as its thematic output has tilted closer to All City and further away from Silverstar has driven some internet backlash, and if the rule holds that the best retort to such critiques is to let tricks do the talking you wonder whether hefty proceeds from the pop-up boutique will finance some China trips to seal the deal on their own VHS sooner rather than later, but coming off the strength of this Slam production I’d sort of rather they stay home.

Made To Measure

May 31, 2012

Who profited most from the great fashion wars of the 1990s? Was it the denim tycoons, thumbing thick wads of dollar bills earned by selling reams of earth-toned fabric stitched together to make World-branded pants? Was it the hedge fund moguls who sold short the stock of Vision Street Wear just as berets and tank tops fell under the scrutiny of parking-lot fashion police? Perhaps the midpriced mall retailers such as Gap and Ralph Lauren who somehow managed to briefly appeal to otherwise streetwise and snobbish LA ledgelords? Maybe the Dickies executive who refused to give up on a market that at first viciously rejected Ed Templeton’s gentle embrace of highwater-styled “butthuggers?” Or the venture capitalist soothsayers who backed those textile alchemists that fused spandex with denim just as Jim Greco and Ali Boulala began to raise the wrist?

Over a decade later the landscape has flattened. A sort of fashion equilibrium has settled over the industry, matching the anything-goes mindset now prevailing across teamrider recruitment, video part chemistry and skatepark layouts. The peaks and valleys offered by yesteryear’s goofy boys and Hot Topic bracelet shoppers was superceded by the more sober-minded white tee/brown cord/Half-Cab set, sensibly fitting flannel shirts and the more recent revival of the raglan sleeve. At the same time the critical fawning over “Dog Town and Z-Boys,” combined with a solid 25 years’ worth of material to chew over, gave licence to a decade of mythmaking and nostalgic navel-gazing that at its nadir gave rise to a ponderous web blog site on the internet futilely attempting to ‘make sense of it all’ through wordy postings.

Assessing the current state of affairs in succinct, 1000-word equivalent snack-sized servings is the recently introduced Skartorialist site done by Kingpin/Blueprint affiliate Sam Ashley, which puts a pockmarked urethane spin on the moment-to-moment fashion photo blogs that have given rise to a bustling Ebay trade in pocket squares and Sears catalogues from the 1950s. It probably helps that Sam Ashley operates in close proximity to Londoners who have generally proven themselves to possess a more refined level of taste when it comes to fashion choices, Paul Carter’s striped Osiris swishy pants notwithstanding. The site’s frank presentation and skateboard-as-staple theme may have crossed the radar of the OG Sartorialist, who featured not one but two skate pics this week.

This is a concept well suited to an audience as prone to pick nits over personal dress to the point that a passing comment about one’s preference for plain-black t-shirts (versus the more typical plain white t) can prompt a freewheeling and at times soul-searching discourse on the psychological and moral divide between the black- and white-T camps, and how this may or may not reflect a similar but much-older debate revolving around corresponding color choices in women’s underwear. The site also provides for the sort of self-benchmarking popularized by Hotornot.com, and in this spirit I was encouraged to see Angus Morrison sporting a throwback Powell Peralta shirt similar to a ‘winged ripper’ number I got the other day, on some youthful dream fulfilled by disposable income that’s probably a sure sign of some middle-age doomsday ahead.

The role of outfit choices was cemented several years ago by a scientific poll conducted on the Slap message board, which found a majority of respondents agreeing that a bizarro outfit can detract from an otherwise legit photo, or video clip. The Skartorialist blog seems to keep time as folks in one corner of the world decide where the envelope needs pushing and where it is already folded nicely. For better or worse most of the dudes in the pics so far wouldn’t draw a second look at your typical mall or football stadium or Dave Matthews Band concert, which raises some interesting questions. Has the appetite for risk-taking on big handrails gone up at the same time dudes have become more wary of looking like a fool on the street? Does this conservatism mean sacrificing any role as early adopters of long-running themes? Who will start and fund the next JNCO? Are tall, stripey socks this year’s 59fifty hat? Do the duotoned pants backed by Garrett Hill and more recently Neil Smith represent the final frontier?

The Year Of The Lion

January 3, 2011

Looking back on that “top ten” list I’m seeing now a lot of rap songs, not a lot of transition and almost everybody did some kind of crooked grind pop-over. So be it…

Some other really good ones:
Matt Bennett – “Brainwash”
-I’ve been a fan of his pretty well-established range of tricks so it was nice to see him stretch for this (switch f/s hurricane for instance)

Bryan Herman – “Stay Gold”
-predictable, but would’ve won this site’s heart if his part stopped after the schoolyard

Tyler Bledsoe – “Hallelujiah”
-eight, nine months on and the backside tail flip-out clip still isn’t old

Rory Milanes – “This Time Tomorrow”
-partly for the song

Chewy Cannon – “Make Friends With The Colour Blue”
-felt almost like it would be unfair to stick him toward the top half of this year’s list after last year and the Adidas part, but this dude is a machine. The switch backside smith grind

Greg Myers – “Skateboarding Is Forever”
-I see some of the critiques of this dude’s style but he’s got a lot of super hard tricks and I think is probably overlooked for how vicious some of his flip tricks are

Chad Timtim – “Trio”
-The most aggressive sidewalk-cruising part of this year with a guest appearance by one of the most urban tricks, the switch pop-shove it nosegrind revert. Honorable mention to Levi Brown’s very major b/s 180 over the two poles in this same vid.

Steve Durante/Fred Gall – Seasons/Orchard web clip
-NJ’s bash brothers in what would be my vote for the best shared part

Wes Kremer – “Skateboarding Is Forever”
-As mind-melting as the Torey Pudwill part, but with more wall-rides

Brandon Westgate – “Stay Gold”
-I still have difficulty getting into his styles* but it’s hard to deny all the San Francisco hill-blazing

Feel like Leo Romero returned the SOTY race to where it ought to be, that is, a genuinely hardworking dude that most folks can get behind as elevating the trick and/or gnarliness bar while being fairly representative of skating current and/or enduring themes — in Leo’s case you get a sometimes subtlely dazzling angle on handrail skating, a satisfactory anti-social demeanor and often a cowboy hat or a moustache, which you know, Chris Cole won it twice these past few years, and I don’t remember him getting behind cowboy hats like that. These are the weighty issues I feel are at stake when Thrasher/Phelps appear to be edging dangerously toward giving the one award that matters to some pampered television personality, and in the process totally fucking up my fragile worldview.

Wouldn’t even pretend that I’ve seen enough photos to pick out a “best of the year” or anything, but this Yaje Popson SSBSTS had all the elements.

Special mention to all rocket scientist video surgeons at Krooked who managed to not only make the first 3D skate dvd, but to execute it with a minimum of heavy-handed editing and sanctimoniousness that probably would’ve sapped the silly fun out of such a project with a lot of slow-mo if it had fallen to somebody like Ty Evans. On a related note, this blog (also predictably) fell into the camp viewing the annual TWS video project contest as a terrific hose-job for the Etnies effort, so here’s a link to that if you missed it.

*it’s a personal problem, I realize

7. Danny Brady – “Make Friends With The Colour Blue”

December 25, 2010


(14:20)

The Blueprint video never got a proper rundown in this space when it came out last summer — briefly, seemed a gutsy project in a number of ways and not just because Shier/Magee brought the whole taco back from the brink. Starting and closing your first project in five or so years with the longest-serving members of the squad instead of any overt torch-passing was interesting, if only because the Blueprinters have made an effort to broaden beyond the British Isles in various ways these past few years. Jerome Campbell brought a young-Huf sort of street intensity to a lot of those overcast spots, the US dudes for various reasons aren’t my cup of tea, and after many a watch I still have trouble discerning between the two Nordic-named kids; Nick Jensen doing his thing to Portishead was a “why didn’t somebody think of this 5/10 years ago” moment and the whole “120 Minutes”-themed soundtrack I thought worked good even in spite of the TMBG opener, which continues to strike me as a bizarre choice.

While Vaughn Baker and Mikey Wright were missed Danny Brady rebounded fully from his sorta lukewarm Lakai appearance and recaptured a lot of the same type of nonchalant tech skating that made the “Lost & Found” opener so sweet. The Beach Boys reinterpretation bubbles up as Brady gets his Golden State on, deeper into the Pupecki grinds (are we cool with a frontside version) and going full Carroll on that frontside hurricane grind on the block — there is the Reynolds callback in the lovely framing of that fakie frontside flip. What really gets this section over though is when he breaks out all the stalls on the bank-to-high wall toward the end, maybe not fully shutting it down, but making sure his name comes up in italics and bold print if and when so-and-so has an ad doing such-and-such there a few years down the line and this all gets discussed on messageboards. Wish the big 180 over the South-Bank steps was in here, but what are you gonna do.

Help Me Figure This Out

September 29, 2010

Not usually one to play dentist in the maw of the notorious gift-horse, I was inclined to cheer the recent news that ledge-munching Chewy Cannon was bound for employment under what’s perhaps the best company going right now, Palace, even if it did involve leaving behind a long tenure under the illustrious Blueprint banner. What I continue to wrestle with though is his apparent on-again-off-again pro status, and how exactly this is meted out over there — exhibit the first, this July Transworld article on man-ams:

CHEWY CANNON AND NEIL SMITH
Neil and Chewy can tag team a spot on this list simply for the fact that both went pro for Blueprint only to then honorably accept demotions back to am status. Following the company’s near brush with death on the heels of the world’s economic collapse back in ’08, and compounded by the brand’s transition from a homegrown U.K. company into a full-fledged international player, Blueprint had little choice if it wanted to survive.

Which makes enough sense, considering that even Goldman Sachs appeared to be on the ropes that terrible fall. But then you have US newcomer Marty Murawski getting the professional bump-up earlier this year, while Neil Smith and Chewy Cannon were/still are boardless…?

Let’s Stay Friends

February 8, 2010


Hold on to your genre

Once upon a time there was a band called Ween, two brothers in blurred vision and fractured humor who made cheaply recorded records full of bizarre and beautiful ditties dedicated to squelching weasels, juicy trees, Mexican restaurant menus and persons called “Jilm.” Born of hotboxed bedrooms in that fabled decade of the 1980s, the Ween bros for years beckoned listeners to follow as they stumbled sidelong into new nooks and crannies of their aural rabbit-hole, until at a certain point they decided to try their hand at actual songs – cleaning up the rattling fuzz, taking the delirious helium out of their voices and scaling back on the copious chemical consumption that fueled the fever dreams of their early days. Few begrudged the evolution and broader success followed, but that beloved loopy spark was diminished.

Try as I might to shrug it off I’m having a hard time not feeling similarly wistful re: Blueprint’s annexation of U.S. amateurs in recent years, most recently highlighted in this “Make Friends With Marty (Murawski)” clip teasing the hotly anticipated “Make Friends With the Colour Blue” vid. There’s nothing much wrong with the skating of Murawski or his Bostonian brother-in-boards Kevin Coakley, who preceded his entry to Blueprint’s ranks, though Coakley sometimes has left me nonplussed and Murawski’s manual madness in this most recent clip didn’t particularly move me, with a few exceptions including the manual to f/s 180 to switch manual to revert.

Aesthetically these two guys are fine and all but you kinda wonder to what purpose they’re seeking out these US dudes, overlooked by domestic operators either fairly or not; I suppose you can’t blame Blueprint, particularly in these tenuous economic times, for trying to be more than “just” a British concern. They’ve earned a seat among the top-tier outfits of the world by virtue of output, progression, very nice graphic design and general staying power over the years, etc. But I recall putting on “Waiting for the World” and cocking an appreciative eyebrow at the meticulously constructed intro, like a TV-shaped portal into an empire of overcast skies, decrepit ledges and red phone booths where the “unique vision” of the thing, in the earnest parlance of a Tim Gunn, more than made up for tricks that weren’t necessarily 411-opener flashpoints. The rather ripping Brady/Jensen footage in the “Make Friends” clip is a good/current example, and fuck, their approach got these dudes into the biggest vid of the past five years, so they’re doing something right.

This is all sounding kind of “you know, when I was a kid…” and whatnot, which is true, but Blueprint’s got some global heft to its name and the hope is it’s put to good use, as opposed to loading up the new BP holo-vid in ten year’s time and seeing a load of the same Arizona ditches and San Diego handrails that recently appeared in the 20th-anniversary SK8Mafia video for instance. Keeping it gutter, and so on. Probably I’ll be proven wrong on multiple fronts when “MFWTCB” arrives, and I’ll buy it regardless, but in the meantime I’ll continue to wonder why you’d fish overseas when there are bass like this to be boated in your own backyard.

Addendum: Do you think Brady frontside flips into that thing for the video? Holy fuck.

2. Chewy Cannon – “Diagonal”

December 29, 2009

Hat flipped backward and polo shirt fluttering in the wind, Blueprint’s Chewy Cannon skidded, slid and scootched to a new level this year via a combo of breakneck speed, spastic technicalness and a ’90s eye for trick selection. This dude is one of the chosen few who can make both cranium-endangering crashes and frontside boardslides on ledges look good, and Adidas’ “Diagonal” found him weaving in and out of pedestrians, pets and pests while doing an impressive job of making it look as though he’s got no particular plan in terms of what’s to come next. Half the time, like on the hubba b/s tailslide, it’s like he’s barely hanging on, other times his feet seem glued to the griptape as though it were that magical Paradox griptape that is aligned with your inner chi, and perhaps this is indeed the horrible secret behind Chewy Cannon’s success.

Now That’s What Boil the Ocean Calls Skateboarding (’00s Edition): 10-1

November 17, 2009

10. “PJ Ladd’s Wonderful Horrible Life,” 2002
PJ_Ladds_WHL

A stacked shop video that marked Jereme Rogers’ debut, Ryan Gallant’s elevation to journeyman status, a girl, and also happened to feature one dude who would realign street skateboarding for the still-new decade. Not sure what the ’00s analog to Guy Mariano’s part in “Mouse” would be (if there could indeed be one) but it might be possible to suggest PJ Ladd’s breakout section as this decade’s Mike Carroll/”Questionable.” The tricks – the last run – are so crazy and so well done, and the whole part is shot through with the type of energy that makes you want to push two more times and flip the board again, a feeling of actual fun being had in the process of blowing all those minds. It’s still hard to imagine how PJ Ladd could properly surpass this part, so in some respects it’s alright that he hasn’t really tried, because it still stands up fine by itself.

9. “Bag of Suck,” 2007

Tilt-moders put on their serious face for a more straightforward release with relatively few bells and whistles, if you don’t count a kinda all-star friends section, the most fantastic synchronized section next to “Hot Chocolate” and various Bones Brigade efforts, and some fairly awesome intros. Caswell Berry, completing the transition from ponytail to mental issues, makes a seven-year-old rap tune sound fresh, Big Joe Red pursues his continuing education in the BA school of outsized grace, and Jerry Hsu goes for broke with the type of understated slaying and style progression that transforms a careerist into a legend. Favorites from this part: the frontside 180 into the bank, the switch f/s shove-it over the rail, and that switch 360 flip he does on the Prince board.

8. “Yeah Right,” 2003

Full-lengths from Girl look to be a once-per-decade event nowadays, and given the inevitable team shuffles as well as the preordained hype/release euphoria/internet backlash/acceptance cycle that accompanies every video of this caliber these days, maybe that type of timeline is necessary. There’s some grousing to be done and fat that could be trimmed (Skatrix) but in spite of the still-evolving teens and the preoccupation with hammers and the Evans brand of overproduction this has all the well-loved hallmarks of a Girl vid, from the pink/invisible boards to Jeron Wilson’s switch 360 flip over the channel and Carroll’s last maneuver. The growing pains ensure that “Yeah Right” won’t compare favorably to the mid-90s golden age, but in the realm of skateboard companies, it’s something that the Crailtap empire is still around, much less making good videos, and Brandon Biebel footage ages like fine wine.

7. “Static II,” 2004

Josh Stewart struck aesthetic paydirt with the second helping of the ongoing “Static” series, searching for an alternative to perceived overwrought handrail epics, and helping birth the cellar-door subgenre while elevating Bob Puleo to internet diety. “Static 2″ cemented Josh Stewart’s place among the bailgun wielders, offering well-deserved props for John Igei and Paul Shier, guest shots from the Habitat and Traffic squadrons, and the long-awaited answer to the question of what exactly Kenny Reed had been doing in between shopping for vintage camo pants and region-specific headwear. Josh Stewarts’ videos may not make him rich with gold, but he’s secured his status as a booster of the underground, which probably counts for something in Slap board rep points.

6. “Sorry,” 2002

Flip’s blaring, cussing’ teeth-gritting apology for whatever wasn’t real far removed from the “Baker2Gs” and the “Menikmatis” of the early part of the decade, as far as the skating, but editing-wise it came off way more immediate and unvarnished, a far better vehicle for the sort of skating brought to the table by the unwashed roustabout Ali Boulala, the slacker droop of Mark Appleyard’s drawers, the business side of Arto Saari’s flowing mane and the utterly without fear Geoff Rowley. Who’d have guessed that Bastien Salabanzi, primed for superstardom, would fade while Tom Penny’s shaky but expertly played return here would see him through the rest of the decade.

5. “Lost and Found,” 2005

Hands down the best video made east of the Atlantic in the last ten years and maybe ever, Blueprint’s “Lost and Found” saw the venerable U.K. company coming of age alongside its poster boy Nick Jensen in one of those rare 60-minute jobs that’s very possible to watch all the way through and not skip a part. The quality and sheer amount of footage is matched with sharp editing and generally good music (even, dare we say, the British rap music), and I can think of only a couple examples where dudes’ parts in this video were not the best shit they’ve put out so far (Danny Brady, Jensen, Neil Smith, Colin Kennedy, Chewy Cannon). What was on display in “Lost and Found” was beautiful spots and more than trick firepower a viewpoint and vision – things that few others really had going at the time, plus, Chewy Cannon’s nollie 360s.

4. “Fully Flared,” 2007

Although I dislike Band of Horses to the extent required by law, musical complaints toward the Lakai video now must be fairly viewed through the glorious kaleidoscope of Mannie Fresh, Jeezy and the best song Public Enemy made in about 15 years. Yes, the ledge combos are sometimes a bit much; no, this doesn’t a boring video make, and I think we can be glad that everybody else latched onto this idea instead of the tiresome pole jam-to-manual-to-wallie stuff being peddled in “Let’s Do This!” Here we have a resurgent Anthony Pappalardo, a world-conquering Lucas Puig, Mike Carroll’s best part in 9 years, Eric Koston at long last throwing the last-part weight from his shoulders, Brandon Biebel again, the triumphant resurrection of Jesus Fernandez and his fakie 360 flips, and the almost comic overkill of Marc Johnson’s 15-minute tour de force, all of which met our super lofty expectations. Also Guy Mariano came back and a bunch of shit blew up.

3. “Modus Operandi,” 2000

You maybe could say that the prototype for ’00s videos was first set with “Feedback,” which was in turn improved and expanded upon with “The Reason,” after which both were to be taken off the shelf and calmly stuffed into the toilet to make way for the “Modus” juggernaut. Nah, but this was one of those videos that, even though pretty self-indulgent some of the time, got a lot of people rethinking the way these little projects needed to be put together, and what they should try and “say.” Back before voiceovers earned the fast-forward button you had Marc Johnson reminiscing about misjudging a jock, and doing two separate ledge tricks on the same block in the same line; Chany Jeanguinin declaring his love for vert and ushering in the raw denim manual antics of Biebel; Mike Carroll, his neuroses and a shot at the perfect line; and Brian Anderson vouching for the power of visualizing your goals, wearing Axions and crushing hubbas to the tune of Muskabeatz. What a time to be alive..

2. “Sight Unseen,” 2001

The “Empire Strikes Back” of TWS vids, maybe, owing to the classic status and generally dark atmosphere clouding the Henry Sanchez, Dustin Dollin and particularly Heath Kirchart sections. First, though, there’s the blaring gnar of John Cardiel, the mile-long handrail and burly hubba moves ensuring a spot in the hearts of kids who don’t have the time to wade through Thrasher vids or access to “Fucktards.” Mostly inoffensive Tosh Townend plays this video’s Jordan Richter, bookended on one side by the unrepentant Henry Sanchez, Pupecki-grinding rails and at that point still better than so many other dudes, and the salivating assault of Dustin Dollin, lurching from kinked handrail to kickflip frontside blunt. Then lights out for Heath Kirchart’s symphony of destruction, the gap-to-blunt, and the best backside noseblunt committed to a rail at that point.

1. “Photosynthesis,” 2000

The platinum standard of modern (?) videos, in this random blog-site’s opinion. Variety and editing make this video a cohesive classic for the ages instead of some kinda “Time Code 2,” as long as you aren’t into vert skating and you can tolerate interludes concerned with hamburgers and javelin tossing. Van Engelen’s grease-fire ledge attack, Pappalardo’s clockwork precision, Fred Gall with one pants leg up, Danny Garcia demonstrating how to pop out of a backside tailslide, Wenning’s backside nosegrinds and switch heelflips, Josh Kalis doing “the” 360 flip and the walk down into Jason Dill’s bent world, back when he was doing all those 180s the hard way into ledge tricks and settling into New York. With most parts clocking in under 3 minutes and a runtime around 35:00 “Photosynthesis” rivals any video in the quantity/quality department and nearly all that have come since in terms of achievement in this medium – making something that’s cool to watch, gets you off the couch and has you thinking about watching it again when you get home with your socks still sweaty in your shoes.


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