Posts Tagged ‘Jackson Pollock’

AWS Giveaway Spotlights The Human Toll Of Mystery’s Old B&W Ad Campaign

December 13, 2011

Australian journeyman Dennis Durrant recently made blog-waves upon disclosing that he had jumped the Mystery ship for Skate Mental in part because the Kiss-inspired, baggier-pantsed Zero offshoot had ceased to pay him for a number of reasons. No bad blood, but the takeaway was something like “it’s tough all over, kid.”

As the market continues to mull just how many professionals and unpaid amateurs it can and will support this year, a sorrier story still plays out just beyond the edges of the car lots where luxury autos are sitting un-leased. Midwestern company Alien Workshop has affixed the stiff upper lip and gone ahead and announced a giveaway opportunity that reveals how tragedy has befallen new teamrider Gilbert Crockett. The one-size-only swag on offer is a drab spectrum of grays, blacks and whites, the only Crayolas that Crockett can pull out of the carton first try, his hollowed-out eyeballs the sad result of years spent toiling for Mystery under its famed black and white regime. Alien’s recent and radical attempt at “splicing his life” to correct his colorblindedness has failed even despite the rapid manual hops, channel kickflip and much-anticipated and much awesome footage of the bench/steps jump.

Mystery’s Color Theory may have come too late to save Crockett’s sense of sight and post-board career he confronts a difficult job market that will not allow him to pilot fighter planes, design interior home spaces or correctly assemble Christmas tree light strings, leaving few choices. For inspiration he may turn to the story of Moses Itkonen, whose eyes were similarly seared by DC’s 1990s black-white-and-helvetica campaign but reinvented himself as a Canadian clothing company magnate by hiring an intern to wield a red marker.


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