In recent days the undersea volcanic trench that is Rob Dyrdek’s business empire sent up another frothy cascade of bubbles that made ‘internet waves,’ as his Street League subsidiary jockeyed for position and unique eyeballs among an increasingly crowded and soda residue-sticky field of contest franchises. Rob Dyrdek, who skate lore says steered his investments away from P-Jays Undapendent just ahead of the great backpack rap bubble’s bursting in the early part of the last decade, is revered among newly pro’d auto-shoppers pondering the lease vs. own question for his business acumen and counter-intuitive moves, which oftentimes leave lesser investors in the dust and gazing up toward what appears to be an increasingly lofty ivory-tower perch.
Rob Dyrdek has proven that he cannot be bound by common rules and statutes of business 101, just as he cannot be constricted by typical contest guidelines, going on to design his own rules and then breaking those just the same. Rob Dyrdek has revamped various business lines altogether, for instance reviving the noble tradition of metallurgy and advanced alloying in the Serbian basin and more recently buying his pet small horse a pager. For his next move, Rob Dyrdek seems set upon reconfiguring the social stratum. A while ago we explored the concept of a top-1% designation for pros flexing to the tune of private skating facilities and other perks. Due to the power of Street League, pro skateboarders now clean the clocks of NFL union members in terms of earnings growth, perhaps delivering a cosmic blow against the jocks of the universe, right where it counts.
According to cited figures, social media friends of Street League man to man could take on the country of Australia in a brawl and stand a good chance of winning, depending on what time of day the fight started and whether Australia had just eaten a big meal beforehand. The popularity of the Street League has enabled each league cycle to hold sway over TV and internet streaming services for more than 315 hours, or roughly four months.
Yet has Rob Dyrdek’s appetite for risk led him to chance losing it all? A closer look at this section of the PDF reveals that the Street League’s method of calculating constestants’ scores vaguely resembles the British Bankers Association’s approach to formulating the London interbank offered rate, a worldwide benchmark for floating rate lending that has now come under fire as trading desks allegedly leaned on rate-setters to quote artificially high or low rates, part of a plan to skew the Libor’s fixing and reap rewards in the markets. Untold sums lean against these rates in the form of mortgages, auto loans and futures market bets, all of which have come into question following regulators’ allegations.
Could Rob Dyrdek be setting Street League up for a similar crisis of confidence, threatening the newly fattened purses of SLS’s exclusive boys? Should smelting be added as the long-rumored “fifth element” of Street League? Do you remember when Rob Dyrdek mastered the 20-stair rail in that old DC commercial and AVE turned in an uncredited cameo as a construction worker? Is AVE in the 99% or the 1%? Same question for Rob Dyrdek’s small horse but in terms of horse earnings?