Posts Tagged ‘Zero’

The Continued Adventures Of A Misled Distribution President, Joint Venture Partner and Ernst & Young Entrepreneur of the Year

April 21, 2013

Thrillho

Jon Dickson recently flipped Aaron Harrison’s 1997 ender backside as he ollied his way into Deathwish’s professional designation, but Jamie Thomas lately has been revisiting his own greatest hits catalogue, between an extended remix of his “Welcome to Hell” tree wallie in the recent TWS production and here, immortal technique on a spot ripped straight from a late-90s Zero video, or at least that gap to blue rail that Cairo Foster and Chris Senn approached in a similar fashion about 10 years back. Also worth a mention is a rarely utilized but probably underrated graphic/wheel color combo.

Separately: If somebody told you when the “Thrill of It All” promo came out that besides Jamie Thomas, the dude going the hardest 16 years later would be the one who landed 70% of his tricks in a 10-clip part, would you have believed it?

Summertime Mixtape #3: Adrian Lopez “Misled Youth”

June 6, 2012

This video hit like the proverbial ton of bricks when it came out and the lineup’s still heavy 13 years later — Jamie Thomas, Ellington, Mumford, Greco and Adrian Lopez, who in particular was kicking new holes through reality at the time. Nobody was taking backside tailslides to the levels he pushed in this section, as far as both scale and distance (that gap to ledge here) and at the time putting that trick onto a rail at all was worth talking about. Zero’s trademark quick-cut editing is in full effect here but even if the clips weren’t trimmed to the bone I feel like this part wouldn’t be as visceral if it were padded out to four minutes or more. Because of injuries or side-project clothing lines or lofty standards or whatever Adrian Lopez exited the stage some time ago — seemed like he might have had some kind of reverse-Samson thing going on where his powers diminished once he dropped the Bic — but you look at a guy like Gilbert Crockett and think about frontside shove-its and backside 50-50s and it makes sense that the same dude put on both him and Adrian Lopez.

Trevor Colden Desperately Seeks Cheat Code To Boost Driving Skill Meter [laughs]

May 22, 2012

Just as the nation giggles when a souffle collapses on a profane, ruddy-faced television chef, or when a ballet dancer stumbles and stubs her toe after an ovation-commanding routine, or a world-class chainsaw juggler accidentally slices his thumb off while buttering toast, we live for those moments when we are reminded that the enchanted feet that push through the piles of dollars cluttering the pro/am/flow universe are human as we are. This can manifest itself in any number of ways, including public intoxication tickets, sitting in traffic and woeful tax evasion charges. In the amateur-theme Transworld issue, knit cap devotee Trevor Colden offers a charming anecdote that humanizes one-store backside heelflips:

So tell me how you passed your permit test.
How I passed my permit test [laughs]? Well, the first time I tried to take it, I got 10 wrong. The second time, I called Bama–the Zero TM–there’s these little cubby-type deals, and I was just on my phone reading him all the multiple choice questions, and he’d just tell me which one he thought was right. He got eight wrong [laughs]. The third time I tried to take it, I took a photo of all the questions and sent it to Ian Berry because he said it would be 10 times easier for him to look at it like that, and then he would text me back all the answers. And he got eight wrong [laughs].

You took it four times [laughs]?
Fourth time is a charm. I went there and passed it.

All on your own or what?
No, I took a book with me [laughs].

The Mind of Jamie Thomas

March 13, 2011

Black Box impresario and fervent Iron Maiden fan Jamie Thomas has been alternately worshiped and decried in his couple decades of skateboard industry involvement/shaping, noted as an extreme games champion, extreme motivator, follower of Jesus, and budding maestro of consumer and business products and services by Big Four auditor Ernst & Young, who chose five years ago to enshrine JT for perpetuity in their hall of fame which can be visited during normal business hours. Got to thinking the other day, watching the Tom Asta debut pro video and musing on Jamie Thomas’ musings on Josh Kalis’ early years of sponsorship, about the way his brain works.

In the Kalis “Epicly Latered” the direct line Jamie Thomas draws between the raw vein tapped by both Lennie Kirk and Alex “Trainwreck” Gall for instance is one that my own slow-witted thought process hadn’t mapped out, but is fairly on point and could be extended maybe in both directions, back to the street-brawling style of previously noted Thomas favorite Sean Sheffey and then also Zeroites like Eric Ellington or the early years of Jim Greco, with the way he used to ollie way down onto the rail for tricks. In the past I’ve sometimes thought that Lennie Kirk shares some trick selection and freedom-of-arm movements with new Fallen signee Jackson Curtin but that prompted an argument I think — whatever the case, the period-jumping view into Alex Gall’s career via a look at Lennie Kirk’s quick burn in the context of a Kalis retrospective brought my browser to this reconsideration of Trainwreck’s tenure on Zero a decade back, of which I was a pretty major fan, touched off by his sudden Zero ad takeover and this 411 section:

All the easy jokes aside re: Alex Gall’s post-career body mass fluctuations, what’s worth celebrating is his visceral approach to landing tricks and occasionally skewed selection of moves (switch Japan air down stairs, lots of fakie ollies onto rails), highlighted here by the way Jamie Thomas would put together the old Zero videos — super quick cuts to tricks just before the dude snaps the ollie, translating to a lot of short parts, 80s guitar music, jeans, big jumps, etc. It didn’t seem real outlandish back then but making videos this way seems so far removed from the current practice of ramping the slow mo when a bro gets onto a trick, letting him slide and then ramping it up again for the landing, to the point where it’s hard to get any fix on what it would’ve looked like in real life.

In that respect it’s too bad Jamie Thomas doesn’t exert total control of the dual VCRs anymore, but as E&Y long ago recognized he has this expanding business empire to look after. The announcement in January that Chris Cole was being brought in as an equity partner in Zero seemed a sort of ingenious response to the DC pickup* and possibly the final step toward creating what could be a totally vertically integrated skateboard company — nearly all bases covered across the hardgoods/softgoods spectrum (including the all-powerful revenue generator of shoes, and a bargain-priced deck lineup), production at <a href = http://business.transworld.net/5059/uncategorized/offshore-manufacturing-alternative-black-box-has-found-a-way-to-lower-costs-without-going/>the Cinco Maderas plant in Mexico</a>, distribution, online store and <a href = http://www.crossroads-show.com/>trade show</a>, with rumors also on the hoof that Jamie Thomas has secured a venture capital investment from Bigfoot to acquire large swaths of Great Lakes-region forests, as well as a stableful of aging horses. Now with its marquee pros fully vested in the company’s expansion and a warehouse staffing/housing potential amateur talent, the circle nearly is complete.

As for Asta, currently enjoying a sort of “roadblock” campaign on the Black Box site linked to his pro debut (with boards immediately available in the online shop) — I support this dude’s judicious mix of do-it-all tech with more straightforward tricks like the half-cab over the sphere or the big frontside feeble grind, and you can tell he’s really going for it on some of these clips, like the big boost put onto that one backside flip. One of the best things about “This Time Tomorrow” was seeing Asta and a slew of other dudes reviving some of the classic Love Park/downtown Philadelphia street spots, and the ender-ender here is a nice bookend to Asta-backer Cole’s contribution to the fountain gap back in that TWS vid.

*Speaking of, I have a hard time believing that somebody at the company that cooked up the mega-ramp and the EuroSuperTour couldn’t construct better press-relations campaign for the Cole signing other than “good opportunity” — you almost feel bad for the dude after reading the fifth or sixth interview where they repeatedly hint at some giant novelty check signed by the brothers Way

Strange World

June 14, 2010

Rhapsody In White

March 28, 2010

I’m a fairly strong supporter of Keegan Sauder’s second coming these past few years – there’s something about his low-key dirtballness that’s more genuine than a lot of dudes that seem determined to take it to the nth degree, and I relished the classically Zero-y nature of his “Strange World” section (big backside 180, tall hubba 50-50, ride-up curvy 50-50 shove-it, the ender). And so I’m well inclined to cheer his podium placement in the Tampa contest a couple weeks ago, alongside Chris Nieratko, who gives over a good portion of this recent interview to the experience. But unfortunately the accompanying photo of Keegan Sauder’s frontside rock-n-roll was totally obliterated by the monster truck rally that is this snowmobile X-games ad next door, which is on such a whole different level of amazingness that I spent a good while brewing up key words for Youtube searches to turn up somebody doing this physics-defying and awesome-looking stunt. But no dice. If anyone can help out with the name of this maneuver or better yet a clip, this Sunday afternoon would get that much better, but in the meantime here’s my favorite of the many videos I’ve now viewed, in which one enterprising bro manages a snowmobile wallride.

The Great Shark Hunt

December 15, 2009


James Brockman, Elissa Steamer, Chris Cole/Tom Asta, Tommy Sandoval and Sheldon Meleshinski on the set of Zero’s “Strange World.” Not pictured: Young Jeezy, Richard Nixon and the interns from “Mythbusters”

Bringing it all the way around, we shall now contemplate whether the Snowman-powered Chris Cole/Tom Asta section is meant to characterize Zero’s “Strange World” in the same way that Ally McBeal’s torrid affair with Jon Bon Jovi came to characterize the final years of FOX’s “Single Female Lawyer.” There is the combination of old and new in Cole and Asta themselfs, Young Jeezy on a Soulja Boy instrumental indicating the continued dominance of the South and Atlanta in particular, and this time around, nobody gets smacked in the face when Chris Cole does his cab frontside blunt on the handrail. It is a section of contrasts that also features a manly nollie heelflip backside lipslide from young Asta, who has morphed from a rail-centered pipsqueak in his OIAM days to a pipsqueak who has time to kickflip into and out of the same backside tailslide if the desire so moves him.

There are other pipsqueaks at work here, suggesting that Jamie Thomas may actually have been bummed that Zero already burned through the “New Blood” title a ways back: Donovan Piscopo brings kind of an Austyn Gillette update to the Bobier part in “Misled Youth” and stocky Canadian Jamie Tancowny* runs roughshod over a good deal of different terrains in the curtain-bringer-downer, karate kicking his varial heelflips and f/s reverting out of a stock k-grind which is a more interesting take than I’ve seen for a while on a handrail. The awesome clipper backside flip is there, with perhaps a brief view of the disappearing sequence-ruiner, as well as a giant switch backside 180 and frontside heelflip, and the Thrasher bigspin cover that came out super good. At 20 or whatever he is who knows whether he’ll get any taller, but aside from shit like the kickflip noseslide Tancowny’s generally safe from the trappings of lil-kid style.

Elsewise the likes of Garrett Hill and James Brockman come off better in this video than in some past appearances, with Hill looking kinda more polished and Brockman executing some pretty major moves that are hard to cast aside, though we have not been huge fans in the past. It would’ve been cool to see more footage of Rattray, whose street stuff seemed more invigorated than in recent years, and the same with Ben Gilley’s southern caveman act, which has somehow become more entertaining and bracing as years go by. It’s like he’s got more to lose by throwing what looks like a sizable frame onto those railings, maybe. One-eyed Sheldon Meleshinski has one of the best tricks in the whole video with a bigspin backside tailslide that’s spun straight into the camera and looks all ridiculous. This posting would also be remiss if it didn’t mention Dane Berman’s ollie into the channel bank as one of the scarier-looking feats in recent memory.

This video was actually more anticipated around the BTO play-yard than the past few Zero vids in part because of the hallucinatory stylistic change-up. It kind of reminded me of the mid-90s, when Nine Inch Nails kept heading further down the spiral and you wondered eventually whether he’d have to just off himself to keep things headed to their natural thematic conclusion. Zero had taken the skulls/death motif to a pretty minimal end in “New Blood” so the fresh bad-trip approach was welcome, but it’s interesting too how closely some of the editing and whatnot stayed to the “Thrill of it All”/”Misled Youth” era – thinking here of Gilley’s 50-50 attempts/accomplishment, Garrett Hill’s fumbling 50-50 transfer at the beginning of his section, the overall pretty enjoyable soundtrack and the tight 30-minute runtime. Zero makes these videos cheap nowadays and both this and the Slave one are worthwhile.

*whose “Lil Fucky” nickname is I think one of the best ones out in a while

Babes In Useless Wooden Toyland

December 13, 2009


Suffrage the joy

It hit me watching Zero’s mildly psychedelic new offering “Strange World” that a company concerned with some of the more macho aspects of skate endeavors has drawn into its orbit two bookends of female street skating, that is, mid-90s Toy story Elissa Steamer and new blood Marisa Dal Santo, who seem to share a similar sensibility if not on-board choice of terrain. The possible reasons are as varied as the public projection-fed interpretations of Jamie Thomas’ motivations. Those inclined to believe in the coldhearted capitalist caricature may see this as Black Box’s calculated maneuver to corner the burgeoning female skateboard market. Or perhaps it’s an outcropping of Christian charity, in this the Xmas season. The favored explanation around this blinkered corner of the internet is that Jamie Thomas is a sex maniac and having more women in his employ is one means of expanding his sizable harem.

If the aim is dredging out double X chromosome-tinged photos and footage though, the notoriously slothlike and often laid-up Elissa Steamer may be a shallow reservoir. Her trick count comes up kinda short in what was pitched as her Zero board-earning debut and while it’s possible she’ll have more stuff in Nike productions still to come, you’re kinda left wondering what coulda been. The tailslide and frontside boardslide shove-its are cool tricks and incorporating hill bombs is a good way to up the gnar factor, maybe they need to send her back to SF and get her back on a program with Brian Anderson or something.

The new lady on the scene Marisa Dal Santo brings the heat however, cribbing well-advised moves from the likes of Fred Gall, Donny Binaco and Mike Ruscyzk in ways that put to rest concerns that the Chris Nieratko makeover might see her embrace a more polished and feminine persona. With Steamer’s Toy Machine rise as the benchmark for successive challengers to queen-bee status (Torres, Sablone, Caron) Dal Santo does her share of envelope-pushing and bar-raising via the kickflip f/s boardslide, a fairly major varial heelflip and the 14-stair frontside boardslide. There were several times I jealously muttered “damn” watching this and afterward I pondered briefly whether she ever imagined one of her video parts leading into Jamie Thomas’ section.

We are about to be a decade deeper into this mess, and the debate over girl skateboarders rages on. To wit:

I’m just saying skateboarding is based on skill. So if girls are not as skilled, I don’t think they should be getting magazine articles, pro boards, pro shoes, and the likes. What’s next? Someone getting a pro board because they’re fat and it’s way harder to skate when you’re fat instead of skinny?

A fair point, even if it risks wandering into some kind of affirmative action bar fight, but there may be broader implications here than just whether or not a video is entertaining. Photos, footage etc help establish what is possible and relevant, showcase progression and build the foundation for what’s next – in this respect we’ve traveled from tripping out over even seeing a girl in a video to the first womanly Mctwist. Are the chicks supposed to progress in secret, or some type of separate-but-equal feminine sphere, akin to “international” board/shoe teams? If women are to achieve the same parity with men they have found in basketball, NASCAR and international warfare they need at least the chance to act on the same stage. After all, look what the critically acclaimed documentary “Most Vertical Primate” did to break ape skating out of the underground, and indeed, Ryan Sheckler is now a well-known aerosol deodorant pitchman. It makes you think.

Throwback Fridays

December 11, 2009

I noted this recent Thunder ad a while ago and meant to post it up and remark on how the ballcap, faded jeans and t-shirt ensemble could’ve placed this Jamie Thomas trick back in the Toy Machine days, certain advances in graphic design aside. The trick’s in the “Strange World” video and it’s fairly gnarly as you might expect but toward the middle of the video I started noticing a lot of throwback spots as well – Dane Berman skates what looks a lot like a gap utilized by Thomas for the “Thrill of It All” section, I’m fairly certain Donovan Piscopo walked the barrel-laden path of Ronnie Creager and Kareem Campbell, and I think somebody skated the Neal Mims rail from his Transworld cover. BTW, to bring all this shit full circle, there’s a pic in the new Skateboard Mag photo annual of Neal Mims grinding a tank, of all things. It shall take its rightful place on my militaristic wall in between Berra backside flipping that plane and Tony Hawk doing a handplant on a Jeep Cherokee.

Chris Cole: Back For the First Time

December 5, 2009


Turn his SOTY on, again

Chris Cole is an amazing skater with a truckload of natural ability and the skill of a sober ninja who was born in the 1980s. I would say Pierre Luc Gagnon, for instance, is another dude with high skill levels and the temerity to take it to the extreme. But there can be only one skateboard version of the Highlander each year and this year it is again Chris Cole, for any number of probably valid reasons. If you’re an internet bean counter, though, you may count this particular blog zone in the vaguely disappointed pile. Not because Cole isn’t a Rob Zombie superbeasto on the ramps and rails, all while managing to not act like an asshole all over the place. (Did everybody see this one?) And not because we think he won’t hesitate to not withhold punches from his weighty arms should he come upon us saying so. Because he seems like a gentle giant type, despite the skulls and leather and shit. Not like one of those church-burning, brain-gobbling Norweigan guitar slingers. Pretty much what we’re saying is, you could probably buy a used auto from Chris Cole and count on getting at least a decent deal.

But, Skater of the Year twice? Same decade even? The SOTY nomination/voting/election process is famously opaque and has not been overseen by international election observers since His Imperial Majesty Emperor Haile Selassie I took office. There is no doubt that the ultimate yardstick must within the skateboard pudding served up over the course of the year. However. Cole’s noble performances these past 12 months (Wallenberg, Maloof, Berrics, “Strange World”) probably would better serve to affirm the wisdom of his being chosen the first time around, whereas Phelps & Co. could take the opportunity to anoint someone in 2009 who will be assured to blow minds in 2013, should our civilization, such as it is, defy the Mayan calendar and live that long. There’s a strong case to be made for COLETY09 sure, it probably could’ve been made last year too what with that Fallen video, but zeroing in on an already acknowledged legend-in-the-making who also happened to put some blood/sweat into building the Thrasher brand in recent months runs the risk of watering down the one award that’s supposed to mean something, doesn’t it? But you know, at least Sheckler didn’t get it.


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