Future Shock


File under tea leaves, goat entrails, etc.

Because I sometimes feel this blog doesn’t do nearly as much navel-gazing as the medium seems to require, I’ll be indulging in end-of-year list tedium with regard to video parts and tricks and haircuts and so on. But before we get into all that mess I thought it would be interesting to look back on the 2008 prognostications of another internet commentator, whose anonymous laundry list of skate predictions for this year turned out to be interestingly accurate.

Among others the noble Canucks of Temple Skate Supply put up the list here but I’ll re-post bit by bit, starting with one prediction that finally came true yesterday after more than a year of whisperings:

Blitz breaks up… Flip to NHS… Baker gives up ownership of its name and starts under a new Distribution(deathwish).
And as the world now knows, Flip has indeed packed up its cartoons and kiddie ams and set up shop under Bob Denike’s Norcal empire. The rest is uncertain, but now that Tony Hawk has flown the coop with Birdhouse after buying out Per Welinder and Reynolds & co. have set up Baker Boyz distribution, that leaves the house of Blitz with the Baker name (for the time being)… erm, Hook-Ups, Sk8 Mafia and the venerable Fury trucks. No doubt 2009 will see Mr. Welinder with plenty of time to indulge his “passion for incubating core brands.”

As for the rest of the 2008 predictions:

Rowley and Arto move to a new Burton backed shoe company.
Half right, at least so far, though this was telegraphed well in advance along with the next item…

Burton Buys Workshop and habitat
…which is a dead horse beaten to dust in this space. It did happen.

Appleyard follows his friends and leaves Globe
Or maybe Flip, but as of right now his name remains on both websites, an all-important barometer of team integrity.

TK Rides for ES (the true sign of the end)
I too heard this rather hilarious bit of info, but unfortunately rational thought intervened (to whatever extent it can where Terry Kennedy is involved) and he went to Supra. Ah, for what could have been…

Sheckler Wins the X Games and Finally takes his place as the new reynolds
A quick check of the distressingly lengthy Wikipedia entry on Sheckler’s contest performance reveals that he did indeed win the X-games, though whether he represents the new anything at all remains in high dispute, at least in this space.

Photo incentive photo shopping scandals
What scandal? Things are tough out there, brah. Get those logos in where they fit in. There’s always room for one more.

Big Brother Comes back but only on the internet
True, but discussed years ahead of the Jackass World debut.

Krew gives up traditional skateboard marketing for hollywood glam
This one I’m not sure on, if only because I’m not sure if Krew actively engaged in traditional skateboard marketing to begin with. I guess they had that photo of Penny doing the switch noseblunt, if I remember right. But didn’t they run an ad with Greco doing an actual skate trick recently? That’s like a two-fer right there.

Alphanumeric comes back
They did, though a clothing company returning as a purveyor of high-end (high priced) T-shirts is kind of like a magazine returning as a website…

Circa sells out but hides it by starting a combat division. (pay attention to the left hand while being distracted by the right)
Also true! But most likely it was already in the works for a while when the list was written. I have no idea how well these shoes are selling, but you have to hand it to Circa for having the sheer balls to, in the tradition of Antoine Bugle Boy, see an overcrowded marketplace and say “me too.”

Burton brings birdhouse under its corporate wing
Is there room for B-House to play a sort of un-ironic Skate Mental to DNA’s Girl and Chocolate? I’d be inclined to say no, but it would play into some nice Hawk/White synergies, which I’m assured are all the rage among smart skate conglomerates these days.

Purple Pants become hip
Incorrect, but only because purple pants have always been hip.

Steroids become the norm…
Mike V unavailable for comment, so this remains undetermined. Ryan Sheckler is nowhere near the norm, of anything.

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2 Responses to “Future Shock”

  1. Flip Blitzes North To NHS at Boardistan Says:

    […] took a primer from Boil The Ocean to get us headed in the right direction on this one but it seems Bob Denike and the NorCal skate […]

  2. SpaceCase Says:

    Secret identity here. Write back when you’re able.

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