Following on fellow team rider Jereme Rogers’ late-nite i-phone philosophizing, here we find his comparatively soft-spoken countryman and teammate Ryan Gallant in a season-specific ad that’s refreshing in more ways than one. The trick itself isn’t super hot, not “Put ‘Em In the Lac” hot anyway, but it’s nice enough, the angle is different, and personally I’m okay not being beaten over the head with ender-enders on each and every page. You know? Plan B as a company carries a lot of baggage* (though Massachusetts as the new Canada is an intriguing concept) but there are small things they get right now and then that make it a little harder to write them off entirely, abysmal graphics and reality TV car-wrecks aside. This ad, and the fact that they seem to have ditched the campaign idea in favor of generally running with whatever they’re feeling that month, transports me back to a time when the only skateboarder putting out rap albums held it down on Nickelodeon. The Scott Decenzo full-bleed switch backside tailslide last month was cool also.
*Insert Jereme Rogers Louis Vuitton-related rap lyric here