Probably it’s yet another sign that I’m getting older and higher strung and less cool with kids on the proverbial lawn that I look at the newly launched Life Extention Skateboard Group LLC and wonder not so much at its lifespan as much as the fact that it came together in the first place — when bros ten years older than I no doubt mumbled and grumbled the same thing about a decade back, around the unsteady unveiling of Baker. Say what you will about the various and sundry looks pursued by Jim Greco in the years since, but the Baker Bootleg boys bottled and guzzled the lightning of a very particular aesthetic that proved a lot longer-lived than even I would’ve thought, and I was a fan, although it seems like their vices/demons have plumbed greater depths than than this foglit new guard.
I’m not sure what they got together for the trade show, but they did approve a canned quote for a press release last month:
“The Life Extention Skateboard Group looks forward to working together with Blitz, to create an essential skateboard brand. Extend it,” said Trapasso.
As a card-carrying fan of the recently rejailed Lennie Kirk and respecter of risk-taking, I am compelled to acknowledge sheer balls, and the life-extenters look to be packing church bells — spearheaded by one of the industry’s spaciest cadets, sporting a misspelled name*, co-signed by malcontent recluse J Strickland, formed in the middle of an economic slow patch that’s steadily separating the old and infirm from the pack. Not that I’d begrudge the existence of a Tom Cruise-inspired company backed by some of the finer fuckups to fumble a tattoo gun in recent years, with the laid-back gumption to make good on the vow to deal decks out of their garage. If anything more of these kinds of shots oughtta be taken, even if the target’s invisible through a cloud of smoke and barrier of beer cans, to balance out the Business Plans For Dummies 2nd Edition strategizing and and paint-by-number logo decks pumped out each season. And what if they do blow it? Those early Big Brothers command classic status, and it was all those dudes could do to get issues out every couple months back then.
*I don’t believe that shit that they did it on purpose
Tags: Baker Bootleg, Blitz Distribution, car holes, Claude Monet, dummies, efforts, hard goods, J Strickland, Life Extention, liquor, Long Beach Dub Allstars, marijuana, Nick Trapasso, Pat Pasquale, Scarface, Toy Machine, Vanilla Sky