In the years before 2pac died, Norcal soothsayer E-40 occasionally spoke on the importance of timing, while rapping on open mics about industry hype. Fifteen years later everything and nothing has changed as we regard a landscape strewn about with the corpses of hard- and soft-goods brands loved and not, as well as passing specters that sometimes resemble our self-respect, long ago put in shallow graves by the energy drink dollar. The refugees of this once-noble subculture have naturally sought to subsist by eating our own collective tail, giving rise to a new/old breed of 80s ramp revivalists who represent a more innocent time via tattoos, stripey socks and macrobrew-scented breath.
When Creature rose from the dead a few years ago it had all the trappings of classic period Romero zombieism, an organic and fairly gnarly reflection of the times versus some cheesy wink-and-nudge job like that rewrite of “Pride and Prejudice” or the relaunch of Vision Street Wear*. Here you had some guys with a legit claim to the ramp dog way of life, driving around in a hearse, throwing vert jams, putting out graphics with a lot of monsters and urinating in public** versus some of the later, more hamfisted attempts to capture the Anti-Hero wave, like shoehorning bowl kids onto your picnic table/handrail squad.
Recent developments however suggest that longtime Creature mastermind Darren Navarette may have cooked too long in the sun of San Diego, a region of Southern California sometimes blamed for poisoning the autumn years of the 1990s with bulky rave footwear and tasteless technical tricks. Among the glowing product reviews posted at Skatedaily.net is a recent item highlighting Creature’s “Black Box cooler”, a toteable refrigeration unit the size of a sixpack that also offers speakers and a hookup for an Ipod or other digital music device. Fans of “the Storm” will immediately be transposed backward in time toward an era when the Federalz enlivened several sessions via the notorious Osiris G-Bag, which you may or may not know has evolved through the years recently into a unit known as the “Megatron” that earned its own review, and from a Canadian.
The pic on the Skatedaily review features a Van Halen album presumably blasting, but the use of an Ipod gives the came away. Can one credibly cool a sub-$5 sixer within this product? Will Peter Smolik, flush with Blitz cash flow and emboldened by Rob Dyrdek’s recent dealmaking, attempt to merge Sk8Mafia with Creature? Will the Federalz speak on the controversy on an upcoming mixtape? Would Hell Rell endorse this thing? Does this speaker-cooler-box represent a risk of serious eye injury because beers or soda could be shaken up to dangerous levels by heavy bass vibrations from the tunes?
*BTW, when is somebody going to float the idea of bringing back Prime?
Tags: 40 Water, beer, Creature, Darren Navarette, G-Bag, Hakuna Matata, methane gas, oat sodas, Osiris, Peter Smolik, reference to Hell Rell, regular sodas, San Diego, Speakerboxx, stripey socks, swag, the Federalz, the undead, vampires, vert, zombies