“Work” is the low-hanging fruit of the Gangstarr catalogue for the purposes of video part soundtracks, or if you like, the unawares and poorly defended coastal town rich with grains and tradable goods to be pillaged. If “Work” came out in the Youtube age there would be a half-dozen edits soundtracked to it within a fortnight. It takes a more discerning mind to have predicted the tectonic shifts of industry trends and ‘outboard hype’ such that Kenny Hughes doing a melon grab above the coping on a mini ramp for an Emerica ad, my own personal first recollection of skating, would potentially be a realistic ad to see run in the current environment ad cycle some 15 years later. Kenny Hughes is here skating in sweated up T-shirts, 360 flipping across schoolyards and putting the pressure to crooked grinds generally. And, that nollie f/s heelflip. Kenny Hughes for better or for worse was an Element careerist, and you may be tempted to call the company’s bottom around the time of his exit. Does he get more respect or less for riding for Element as long as he did? I would argue, more.