Thrasher Magazine’s Michael Burnett, who is one of the best writers in the space over the last decade, a couple years back wrote a simultaneously biting and loving intro to a Billy Marks interview in which he positioned the dude’s spendthrift and oftentimes fleeting love affair with “gadgets” and his generally relaxed attitude toward personal responsibility as fundamentally American personality traits, and some type of moustachioed, roast beef-grabbing mirror into which we all could gaze as the nation was tossed upon the horns of a fearsome economic decline.
There is a similar sensibility careening through Girl/Chocolate’s “Pretty Sweet,” or maybe more like a jittery animal instinct, allegedly governing a cultural attention span fragmented across mobile phones, social networks, flatscreen TVs and 3D IMAX movie theaters — beginning with an extended-take intro that dissolves into day-glo pyrotechnics and thumping electronic music with robot vocals, rarely lingering on one shot for more than a few seconds and deploying fireworks, special effects, time-lapse video and of course the super slow-mo. Ty Evans is eager to fish out all his tools as soon as the first part gets underway, chopping Vincent Alvarez’s more-Chocolatey-than-others tricks into a multi-course dog’s dinner determined to move as quickly between tricks and filler shots as fast as Alvarez pushes, with an aural nod to a previous Chocolate production before upshifting again to a third act, which naturally is soundtracked a custom-made song performed by a pro skater and a member of Metallica. Vincent Alvarez spins a 540 out of a curb cut and you blink and are dazed and wonder what has been happening.
And so it goes, as Hollywood celebrities again supply off-color commentary on session sidelines, dudes carve nearly up to the rooftops of buildings and Ty Evans reaches deep inside his bag of digital hocus pocus for other occasional curveballs. Many of these are not new ideas, as the invisible ramps and obstacles from “Yeah Right” make a reappearance, along with the souped-up slams from “Fully Flared” and some synchronized skating and crowd control that provided whimsy in “Hot Chocolate.” The slow-mo super cam is deployed heavily throughout, though in shorter bursts that add Hype Williams alongside Michael Bay and George Lucas as apparent inspirational touchstones for the directors here. There are some fun surreal moments, like the liquifying ledge and the suddenly multiplying boards, that signal some hope for a collaboration if Spike Jonez really were to exercise his “Malkovich” muscle.
The editing and production that are loudly at the center of “Pretty Sweet” takes their cue partly from the skating, which is as diverse a roster as Girl and Chocolate have ever recruited. Bowls, ledges, handrails, gaps, waterslides, ditches and the beloved mini picnic tables all are schralped upon by dudes whose ages must now span about two decades, including both dudes who have beards and other dudes who don’t. The Anti-Hero fandom from those summertime tours is in play, mostly by certain of the “Trunk Boyz” contingent, while a lot of the aging stalwarts tally new and lower-impact ways to spin and shove-it and flip out of tricks.
Some cosmic pendulum is aswing here. “Goldfish” arrived as the early 1990s’ obsession with slow-moving pressure flippery and brightly colored giant pants gave way to smoother and simpler tricks carried out from inside loose-fit blue jeans, and somebody out there would probably argue the case for Guy Mariano’s “Mouse” section setting some high-water mark for difficult tricks made to look easy with a minimum of fuss. There’s no goofy boy outfits strapped on in “Pretty Sweet” but a smith grind laser flip comes off like sprinting in the opposite direction, skating-wise. The younguns too embrace the spirit of excess, as they toast foamy beers and are tracked by camera-toting helicopters and dolly rigs that advance the filmer slowly through a grove of trees to capture a lipslide in the wild. Cory Kennedy, whose mid-backside tailslide kickflip attains the rare status of super-technical tricks that look as good on film as they did in a sequence, casually precedes one handrail NBD with a four-trick run. Such is the embarrassment of riches in Torrance that Eric Koston (Eric Koston) is relegated to a cameo in someone else’s section.
There is a sunny and light-hearted something bouncing through “Pretty Sweet” that, combined with the production values and skits reminded me sometimes more of a mid-period Bones Brigade movie rather than any of the Girl/Choco catalog in particular. This one doesn’t feel so much like it’s got the chip on its shoulder that “Fully Flared” did — Guy Mariano’s comeback is sealed, Marc Johnson seems to have exorcised some of the demons that drove him to record a 15-minute part and abruptly retreat to a mountain compound, Eric Koston no longer carries the weight of the team on his back by way of benchmark tricks, Mike Carroll and Rick Howard seem content in a shift toward full-time mogul status. Chico Brenes shows up and does his nollie heelflips and Jeron Wilson is still putting in work. Also it seems weird to think of someone like Brandon Biebel as a veteran pro, but at this point he definitely is one.
Like with “Stay Gold” some loose talk has gone around to the effect that “Pretty Sweet” will be “the last big video” which, well, you can just imagine how that must hurt the feelings of the poor DGK team members who are getting ready to release their first full-length in about two weeks’ time. You do wonder though what the next Girl video may look like, as there will for sure have to be one unless Ty Evans is conscripted to tote camera machinery through some Eastern European forest in service of the next crop of Disney-owned “Star Wars” movies. Can a lineup underpinned by Mike Mo, Cory Kennedy, Alex Olson and Sean Malto in four or five years’ time command the same gravitas and hoopla as something like “Pretty Sweet” or “Fully Flared” without the decades-deep vets on board? With the VHS-fetishizing movement alive and well, will Crailtap be forced to double down on high-definition recording devices and co-located editing engines? Could there one day be an entire section of after-black editing hammers?
Tags: Aaron Meza apparently shared editing duties by the way, Barcelona, Chocolate, Chopper City in the Ghetto, Cory Kennedy, Eric Koston, explosions, FX, Girl, Green Mind, helicopters, in LA we call this confetti, Jeron Wilson, ledge dancing, Mike Carroll, mirrors, Pretty Sweet, Rick Howard, supercomputers, that GAY! t-shirt, Ty Evans, video game tricks, Vincent Alvarez
December 1, 2012 at 8:42 am |
I keep hearing about how Vincent Alvarez is the most “Chocolate” of everyone-can someone explain this to me? I can’t think of any older Choco dudes who skate anything like him. Isn’t Chocolate traditionally super clean tech? Alvarez is fucking raw loose and fast, and to me more of a Deluxe type of guy. Only thing trafitionally “Chocolate” is his name. Am I totally missing it? Also, I’ve watched his part maybe 5 times already, and Guys only once.
December 4, 2012 at 3:28 pm |
back in the day it was not so much clean-tech as LA street, which is what Alvarez seems to embody in an updated form…
December 4, 2012 at 9:38 pm
I was around for back in the day, I can kinda see the Paulo Diaz connection but still…I think most associate Chocolate with the Kenny Anderson/MJ super clean tech (which is great). Chocolate wasn’t really ever that “raw.” Anyway, Alvarez crushes it, favorite part in the video.
December 7, 2012 at 4:47 pm |
The original lineup with Gabriel Rodriguez, Shamil Randle etc. leaned more towards LA teams like Neighbourhood/ Menace I would say, the more apparently middle-class (whiter) faces came later.
December 1, 2012 at 4:29 pm |
I think its cause he has kind of an updated 90’s trick selection, pushes switch mongo sometimes, and still wears his pants the correct way.
December 1, 2012 at 4:42 pm |
For the most part the editing didn’t bother me too much.Vincent’s part was pretty grating though. Just pick a song! And I think Ty Evans has a man-crush on CK1 based on all of the slow-motion shots of him smiling/high-fiving hahaha.
December 1, 2012 at 9:23 pm |
Was really stoked on Jeron and Biebels part.
December 2, 2012 at 12:48 am |
I know right? Jeron! Didn’t see that coming. That and Cory’s part were the biggest surprises, I didn’t think it’d be my thing but I loved it.
December 2, 2012 at 8:27 am |
I for one do not look forward to a Mikemo/Malto/Kennedy headlining video. Olson, I’m generally down for, but how long can he last being this mopey?
Ups to Chris up there!
December 2, 2012 at 12:24 pm |
I found myself liking Cory’s part alot more than expected. Even Malto, who I don’t usually care for was really solid. I watched Guy’s part once and that is plenty.
December 2, 2012 at 3:39 pm |
who writes this ish? is it ocean howell? am i dead wrong? who are you?
December 2, 2012 at 9:49 pm |
*nerd alert*
There is actually one goofy boy outfit strapped on in the beginning of Stevie’s (awesome) part.
And Raven rides that SMA Whaley slick football in the beginning of his part.
/nerd
December 3, 2012 at 12:13 am |
Video Residue of Guy’s crack addiction comes through through: his hair cut, the doppelgänger shots of him looking uncannily like Jake Nunn ( another crack smoker), the cracks against his eyes in the close ups, his unrestrained trick selection and a cheap tweaker soundtrack that uses the brazen expression “fuck that” romantically.
December 3, 2012 at 1:11 am |
i would give the “most chocolaty” or “OG chocolate” award to stevie perez.
December 3, 2012 at 6:20 pm |
Vincent is the most by way of Paulo Diaz. Both have super fluid off-kilter styles and amazing switch skills…
December 4, 2012 at 2:22 pm |
Alvarez, Kennedy, and MJ had the best parts IMHO. Really liked the opening sequence and the end credits thing too. Guy’s part, while no doubt impressive, is ugly and has way too many cringe-worthy tricks. Maybe he needs to start smoking crack again. Does Chocolate actually pay Daniel Castillo? And if so, Why? I’d rather watch Rick Howard go grocery shopping.
December 4, 2012 at 9:55 pm |
I’d love to watch Rick Howard grocery shop!
December 6, 2012 at 7:10 pm |
Daniel Castillo once took a bullet that was meant for Megan Baltimore and was owed a life debt.
December 18, 2012 at 9:26 am
Are you serious? Never heard of that.
December 4, 2012 at 11:59 pm |
kenny’s “off the grid” appearance is one of the only good things to come out of pretty sweet for my taste.
December 5, 2012 at 12:37 pm |
vincent’s part edited by kid with ADD or by former MTV Sports employee…
Olson/Carroll/BA was fav “shared” part
I’d be smiling all the time like CK1 if I was that good. Thought I was going to not like his part, but it was great.
Wish the Kenny Anderson stuff would have all been together like the other shared parts… but what he did have was awesome.
wife said, “MJ’s part doesn’t seem like it fits the video (referring to non-spazzy editing), which is why it’s the best”. i agree.
out of ‘Trunk Boyz’ (which causes cringing to refer to as such), enjoyed Elijah the most.
December 5, 2012 at 2:16 pm |
seriously…vincent’s part is pretty ruined based on editing. all of the double/shot/rewind/fastforward/slowmo/killmenow.
December 5, 2012 at 4:15 pm |
Really loving this vid, gimmicks and all. I felt like it was a return to the fun of Yeah Right. I don’t have any complaints other than Jack Black’s awful shtick. One predominate theme I’m seeing is the “I like CK’s part more than I thought.” I feel like CK has been unfairly lumped in with the skate-bot P-Rod, Shane O’Neil crowd, and his part has rectified that (although I don’t know how anyone could sleep on his Sasquatch part).
December 7, 2012 at 1:43 am |
I really liked Jack Blacks cameo, I was cracking up. My only critique was some of the filming… a lot of it was REALLY close/cropped, which kinda made it hard to interpret during the first watch – I like to see everything; the spot, the background, the skater and the trick… not just the feet and board! And some of the runs were filmed shaky… but that said, I watched it on Bluray on a 46″ LED LCD so any imperfection was easily noticed (and I’m a picky bitch). Most probably wouldn’t notice on a laptop or phone.
I loved the big fancy transformer looking filming rig! It made for some epic shots, like Jerons switch boardslide impossible out (probably my favorite single most trick in the vid) All in all, I grade pretty sweet with an A. Excellent flick.
December 21, 2012 at 9:50 pm
That was a rolling HVX/Extreme fisheye shot that Jeron did there.
December 7, 2012 at 10:25 pm |
theres some workshoppy cuts in the video and the bonus. I wasnt expecting to see legit logo flashes, cuts related to the song/part (thunder in cory’s part) or a time lapse melting crayon. I could also say the same in reguards to nike-esque editing, lots of accerated shots throughout the video.
December 7, 2012 at 10:46 pm |
I really actually liked malto’s part. I really thought the back overcook would end it, then just more bangers. I get that he doesn’t have the flashiest style, but seriously seeing such perfect front crooks on that long flat rail to drop off blew my mind. Also his switch flip was perfection.
December 16, 2012 at 2:16 pm |
“in la we call this confetti” rag; well-played…
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