7. Lance Mountain – ‘Chronicles 3’

The increasingly rote presentation of Nike’s ‘Chronicle’ entries, from the name to the kinetic editing that carries the familiarity of a seventh-season TV show, has upped pressure on Swooshified pros and ams to stake out series high points through force of personality — beside debates over Cory Kennedy’s offbeat vest maneuvers distracting him from urban achiever status and Eric Koston’s late-blooming ‘Cherry’ rebrand, the most-buzzing part this time around came from a former board company owner and graphic drawer born under the LBJ administration. The handplants, rocks-n-rolls and mile-long boardslides all are knowed and beloved Lance Mountain quantities, but the hanger-wiggling feeble grinds, tight-corner 50-50 and over-the ladder thunder would be deemed gnarly by dudes half his age, and the street footage — which he probably didn’t need to get and which shocked unwary and plodding weblog typers — cleared benches even before the father-son kickflip registered as that rare hammer of both the standard and lifestyle varieties.

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