Archive for November, 2016
The shock election of Donald G. Trump to the U.S. presidency last week sent up a massive “ZOMG” shaped smoke signal from the collective skateboard camp. While New York’s useful wooden toy ambassador Billy Rohan sought to build bridges between Tompkins and Trump Tower, international ripples and wrinkles almost immediately rippled and wrinkled up as the globe at large cocked an eyebrow and looked over the tops of its glasses at a Trump-headed United States.
Already, there are signs that cross-border skateboard relations may be fraying. Fresh off the Brexit break-up, Liverpoolian ditch-slasher Geoff Rowley cut his remaining ties to the Americanized Flip, while Brazilian-born Rodrigo TX bounced from North Philly’s DGK. And late this week, reports of Cliche’s demise under Dwindle left an Eiffel-tower sized hole in skating’s increasingly Francophiliac soul.
Whereas much of the Trump campaign focused on trans-oceanal misdeeds by China and Mexico, his threats to rehash NAFTA, the Bushian trade policy beloved to Canada’s shivering cabals of beerbrewers, mining conglomerates and wealthy bears, posed a risk too great to go unchallenged by Dime Mtl’s specialist bowling posse. In a swaggering display of cross-border belligerence, Canadians scrambled several athletes to wear sunglasses indoors and create a show of force in a bowling alley, a shot across the bow of Canada’s neighbor to the south following months of heated campaign-trail rhetoric.
The aggressive bowling video, unnerving in its feats of raw agility and power throws, seemed calculated to strike at Trump’s vulnerabilities. Dime bowlers, enriched by their own line of clothing items and yellow shirts, don’t wait for the strike to be scored, they “just start kissing,” no Tic-Tac. The cross-alley throw, bouncing into the gutter and then out again to pick up a spare no Wisconsin pollster could have envisioned, is a clear metaphor for Trump’s come-from-behind win. And yet as wall after wall of pins fall to the Dime squadron’s merciless strikes, the video file seems to defy any attempted fence-building that could slow the flood of cheap Canadian goods, manufactured by low-paid penguins and elk, into the trembling hands of U.S. consumer-purchasers.
How many hours will it take Lucas Puig to go to Palace? With Miles Silvas apparently headed to GuyKo’s Numbers, is Max Geronzi the world’s hottest free agent? Is Canada feeling itself, after Dime already upended the dominance of the U.S. contest circuit via its Glory Challenges, and its endearingly urbane Bunt aims to do likewise in the increasingly vibrant skate podcast market? Does the involvement of Jamal Smith and Forrest Edwards suggest Canada already has cultivated sympathizers on U.S. soils? Could a trade war erupt over hard rock Canadian maple and tall tees, or would a stronger Canadian dollar drag down overseas sales of premium quality Dime shirts?
The key to unlocking value in any low-margin business is to maximize efficiency. This is the core truth of commerce and business underpinning a meritocracy in which the fastest copy machine is showered with honorariums and shiny treasure, where specialized mining equipment sniffs and scrapes out rare earth minerals and makes rich men of those who once swung picks, where clean factories churn out safe, packaged meal pills to cheaply feed a growing world labor base and quell any angry strife that could negatively impact production schedules.
Fragmentation and heightened competition from both nimble upstarts and well-heeled corporate gargantuates has similarly trampled profit margins in the skate biz with a trampling motion similar to that of an interplanetary trampling elephant. All around, there is a great diminishing, or distilling, depending where you sit: magazines skimpier, as photos, interviews and footage stream daily off mobile-optimized cloud platforms; years-in-the-making videos winnowed down to one-off web parts and Instagram snippets that ebb and flow on tidal transfer speeds; pro model shoes reserved for an anointed few, while the rest pick out seasonal color schemes.
In a fractured age is the team roster next for culling? The sprawling headcounts still collected by the Baker Boys, Crailtap and FuckingAwesome/Hockey contingents argue otherwise. But increasingly difficult-to-capture attention spans have sent up signals that tag teams, rather than baseball diamond or football field-ready lineups, are better suited for plattering more-meaty video offerings relative to the drip-drop of individual internet parts. Bear witness, would you, to the Bobby Worrest/Hjalte Halberg “Looks OK to Me” double feature that sort of awesomely and ominously asserts itself as the stoke-per-second leader in video releases this year at a svelte 9:46 minutes.
These brothers in Swooshdom maybe aren’t an immediately intuitive matchup, per se. But rattle through enough immactulate back-to-back ledge/flatground combos that, when drizzled out over enough countries’ spots, consistently hollering and clapping for one another, and associated homeboys collected along the way (Reese Forbes – fantastic), and it clicks in the spirit of Keenan Milton and Gino Iannucci, Jason Dill and Anthony Van Engelen, Brian Wenning and Anthony Pappalardo, Mike Carroll and Rick Howard. Hjalte Halberg’s pop shove it frontside crooked grind line and Bobby Worrest’s line at New York’s three-up/three-down are among tons of highlights, along with the grate tricks and the entire Pulaski park section.
As two-dude videos come back into vogue, could a two-man team that is cheap to send on the road, less prone to complex beefing factions and capable of filming one another become the ultimate in independent contractor efficiency? Has the cozy relationship between Vladimir Putin and Bashar al-Assad made the time right for Nikolai Volkoff and the Iron Sheik to rekindle their partnership? Is Bobby Worrest’s fakie flip and switch shove-it landing in time with the snare hit a quiet nod to Rob Pluhowski’s often overlooked and downbeat-friendly Element part and/or a sign that videos could revive the days when wheel impacts comfortably coexisted with metronomes?