“Jim Jones,” intoned Cam’ron on the intro to his 2007 comeback release ‘Public Enemy #1.’ “That was my partner, that’s my friend. He ran with me over ten years, he deserves all the success he gets, he worked hard to get it. But what you all motherfuckers got to realize is ain’t nothing lasts forever.” The Harlem Wolf, as several resources have termed him, was responding to rumors of a private falling-out with Jim Jones amid a seemingly broader disintegration of the Diplomats, with Freaky Zeaky jailed, Juelz Santana pursuing blighted collaborations with Lil Wayne, Cam’ron sparring via his two-way with 50 Cent and Jim Jones innovating basketball influenced dance crazes.
Like many of Cam’ron’s escapades this one offered a lesson to the skateboard industry, if only it had been wise enough to listen. Not a year after Cam’ron described his internal feelings, Nike began selling the Red Lobster dunk (no relation to the restaurant) to rapturous acclaim from east coasters and crustaciophiles both. But it was not all gravy within the house of the lobster shoe, as a year later the competing Blue Lobster dunk (also no relation) surfaced, effectively dividing the market for footwear inspired by succulent shellfish and likely cannibalizing certain revenues. Just as the ancient clay tablets foretold, further fragmentation struck when Nike put forth a Yellow Lobster dunk (still no relation to the seafood restaurant enterprise), cementing division not as a passing phase but rather a permanent state of affairs for such shoes, and few have heard tell from them since.
Is an upstart Green Lobster shoe inevitable, or has the door been thrown wide for pretenders to the shellfish shoe throne such as the Crawfish dunk? Perhaps, but one wonders whether Jason Dill, AVE, Chris Carter, Mike Hill and Rob Dyrdek listened and/or learned from Cam’ron and his friends, where the lobster shoes so clearly did not. About 18 months since the first cracks appeared in the Sovereign Sect’s geodesic dome, it now appears to have splintered into three factions, each seemingly genetically superior and limitless by design. Yet in the torrid and dismembering flesh-chiseler that is the board-and-wheel biz, which if any will survive to issue a Bo Turner guest board? Boil the ocean internet site takes a bleary-eyed look.
The Supreme-scented, occasionally active t-shirt project of Jason Dill was dusted off and promoted to a full-fledged deck and t-shirt entity following Dill and AVE’s joint Workshop defection in spring 2013, following a game of corporate hot potato with AWS as the overcooked stem tuber in question. FA Worldwide Entertainment, as it is known when parents, teachers or big-box friendly magazine writers are about, stole a march on rivals last year by commandeering much of the ‘Cherry’ runtime as well as its follow-ons, ‘Joyride’ and ‘Illegal Civilization 2.’
Special Moves: Bill Strobeck, DKNY, Vans money, comparisons to early World Industries, all those ams, Gino Iannucci somehow
Vulnerabilities: Key man risk in Jason Dill, already-sprawling team, potential for further dilution via alleged sister company ‘Hockey’
Strip-teased via Gilbert Crockett’s Instagram account of all places, this supposed Alien offshoot flecks at Pentium-powered graphic design with plenty of woodgrain; said to be headed by former AWS business minds Chris Carter and Chad Bowers, this entity also seems to have effectively abducted the remainder of the post-FA Alien team, including Tyler Bledsoe, Gilbert Crockett and Jake Johnson.
Special Moves: The most-productive limbs of the Alien Workshop corpse, several of whom seem true believers in the vision out of Dayton; well-sized team to deliver a 15-minute optimum timeline video; clean slate
Vulnerabilities: Staking out distinct visual-arts real estate, Jake Johnson making good on his subliminal threats of quitting the biz, possible crosstown beef with…
In retrospect perhaps a no-brainer given its established brand value and the American dollars sunk into it on non-consecutive occasions by television persona Rob Dyrdek, Alien Workshop officially is in reboot mode, recently unveiling boards and shirts via a Habitat-esque Tum Yeto tie-up. The Slap boards have this effort helmed by Dyrdek, former G&S silkscreen necromancer Mike Hill and a TBA team that’s been alleged to potentially include everyone from former Alien flowee Paul Liliani to twice-named Cosmic Vomiter Rob/Bert Wooten to late-shove it hoister Lee Yankou and, er, Johnny Layton?
Special Moves: Those visuals, recognition amongst mall-shop purchasing bishops, a stout backcatalogue
Vulnerabilities: Rob Dyrdek’s thirst for recouping invested capital, some 13-plus size DC Lynx for any new inductees to fill, the evil banality of series graphics
In an already overgrown forest, can three yung shoots tap the life-sustaining sales nutrients and social-media followers required to sprout and grow in the shadow of a wilted giant? Are Heath Kirchart’s affections currently being vied for? Which among these newly anointed tribal leaders can look upon his erstwhile competitors and speak Cam’ron’s magnanimous words for Jim Jones: “I wish that man nothing but the best of luck and success and I hope he goes all the way to the motherufcking top and has a great career. Best of luck beloved.”