As Polar’s scattering tribe seeds Pontus Alv’s parables of no complies, wallrides and shove-its across teams based in Los Angeles, New York and elsewhere, pickups such as Chigasaki’s Shin Sanbongi show he can still bring new proselytizers into his Nordic-by-way-of-Portugal-by-way-of-the-late-80s fold. Commemorating his choice in colors for an Adidas shoe as the pandemic loomed, Shin Sanbongi deployed all the elements that propelled Polar to the zeitgeist’s forefront — see the crazy pole jam backside tailslide with arms on point, the backside smith grind pop way out, the line that starts with the ollie up to scorching backside powerslide and ends with a metal pole wallie, one for the books. He’s also got a way of fusing surf fluidity with East Coast grit material like his setup 360 flip, a pronounced point of view that sits him well alongside people like Dane Brady and Nick Boserio and Pontus Alv his own self. This part also features the perennially underrated Silas Baxter Neal and a great sideways glance from Dennis Busenitz as he heads into traffic.
Posts Tagged ‘Adidas’
4. Shin Sanbongi — ‘Shin’
December 28, 2020If Franky Spears Kickflip Backside Noseblunts The Pyramid Ledges And The Footage Disappears, Is It Again An NBD?
February 21, 2020Current events. Priceless works of art. Mankind’s steamiest industrial achievements. The beauty of a peacock’s feather. A plate of shrimp. All are fleeting in the arc of the universe, spilling out across millennia, like so much galactical flab. In the time of the electronic cigarette and smouldering anxieties, time is a loosened and wiggly loop, like the yellowed waistband on a ragged pair of Hanes.
A man’s body of work, they say, can be measured two ways: by souls ignited in inspiration, or by enemies’ bodies rotting beneath the ground. Just for the sake of argument let’s consider Niels Bennett, Frankie Spears, Felipe Gustavo, Tom Snape and Gustav Tonnesen in the former category. Their efforts featured in last year’s post-SOTY season Adidas release ‘Reverb,’ reliably extending the sportswear conglomerate’s series of professionally executed, inoffensive videos that, like the company’s other releases over the last four or five years, is precisely as interesting as whatever dudes are featured. Who in this case are excellent: Tom Snape, possessed of an uncommon switch inward heelflip, joined co-Commonwealther Dom Henry on the board of the ‘Peep This’ preservation society; Frankie Spears, under Mark Suciu’s tutelage, burnishes an upper-classman’s refinement to handrail brutality; Niels Bennett puts a fakie frontside blunt to regular on Philly’s Puerto Rico school up-block and argues further for a pro board at the reinvigorated Girl; Gustav does Gustav stuff — a strong 20 minutes.
Or was it? Perhaps in a nod to camera-dodging subcultural sasquatches such as Ryan Hickey and Tom Penny, if you weren’t there, all you have to go on are stories and substance-fogged innuendo. Days after its internet posting, ’Reverb’ evaporated, leaving behind only fond memories and sadly pixelated vid-not-founds. It is not the only Adidas video to have vanished; Mark Suciu’s 2015 voiceovered, butt-sweaty shoe mover ’Civil Liberty’ is gone, as is Dennis Busenitz’s very good ‘Euro Lines’ part, and others. Whereas some remain archived elsewhere, speculation abounds over music-licensing half-lives or other yet murkier doings.
Given skate videos’ gradual elevation to cultural documents — along with photographs, they are the true record and benchmark for careers and achievement in an inherently subjective and qualitative realm — the abrupt erasure of lines, phrases or entire paragraphs from what’s effectively skateboarding history raises all types of unsettling questions about control and ownership. Particularly as corporate footwear actors consolidate their position as the industry’s gravitational core, the issues run well beyond memory-holed proof of who did what where, or the need for agent-repped pros to begin requesting contract clauses to preserve months or years of work for posterity purposes, let alone resume material for future sponsorships or TB-hashtagged IG postings.
If companies are bankrolling skating’s historical documents, are they also purchasing the responsibility for maintaining their piece in internet-age perpetuity, or do vids remain the entity’s property to digitally dustbin if they so please? Will the body of skate video history ultimately rest on how strictly Google, Facebook, InterActiveCorp and others decide to enforce royalty payments to musical publishers? In an age where hot shoes are ready and willing to pump out multiple video parts in any given year, are disposable video parts actually a type of flex? Are sometimes grating, mostly generic license-free songs a worthwhile price to pay for secure YouToob real estate? Will people even notice amid the growing ‘content crush’?
4. Gustav Tønnesen — ‘Reverb’
December 28, 2019The easygoing freedom radiating off Gustav Tønnesen’s otherworldly tricks arises partly from his and Sour’s congenial, blissful separate-ness from the California pro-circuit rat race. He generally seems unconcerned, and it’s probably a contributor to rather than detractor from Sour’s assorted successes and achievements since the Sweet split. The askew ‘spot’ choosings and bottomless skill reservoir regularly exhibited in the ‘Sour Solution’ entires can leave one wondering what a Gustav Tønnesen part could look like given the ‘big-budget’ treatment and an indulgence toward more-standard video part trick choices, and Adidas’ late-arriving ‘Reverb’ vid offers one version — there’s a nollie 270 fronside noseslide into a bank, a switch crooked grind in a line, a switch hardflip over a gap, all typically feather-light and unhurried, but it’s not long before he’s wallriding out of a backside noseblunt slide and finding all types of things to do with a corrugated metal vent thing. Inevitably, he is drawn to Max Palmer’s angle-ironed cage-bank and the Rector Street bench’s final hours before boosting a switch kickflip off a few angled bricks and up a four-foot euro gap, as it was foretold. An actual magician.
9. Heitor Da Silva – ‘Adidas Skateboarding Presents’
December 23, 2019Olympic handlers this year plotted 2020 precious-metaling strategies, Mark Suciu translated ledge combos into matching syllables, and trophy-hunting hillbombers gritted their teeth and hung on; others gathered valuable items or built up experience points. Palace it kid Heitor Da Silva seemed to spend his year swerving in good jeans and savoring an achingly ’90s switch frontside flip. His skating’s an easy breeze on a hot afternoon, even hucking out of a backside tailslide, he never seems to be sweating stuff much, including a standalone intro vid for big-two sneaker supplier Adidas. It’s in the push before the bank-to-bank ollie and the consolation-prize kick-out wallride, the powerslide down the bank almost as good as the gap switch heelflip preceding it, daring even the most grimly stair-counting contest-run programmer not to grin.
3. Diego Najera — ‘Adelante’
December 29, 2018
It has been a good year for 90-degree catches, from Tyshawn Jones’ vicious backside drifts to Josh Wilson’s expertly turned varial flip in ‘Mother,’ placing him among the trick’s few acceptable practitioners. Striped-pants rippler Diego Najera makes the list with one of the finer switch inward heelflips since John Igei flew a black flag over the Pier 7 block, piloted with the gentle giant grace that this dude has settled into over the past coupla years. From his opening performance of the dope dance in its classic form, you know the vid is gonna be good: Diego Najera’s upper-body trajectory on the switch kickflip up New York’s three up-three down is so perfect as to fool the watcher into thinking there maybe weren’t any stairs there at all; a nollie frontside 180 nosegrind 180 out is managed with no tic-tac, a feat; he spreads a Kalis wingspan on the beautifully filmed 360 flip and later on cab flips into a crowdful of Macba bustle, no pit stains. This dude has the typical Primitive flip-trick command but also a taste for some lesser-dones, like the nollie flip backside nosegrind on the little rail or the backside noseblunt to fakie on the bench, and heavily skating Primitive’s attractive Don Pendleton series hurts none at all.
The Best Night of Sleep Sanger Rainsford Ever Had
May 13, 2018In Richard Connell’s 1924 classic ‘The Most Dangerous Game,’ a big-city trophy hunter washes up on a remote island, soon revealed to be inhabited by a philosophizing fellow hunter. Over a stately dinner, the host identifies himself to be a prize hunter too, as well as something of a freethinking homicidal. Stalking elephants and leopards had grown tiresome, he explained — hence the island equipped with treacherous waters, occasionally delivering via shipwreck to its proprietor the only remaining worthwhile quarry: Men. Soon, a new hunt is on.
Among the improbably growing ranks of skateboard filmers, the thrill of the hunt tends to scale alongside duration. Instagram-ready clips are single-digit ‘Duck Hunt’ level potshots; the one-off/solo part barely Bambi. There is a worthy challenge in nailing and transcending the attention-span sweet spot that is the 15 to 20-minute promo, with a couple full parts and a couple montages, or the footage-dumping ‘mixtape’ project of similar length. But in this woolly realm, the most dangerous game is the full-length video —- its gaping maw of hubris, its difficult-to-wrangle girth, its often unbearable weight, threatening to trample less-seasoned filmers under viewers’ colossal expectations.
Having conquered skateboard professionals, shops and the upper-shredding masses, what prey remains for those moneyed alphas of the industry, the industrial shoe merchants? Mastering the full-length video, that great unquantifiable, that tantalizing money pit, that great ‘Branding Statement,’ continues to beckon and tempt international sporting goods manufacturers like some VX1000-mic’d siren song. For Nike Inc., this has been a slow process. The Oregonian sportswear conglomerate dipped in its toe-piece with 2004’s ‘On Tap,’ flexing some plotting and production and a little bit of those Rodriguez acting chops, but never fully committing. Nike saved that for 2007’s bloated misfire ‘Nuttin’ But the Truth,’ which saddled some truly great skating, a still-corralable team and perhaps the all-time greatest Danny Supa part with an insistent storyline that, while intriguingly bizarre, asked far too much of a skate video viewer base freshly armed with DVD ‘skip’ buttons. Jason Hernandez’s excellent ‘Debacle’ project from 2009 hit all the marks for length, range and focus, but led into the increasingly rote ‘Chronicles’ series, which by the third installment had devolved into a transactional, paint-by-numbers affair.
Adidas, which for a while mastered the five-to-six minute road trip video with rotating picks from its more diverse roster, also veered into a predictable pattern to where it eventually seemed obligatory to attempt something bigger — and they wound up with 2016’s ‘Away Days,’ overlong and too top-heavy with too many good parts that wound up buried. The Juice crew seemed to struggle to construct a project greater than the sum of its parts, linked by something more than Gonz vignettes and blurred shots of streetlights and moving cars.
Now comes Cons, Nike’s subsidiary for the thrift-shop set, which moves without the weight of the world’s biggest sporting goods franchise stuffed into its canvas and rubber. For this reason Cons maybe squares a bit easier with skateboarding’s historic resume of scruffiness, artsiness and a general low-fi bearing, and ‘Purple’ headmaster Ben Chadbourne plays up this angle from the opening frames, typing out an introductory monologue on mid-century equipment (though not without some mobile-phone shorthand).
‘Purple’ justifies a good chunk of its 45-minute runtime in a way that, say, a Primitive full-length might struggle with, that is, diversity in style and approach. Straightaway Bobby De Keyzer pops out of all the backside noseblunts, sets his wide-bottoms whipping with a switch backside 360 in a line, and displays a mean halfway half-cab flip — but then you veer into Sage Elsesser, languid over tall bars, and what seems like whole-body lipslides. Kevin Rodriguez brings his abrasive wallrides and grabs in a Neubauten shirt, though Pontus Alv’s more-frenetic framing maybe was a better look for him, while Aaron Herrington stays on his ‘Welcome to Hell’ shit and there’s a weirdly endearing amount of Corey Duffel clips throughout. Underground style soldier Eli Reed swerves switch over a China Bank long bench, Frank Gerwer briefly reprises his star-making Transworld turn and Brian Delatorre somewhere in the middle dishes out maybe his best part ever, a half-switch scorcher that incorporates some brawny Al Davis moves and a wild new branch line from Black Rock. There’s some curated roll-ups courtesy of Sean Pablo, a mind-numbing Sean Greene ollie and then Louie Lopez, offering another few minutes of heaters with the occasional curveball — the rarely seen fakie frontside shove-it, a night line at Third and Army.
But it is Ben Chadbourne’s choice to close not with the obvious enders from a SOTY coulda/shoulda-been, but rather a comparatively skimpy contribution from the mercurial Jake Johnson, that argues strongest for Cons pulling off the full-length better than its larger-revenued predecessors. It’s easy to make the ‘quality over quantity’ argument justifying Jake Johnson’s solemn two minute wind-down to ‘Purple,’ even if it’s also a little disappointing, given prodigious recent output elsewhere. This though is the same logic that placed Guy Mariano’s ledge-heavy part last in ‘Mouse,’ not Eric Koston’s handrail-heavier section with its NBDs; or when Birdhouse’s blockbuster ‘The End’ stuck by its winking sketch to close on a shorter Bucky Lasek section rather than the stadium-touring Tony Hawk; or how Bill Strobeck’s ‘Cherry,’ among the strongest full-lengths of this aging decade, came with hardly any conventional ‘parts’ at all.
Does humankind’s hope for deeper Jake Johnson satisfaction now hinge upon the coming Quasi video? How many angles did Sean Greene’s ollie need for real? Was Adidas putting Dennis Busenitz last in ‘Away Days’ a left turn or playing it safe? Were people allowed to smoke in prior big shoe company videos? How come there were no Game Genie codes that let you shoot the dog in Duck Hunt?
6. Dylan Sourbeer – ‘Sabotage 5’
December 26, 2017
Putting up two parts for each of the last two ‘Sabotage’ releases, and several before that, Dylan Sourbeer has maybe drawn more tricks out of Love Park’s now-mothballed granite blocks than anybody else, and their consistent quality gives hope for seasons to come across the way at Philadelphia’s Municipal plaza. It was already happening as Ryan Higgins and Brian Panebianco made ‘Sabotage 5,’ with Dylan Sourbeer’s ample footage largely split between Love, Muni and deconstructed Love — backside noseblunting the entire Muni bench easily ranks up there with his backside nosegrind flip out on the long out-ledge at Love, and his two-hitter line on the benches with the shirt in hand will be remembered long after our computer systems gain sentience and begin optimizing efficiency by minimizing human involvement and interference. The lines and tricks seem to pour out of this dude and you could watch it all day. Perhaps in some fashion, forcing these dudes out of Love Park will wind up opening another new Philly chapter.
10. Joey Guevara – ‘Pyramid of the Sun’
December 22, 2017
‘Right to Exist’ was last year the title of a Santa Cruz video, amusingly suggesting a chip on the shoulder of a decades-deep stalwart once more having to assert itself amid a barrage of smaller, hipper upstarts. The title could just as easily apply to Alien Workshop, whose untimely implosion beneath overleveraged corporate bloat and fairly rapid resurrection — sans prior teamriders — brought on any number of reprisals and bad feeling. Three years down the line, it feels like Mike Hill has reestablished a footing with Yaje Popson, Frankie Spears, Brandon Nguyen and Joey Guevara — this last with the velvet-soled feet and affinity for Detroit’s crumbling foundations. His going-pro part this year, which could’ve been ported straight out of ‘Inhabitants,’ trades in mainly basic ingredients that Joey Guevara can craft into uncommonly satisfying-to-watch tricks — the frontside tailslide shove-it, the nollie backside 180, the fakie shove-it. It’s maybe a little bit long but gets over on the little touches, like the quick switch 180 up the step and the mild surf action following the bar-hop backside 180.