Posts Tagged ‘Bonnier Corp.’

Who Among Us Has Earned The Right To Post ‘TURN UP’ In All Caps On Their Instagram Account For The Next Three Months?

May 27, 2013

avedilljcasanova

July 4 boasts more explosions and the month of August is typically reserved for the country of France to go on holiday, but Memorial Day weekend with its water-ski exhibitions and blazing barbecues is regarded as the true starting line for summertime and in some respects the peak, with its promise of near-limitless potential and hot grilling action. What follows below is one ill-conceived blog’s ready reckoner for who is going in this season.

Tom Remillard: In this era of all-terrain bros traversing hemispheres to gather footage Tom Taxpayer is a youthful voice for bootstraps restraint, filming the best section in this year’s Transworld vid mostly within the Washington St. skatebowls and including only a token sprinkling of handrailings and ledges. The specialist approach wrings new mileage out of ditch wallrides (ollie out, backside flare-slide) and the launch up to backside tailslide on the high wall advocates for gnarliest trick of 2012’s first half.

Jon Dickson: The day-glo orange cargo van of skating, Jon Dixon’s Deathwish video part delivered payment in full on a couple years’ worth of photos and sequences like the nollie backside flip the hard way over the rail, which looked like a textbook case for how somebody could ever hope to do such a trick. This section is the product of mutton chops, jangling keys and stretch denim and is saturated with clips to the extent that it’s hard to pull out the same stuff every time. Most recently it was the power b/s flip over the picnic table, the switch kickflip frontside noseslide and the half-cab heelflip hurdle-jump into the bank.

Moms: Manners and clean living have drawn few defenders since the bitter and all-too-public dissolution of the SMP clique some years back, but in recent months corporate leadership has emboldened the often ignored angel on the X-industry’s collective shoulder. Though his leopard-spotted leotards might conjure visions of TVs flung out of high-rise hotels with enough extra cord to keep the adult feature rolling until impact a la Diamond Dave, Shaun White recently told his fans he wished he’d never pulled a hotel fire alarm in jest, while a sternly-worded memo from ESPN last month urged X-gamemasters not to filch freebies or poke fun at “backward”-seeming Braziliers. Messageboards meanwhile tell the tale of how Peter Hewitt was allegedly booted from Nike after publicly professing his enthusiasm for marijuana, whereas Zoo York professional boardriders were allowed to skate Yankee stadium after asking nicely and saying please.

Kyle Walker: I remember Kyle Walker coming up as one of the scuzzy looking kids in the newer Real video who had some nice backside tailslide and smith grind pics go into the magazines, and this part he made for Volcom is as good a dump as any for his steaming garbage trucks full of towering fakie flips and tall-can backside 50-50s. Occasionally it looks like he puts a little too much ooph behind some kickflip or hardflip and they almost get away from him, upping the suspense, and there’s a real monster of a b/s tailslide down a rail and some good tricks on a spot I believe was formerly romanced by onetime TWS am issue cover-bro Neal Mims.

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Austyn Gillette: Footloose, fancy free and sporting a newly gilded Ryan Gosling look, Austyn Gillette is jumping hubba ledges and capturing X-Game audiences’ hearts this summer apparently without the nettlesome strings of board or shoe sponsorship to cramp his style. The cocksure young man who skated to Juicy J and affronted several internet commentors by Babe-Ruth pointing in his “Cosmic Vomit 2” part, as is the custom, will take the summer months to play the field before settling down with new sponsors and filling his store-room full of canned goods, gunpowder and treated burlap so as to survive the long winter ahead.

Bonnier Corp: While skating is a lifestyle for some, drug overdose repellent for others and the key to unlocking the halls of eternal fame via Guinness World Records for a chosen few, for certain others it has served merely as a stopping-off point en route to bigger and better things, such as Hollywood acting careers or rap music moguldom. Count amongst the latter group now-former Transworld stewards Bonnier Corp., who ceremoniously announced last week that the firm had struck an arrangement to dump its action sporting titles in favor of no fewer than nine motorcycling magazines that will help fulfill Bonnier’s long-held thirst for “revenue growth and sustained profitability.” To the newly reborn Bonnier Motorcycling Group and its affiliated Boss Baggers, it has been fabulous doing business with you.

Forrest Edwards: Like the bad kid kicked out of school, Forrest Edwards is the creation of an industry that generally now seems not to know what to do with him, and for the time being has left him to his own devices, including but not limited to smoking, curse words and general antisocial attitudes. Quartersnacks and Chief Keef put him/his worldview in better perspective than any of his post-OIAM spots have so far and the vulgar display of tech-gnar power here comes off like a double-dare to any would-be Jamie Thomases looking to try a ’10s version of the Chris Cole career reboot. Is there a photo out there of the double-rail ollie?

Free Agency: Like nosesliding a handrail without a nollie or a kickflip attached, simply hopping to another company doesn’t cut it in 2013 when top-bench talent is breaking out for parts unknown with their best bros along for the ride. Though Deluxe is rumored to be one possible aviary for some of these newly free birds, other established manufacturers are on their heels and weighing responses. One rumored strategy has several top companies chipping in to buy the back covers of the Skateboard Mag, Thrasher and Transworld to run an all-text ad listing the names of heavy hitters under a banner that reads “five of these ten pros will be staying with their current sponsors rather than start a new company.”

Boil the Ocean Is Out Here Asking The Tough Questions About The Transworld Vid Dudes

July 9, 2011

When is a Transworld video not another Transworld video? Why is a raven like a writing desk? Who framed Radric Davis? Should censored Waka Flocka songs be allowed in skateboard videos? Or allowed whatsoever? If this blog website had snappy answers to any of the above it would be a more worthwhile endeavor for all, but like the increasingly malleable nature of the annual TWS video-offering itself, the only true answer may lie in an enigmatic vortex.

Does Mike Anderson embody the Transworld vid in 2011? Multi-platform media company Bonnier Corp may like to think so. Fashionably bearded and blessed by forefathers like the Gonz as well as this-gen figureheads such as Van Wastell, Mike Anderson is doing the right tricks and with panache. His switch 360 flip has meat on the bones and he can face down speed wobbles on hills and waterslides but what got me going more so than footage I’ve seen of this dude in the past is the almost disdainful nonchalance upon doing whatever trick. Thinking here ride-aways from the kickflip 50-50 stall and the frontside flip 50-50 on that humper-doodle. And maybe also the gap to switch backside 50-50, one of the better tricks in the whole video. To zero out the equation we can nod to the quiet gnarliness of the switch frontside 50-50 on the skinny bar, one of those I didn’t really notice the first couple times through.

Almost 30 videotapes/DVDs/mp4 files into the Transworld dynasty the makers tend to dig themselves into stylistic ruts but at this point they’ve got enough well-worn components to flex here and there. Witness the return of the intro montage for this one, with Toy bros trading shots at the same spot, some Leo Romero and a sorta puzzling-looking trick in a line by Josh Kalis. Judicious slow-mo applied to Dylan Rieder’s latest bench-clearing impossible that is as mind-bending as any of his other recent ones. Theotis Beasley and Nestor Judkins make their turns as rookie professionals and in the interest of a Beasley-esque focus on the positive it’s worth noting the thing of beauty that is the handrail kickflip backside tailslide in his part rather than moaning further regarding the uncalled-for censorship of an innocent Waka Flocka.

Was stoked to see Shane O’Neill’s ender-tribute to the Muska’s legendary kinker grind, many a summer Transworld vid ago, but to capture the hazed-out hands-in-the-air spirit of the Muska you really have to skip ahead to Wes Kremer’s fairly brilliant showing here, one of those examples of a dude who can put together a pretty complete skate video part without seeming to sweat it all that much. Shreds transition (pop-shove it noseslide), knows retro (kickflip tailgrab should have been in the section), gets gnarly (kink rail backside 50-50), can slow-float moves like the frontside shove-it over the bench, like how Kareem Campbell used to. By the time he wraps up the hydrant ollie line it’s consistent carnage until the end and if this early-90s get-live hip-hop closing part song thing becomes a trend, at least Wes Kremer is getting in on it while it’s still cresting.

Previously the late-model TWS vids have been compared to recent entries in the AC/DC catalog, with some comfort factor in knowing what you’re going to get, but this year I got to recalling that cliche about Chinese buffets and how you get stuffed only to be hungry again a few hours later — and how I’d be hard pressed to remember the last time “Hallelujiah” occupied the DVD tray, Tyler Bledsoe backside tailslides and all. Most new TWS vids at least initially seem to improve on the previous one but maybe in the era of daily webclips and internet-only parts the full-length production is bound to have a shorter shelf life especially if it’s a once-yearly affair? With the producers this time around seeming to make more of the fact that each summer’s TWS vid is filmed in “only one year” will they eventually shift the calendar to film for 18 months, or two years, to fully mobilize the hype machine for maximum sales powers? Would the Muska stand for his hardcore lyrics and/or lifestyle to be censored in a DVD? Didn’t say any of these questions would be answered, btw.

Doin’ the Mud Foot

August 9, 2009

goofy_skateboarding
ABD by Bob Burnquist BTW

In the past BTO has been accused by certain haters and pharisees of favoring lefties, so in a way it’s something that I’m even giving the new goof-heavy TWS vid the time of day. But just as summer wouldn’t be summer without a slick Bonnier Corp. production, summer on the internet wouldn’t be quite as sweet without an undercooked examination said DVD, and hey, it’s another year of free Transworld I guess. I got birdcages to line out here, people.

The danger with evolving into an institution, at least as far as the wonderful world of skateboard videos goes, is the risk of devolving into formula, and TWS definitely has one, with variances depending on who’s behind the lens in any given year. So it’s worth noting what “RFF” does in terms of coloring outside the lines laid down by Evans*, Hunt, et al–mostly a slim 35-minute runtime that again dispenses with the voiceovers (best move TWS vids have made in the last six years, besides filming Richard Angelides) and most of the bum footage. This time around the Holland/Ray duo leave the dusty 70’s roadhouse rock in favor of a color-splashed perpetual motion machine similar to the one that powered Nike’s “Debacle” vid, but with a little more of a retro 80’s feel. One personal highlight was the intro’s opening synth line, which had me thinking for a hot second that “RFF” would dare to be stupid, though these hopes were soon dashed like so many Weird Al Grammy dreams.

The skating I was more mixed on. Kellen James is definitely sipping on that I-can-fuck-with-Koston juice, and who knows, maybe he can these days. There’s credit to be given to dudes who see the classical appeal in switch k-grinding handrails and his nollie bigspin backside tailslide is mean; also liked how he got all Kyle Leeper on those pavilion blocks and the round-the-way switch noseblunt. Nice part with the perfect first-section song, and while there’s only so many frontside shoves out of backside lipslides that the world needs, the world is Kellen James’ oyster right now as far as skateboard tricks go, which seems like a lot of fun.

Meanwhile, I forgot to mention before how I was a fan of Joey Brezinski’s 180 switch manual-body varial line.

Fun historical analogues in the montage, not limited to Slash’s Bartman tee–Dan Peterka comes out of retirement for a mondo kink boardslide and Theotis Beasley touches down on a backside double heelflip, and while I’m sure somebody somewhere has done one since the heady days of “Big Pants Small Wheels,” I’ll be durned if I’ve seen one personally. At a certain point though I start thinking that this is an album that would’ve made a better EP, and that point is Corey Duffel, who to me always looks like he’s posing for an Alternative Press pull-out poster; his brand of punk rawk has a kind of calculatedness that’s summed up really well in the credits-footage bluntslide, where he knocks some loosened knobs off a ledge and scatters them in front of the camera, just so. We’ll note for the record the progressive aspects of this section (sports jerseys, hugging Cameron Boutte), give props to the backside tailslide, note that adding nosegrabs generally does not make a trick compelling, and move along.

Recently unretired Matt Beach is quite different, in a few different ways. I don’t know what his ass is shaped like for instance, and I feel a bit bad that this part didn’t much move me… even in his Firm heyday I wasn’t a terribly big fan of the Beach, but I am glad he’s back, because it’s another notch in the altruistic column for Nike Inc. and I think skateboarding right now needs more people with his type of mindset in general. Good tricks were the switch tailslide switch kickflip, the ice powerslide and that frontside blunt pop to fakie, and it’s cool that this dude can come out of the wilderness and bust Jimmy Carlin ledge tricks if he wants to. Nice but lengthy song too, although the last trick is worth the wait and one for the books, whatever those are and wherever they’re kept.

*Slow-mo headstand kid was a definite shout-out