Posts Tagged ‘By the Sword’

Mike Vallely’s One-Minute X-Games Part in the Blue Helmet Is Not the Video Part Your Summer Asked For but the One It Deserves

June 27, 2015

In his tactical 1970s business fable ‘The Lorax,’ Dr. Seuss venerated capitalism’s transformative power via a versatile garment dubbed the ‘thneed,’ a rangy soft thing wearable as a sock, a hat or an overlarge large glove, but also capable of covering bicycle seats, draping windowspaces and carpeting floors. Despite the efforts of various stash-pocket crafting footwear concerns and Foundation’s legendary cinch-shirt, the skateboarding industry has yet to hit upon its thneed. However, when pondering the thneed’s potential further function as grandiose metaphor, New Jersey strongman Mike Vallely has it ‘sewn up’ when it comes to the pro boarding career as a multipronged stepping stool or crowbar toward further pathways and trades, some better explored than others.

Lo, and consider: Mike Vallely alternately over the past 30 years has functioned as the hot-shoe am; deck-shape innovator; Steve Rocco cohort and nemesis in turns; launcher of at least six different board companies; slam poet; pro wrestler; pro hockey player; three-time rider for George Powell; vegan advocate; maniacal tourer; ‘Beef’-style DVD star and vicarious defender of skate honour; Black Flag manager; Black Flag singer; titular performer in Mike V and the Rats; founding father of Revolution Mother; supporting actor to Paul Blart; podcaster; and more recently, streetstyle helmet-endorser.

No longer shall Mike Vallely bear ‘contest-contending pro’ upon his CV, however, declaring the other day that his entry into this year’s X-Games ‘Real Street’ video contest “is definitely the last competition of any kind that I participate in.” Destiny may or may not have other plans in store for the windy and sometimes foggy path it so far has set for Mike Vallely, but for the time being it is hugely fortunate for the planetary public that such a competitive swan song doubles as the most singularly ‘summertime’ video part yet concocted this year – reflecting Mike Vallely’s many and sundry and sometimes peculiar skate-biz travels this section sticks out like a sore vestigial tail from those of his rivals, the oldest of whom runs 13 years his junior and none of whom wear a helmet or have used their physical fists to free the Muska from overbearing security agents.

Bursting with solar wattage, our-street-could-be-your-spot accessibility and curatorially mismatched sneakers, the ‘Real Street’ video makes a big nod back to Mike Vallely’s seismic ’Public Domain’ section using the type of era-specific construction that similarly made Etnies’ World park ‘Skate and Create’ entry one of the best things to come out of that TWS project. It’s been a minute since Mike Vallely put out a more straight-up video part that didn’t also include voiceovers and touring toil footage, which is too bad – trimmed of gravity and seriousness all the street plants and gonzo schrapling make some handrailing and wallie-concerned video parts recorded by comer-uppers half his age look grim and calculated by comparison.

Would a ‘Real Street’ contest win cement Street Plant Skateboards as the last stop on Mike Vallely’s deck-manufacturer endorsement dancecard and help produce a longer part like this? Why has Airwalk been left out of the hazy corporate seance that has attempted to revive nearly all other defunct or culturally comatose skate companies? Has Baby learned anything from his breakup with Lil Wayne that will make him handle things differently with Thugger? Will Mike Vallely be proven right on helmets and thus force future historians to re-evaluate Ryan Sheckler’s tweenage street footage?

Mike V Takes The Biggest Risk Of His Career By Launching A Company With A Three-Word Name

July 13, 2010

Mike Vallely is nothing if not a man of law. You support him, he supports you. You show up at one of his one-man middle America prefab skatepark demos, you get to see at least one brawny mute grab. You drunkenly wrest a hockey pole from the fingers of his daughter, and you may endure a televised pummeling that could ultimately cost Mike Vallely a coveted hockey blogging gig but not the dignity of his family.

So it is then that Mike V, as he is known, once again cashes in his deck sponsorship chips to go it alone again with the third (fourth? [shit, fifth?]) hardgoods concern, after several years of diligent brand building under the Element/Billabong parasol. He extends his latest business venture into risky territory though by choosing not a mononymous nym like “Transit” or “Vallely” or even “TV” but instead taking a gamble with the powerful yet weighty name brand “By The Sword.”

It makes sense because the tri-nommed brand hints at the powerful violence with which Vallely has long been associated. Yet also it suggests he is coming to terms with his own mortality, perhaps after shearing his locks, similar to the biblical story of Samson or Britney Spears. Vallely represents a figure of controversies and contradictions, but he remains emboldened by his do-it-yourself approach, signaled with his hiring of Jason Filipow to do the artwork for the skateboards.

But even bearing a personal brand as established and cultivated as Vallely’s, it’s hard to overstate the danger of employing more than one word in the name of your company. The ditches are littered with the delaminated corpses of those who tried and failed: Sixty-Forty, City Stars, Tree Fort, Channel One, Gordon & Smith, Santa Monica Airlines. Zoo York and Alien Workshop got bought. Birdhouse Projects moved to the singular burbs, Powell dropped the Peralta and World Industries has all but collapsed under its own weight. Even the venerable Black Label was flirting with the singular “Label” for a while, when the subprime mortgage crisis was peaking.

Can Vallely buck the trend? This is a question that must be and will be answered with time and the developing battle for market share he faces against JR’s Rand Paul-influenced venture, which has the benefit of a one-word name and a music career that may not be as long-lived as Vallely’s, but has certainly captured more blog attention, a priceless commodity in the 24-hour blog buzz cycle. He also is challenging this site in the realm of search engine optimization, a tall order against mounted men bearing halberds.