Posts Tagged ‘Company Flow’

Greg Lutzka Wins The Dew Tour That Is This Earthly Life

January 13, 2009


One Toyota to rule them all

Like many others, my imagination was captivated this week with the revelation that frontside-favoring Milwaukeean Greg Lutzka completed an agreement with Toyota to produce a line of white cars with a drawing on the side. While it may have made more sense for Toyota to go with, say, valley boy Mikey Taylor for this honor given his fondness for street racing and, one can only assume, Tokyo drifting as well, you have to commend Lutzka for his business savvy and sheer ballsiness, managing to convince a global car company to adorn the side of a hatch-back with a funny-looking moustache dude pulling his pud.

(Notice to Madison Avenue: This is exactly the type of low-brow, bottom-of-the-barrel approach that I keep trying to tell you resonates with kids today. And this is why those kids are tomorrow’s today’s Toyota buyers.)

Wikipedia (where someone, possibly on the Lutzka payroll, keeps rather close tabs on his trophy-packed contest schedule), tells us that the Matrix is Toyota’s Heathcliff to the Garfield that is the Pontiac Vibe. It has received mixed reviews for safety, much like Greg Lutzka’s trick selection. Yet it also received solid marks for reliability, much like Greg Lutzka’s trick selection. Again, I refer you to the exhaustive Lutzkapedia contest compendium.

Now a lot of people poke fun at Greg Lutzka, or as he’s increasingly known, the Greg Lutzka. There was that embarrassing month-long stint on Krooked, a partnership rumored to have come apart following the revelation that the GL adorned his bedroom walls with his own likeness in the form of Illennium ads or what have you. And one of my great regrets of last year was that I never devoted one of these none-too-precious postings to the kind of amazing Globe section, themed as it was with French techno music and some really sweet “Krazy Kings”-esque special effects.

But the Greg Lutzka’s earnest Midwestern cluelessness is deeply endearing, and puts his finger-snappin’, hat-wearin’, frontside flippin’ spinnin’ in the sort of perspective that you can’t get when he strolls the club in a leather jacket. Why, just a few years ago the kid needed a sit-down* to learn the proper way to wipe and discard the wasteful, shameful, hateful “tissue glove” method.

Now look at him. His name sparkles proudly on the side of a Toyota hatch-back. He knows Lil Jon and Ryan Sheckler. He sells his own hat made from the skin of synthetic frogs, developed in a secret laboratory owned by Oakley glasses. Australian footwear concern Globe recently approached him to design a shoe, which does closely resemble the Muska’s vaunted Sky-Top, but this is hardly a mark against the Greg Lutzka. As we all know it is nigh impossible to fade the Muska, and one can only hope to follow his lead. Which the GL wisely has done in this instance. So don’t try and tell me the kid hasn’t made it.

*from a Big Brother writer, no less