Posts Tagged ‘Consolidated’

That’s a Three!

December 14, 2016

guyko

“I’m a gamesman, you know?” said Eric Koston, introducing his and Guy Mariano’s new skateboard company last week via a Thrasher website interview. “I just love to game.” Webster’s dictionary defines gamesman as one who practices gamesmanship, that is, ‘the art or practice of winning games by questionable expedients without actually violating the rules.’ Has 2016 been the year of the gamesman? It’s a question more safely handled by mystical baked goods and psychic rodents, but like all great ponderables, it can be annoyingly answered with another question. What ‘rules’ govern the skate biz? Don’t shit where you eat? No snitching? Render unto Dyrdek what is Dyrdek’s?

To many, the skate industry is a wily mink, lovely to behold and yet lucrative to trap, skin and sew into a coat for attending carpeted movie premieres and smoke-smuggered steakhouses. Between the expanding galaxy of digital media platforms, a professional roster that expands at the bottom via freshly anointed hot shoes and at the top via veterans dusted off for a few more go-rounds, and a general force of entropy at work among skate companies, Guy Mariano and Eric Koston may believe there to be more than one way to skin this proverbial mink mentioned in the proverb at the beginning of this paragraph. To wit, it’s not even that much of a thing what the company is called:

Guy: Just Numbers.
Eric: Edition. You’ll see as the brand rolls out, but it is Numbers Edition.

The Numbers debut video similarly pursues a deconstruction of the skate video as we knows it today. Mainly from a bystander’s point of view, it takes in everything from bails to chitchats about freeway driving conditions to Miles Silvas’ impeccable fits and switch kickflips, generally from a detached distance. Timeworn trappings such as lighting rigs, generators and fisheye lenses make no appearances, leaving our Sun and streetlights to provide a sometimes dim view on the happenings as drone-y, piano-y music softly builds a sense of dread, despite indications that Guy Mariano’s ‘Tactical Manual’ ledge fixation may be cooling. You may begin to wonder: What is about to happen to these folks? Will Consolidated’s nightmarish OD clown suddenly accost the teamriders? Will a plane crash in the background, or will a monstrous creature from beyond lumber into the frame and a ‘Cloverfield’-stye found footage escapade ensue?

With a new clip for the de rigueur Numbers/Nike collabo sneaker set, has the long Antonio Durao footage drought finally come to an end? What do all those double-digit numbers at the bottom of the Numbers ad refer to anyways? Is ambient techno the natural next step after Palace and Bronze had skaters worldwide turning up to house music? Could Rick Howard and Mike Carroll conjure the ghost of World past and recruit Greg Carroll to head up a new skateboard company called ‘Letters’ with graphics designed to poke fun at the Numbers slash/box logo, gradient color graphic themes and the personalities of each teamrider?

Thug Motivation

February 28, 2010


Let’s get it

The latest in a grand tradition of blurring the line between pro and regular old bro, the imperatively titled “Yougottagetthat!” may be best represented by its “Bob & Bobby” section, which finds a slimmer-than-usual-looking Worrest switch backside noseblunting alongside the husky section shopper yet very agile switch b/s kickflipper Bob Reynolds, while Bun-B describes various ways of hiding drugs in your car before you sell them off. It’s not a terrifically serious video (though there will probably be some hurt feelings in the Blackbox camp as the credits roll and Jamie Thomas is mysteriously left off certain thank-you lists), but the stacking of some good shop-vid level tricks alongside the work of paid professionals such as Dan Murphy and Mike Peterson suggests a good-faith effort to document the vital and vigorous North Carolinian scene, fueled as it is by canned beer and Cam’ron. You can tell they’re easygoing because so many Nike shoes and Consolidated boards are peacefully coexisting.

Opening act and heir to the Colt Cannon throne of alliterating proto-names Conor Champion straddles this line, positioned as he is for breakout hot-shoe status thanks to a can-do attitude and close working relationship with frontside crooked grinds, both regulars and switch. This dude gets off some crazy moves, including a buried switch feeble grind on a handrail, makes DC shoes look good and has this one line that ends with a b/s smith grind down a modest rail and is sorta reminiscent of a mid-90s LA playground romp. The SPOT website suggests that he’s currently trying his luck with the flow vortex that is the Crailtap camp, so hopefully he’s put a moratorium on attaining recognized status over there before moving on to other pastures, since it would be a shame to see this dude’s tricks slip too far into obscurity.

Mike Peterson and Kyle Berard, two blue-collar bowl types who I don’t follow too closely, both have nice sections and Berard (think it’s Berard) gets hairy on the coping with a switch hurricane grind that is kind of a “wow” move, since it follows right after a regular one. Young Alien Gilbert Crockett does his thing with the swooping launches and cat-footed landings, noseblunting this tall ledge and catching a lofty frontside shove-it. Brett Abramsky, co-director with Reynolds, casts a big 360 flip into a smoothly paved hill at what looks like a scarily fun speed, and kind of resembles Cliche’s Javier Mendizabal.

Past-and-perhaps-present NC transplant Dan Murphy anchors, advertising up front his switch to the magic F and unloading a lot of his Mystery deck footage in the process. Solid is the word that most often comes to mind with regards to this dude’s footage but he’ll occasionally throw in an eyebrow-raiser like the long switch frontside blunt in this section, or the textbook-edition nollie backside flip down some blocks that serve to remind he may not be the knuckle-dragging gap jumper his college keg-party background suggests to some of us. Although it was nice to see that mega-rail jump pop up here as well as in that internet clip a few months back. One thing about Dan Murphy is that he seems to work hard for his tricks and it’s nice to see a dude on the Nike payroll willing to suit up in gloves, a hat and hooded sweatshirt for the purposes of rounding out a section in his friends’ vid.

The Skateboard Mag put up a remix edition of this part the other day but it doesn’t quite measure up to the original, which boasts one of three good songs off the Clipse album — you can and should consider buying this DVD off the fellows who made it as it features talented dudes taking themselves none too seriously and two (count em) songs with Cam’ron.