Posts Tagged ‘COs’

Ain’t No Goddamn Son of a Bitch

September 3, 2016

daan

Is there anything sadder than a paint-caked curb lashed down with skatestoppers? If you answered ‘the state of the skate biz in 2016’ you may award yourself 40 weblogging points and accept this Internet page’s personal thumbs-up. Fear and sorrow ride high in the saddle as the year grows bristly hairs upon its chin and makes layaway payments on an adjustable bed. DC Shoes, owned by decreasingly bankrupt surfboard concern Quiksilver, has parted ways with time-travel machine owner Rob Dyrdek. Famous cocaine salesman Rick Ross not only has become the latest tattoo parlour client to fly the Kayo coop, but he is suing his former Dirty Ghetto business partners to the tune of 80 large. The Selfish Skateboards web page has gone a year without updating.

If there are islands of stability to be charted amid these stormish seas of action sporting commerce, and are not already amongst the eternally sunlit empires of the swoosh and the triple-stripe, they lie somewhere near those ungently gentrifying environs of the Yay Area, emblazoned with eagles and explosively shitting pigeons. Anti-Hero’s devotion to the ATV discipline, affinity for picking SOTYs and uncanny ability to ride trending waves from trucker hats to windbreakers and custom totables not only has sold boatloads of boards and clothing items, it’s inspired a sister tribe of sock-making disciples and inspired fawning collabs from SoCal schoolyardsters Crailtap and the logo t-shirt millionaires at Supreme who, a dozen years back, may have furrowed their brows at the one eight’s scuffed shoes and beer-dampened sleeping bags sooner than toast them with a wizard staff.

How to wield such ultimate power? Amateur ankles and knees represent a money pit forever fillable with t-shirt and deck revenues. Anti-Hero admirably has steered clear of any power-drunk signing spree similar to those that vaulted Es shoes and Plan B to dizzying heights from which their teams could only wobble and/or slam, alternating hires of top-drawer properties such as Grant Taylor and Chris Pfanner with heartwarming acquisitions of aged criminals such as Jeff Grosso and Andy Roy. But the resident alien-steered eagle this year made its most bald-faced power move to date by not only scooping Dutch M-80 Daan Van Der Linden, whose 0-to-100 tear this year has slingshot him from a Euro-scene ‘Say My Name, Say My Name’ T-Eddy candidate to presumptive Skater of the Year nominee with a professional board. The debate isn’t so much whether the nod is deserved but what else he could possibly have done to justify the advanced timeline, which seems even to have surpassed Chris Joslin’s rapid flow-to-pro launch.

Blinkered victims of too many misspent hours mired in idle skateshop-counter arguments may also ask what it means that in 2016 Anti-Hero is the de-facto landing pad for a Van Der Linden. Whereas his mindbending pointer grind revert on that curvy over-vert thing in the Volcom vid and steady hand on the coping would hang in any Anti-Hero video, his handrail frontside feebles and noseslide nollie heelflips out suggest that 15 or even 10 years ago he’d more likely have been nabbed by Flip or Girl or Zero or Cliche as some late entrant capable of filling out a surprise intro for a yearslong video project.

As style battery Brian Anderson seems on the verge of signing up and unattached, button-up personas as seemingly distant from the beers-and-bowls universe as Walker Ryan ride the boards, is Anti-Hero in danger of flying too close to the proverbial sun? In retrospect was ‘Beauty and the Beast’ less a meeting of So-to-NorCal minds and more the passing of some cosmic baton? Between the Volcom parts, the Bru-Ray clips, the Thrasher cover and the wallride, is SOTY 2016 Daan Van Der Linden’s to lose? Did Rick Ross launch the most successful music career from a prison since Johnny Cash?

#Trendwatch 2015: Personal Responsibility

August 12, 2015

Drink-More-Water-5

What soul-eroding wreckage hath the tucked-in shirt craze of 2011 wrought? Plenty of yesteryear’s rascally character tropes increasingly are unapplicable in a brave land where oil-enriched royal dynasties shut down portions of their kingdoms to enable drone-powered filming romps and barely a month can pass without some Manhattan periodical fawning over skaters’ fashion sensibilities, amid assorted rumors of cats and dogs living together and stenchful glimpses of a new dinosaur age.

For alerts and rumours indicating the far reach of skateboarding’s current enamourment with grown manning look no further than Thrasher, that digital content barony built on crushed tall cans, DIY concrete projects and ill-considered body art, which presented this summer’s landmark ‘Stay Flared’ tour firstly as a lesson in proper diet and taking care of one’s self. Its poster child is Brandon Biebel, he of Redline binges and the pack-a-day Ja Rule voice:

Stay Flared saw an equally intense Biebel, though followers of his social media will know that this one is deadly serious about skateboarding, driven by healthy living and more pumped up than ever before. Most telling was his water consumption, specifically his ritual of “kicking a gallon” i.e. drinking at least a gallon of water every day.

“You want to join this club? You ready to kick a gallon?” he asked, incredulously.

The gallon club already involved several of the Stay Flared crew and Andrew Reynolds explained that back in LA they often send each other photos of crushed jugs throughout the day.

“These guys are drinking a gallon of water before 2 pm,” he said. “It’s pretty competitive. It’s, like, ‘Shit, I better start skating so I can finish my gallon!”

Reynolds’ involvement in the burgeoning and bubbly 2015 water affair is perhaps no great surprise given his years of sobriety recently augmented by ice-baths, fair-trade bananas, some sciatic foam roller and a substance known as ‘arnica gel’ (full list available in the Stay Flared Thrasher). But in an age where Fred Gall embraces domestic bliss and Andy Roy can hold down a $1000/month apartment in the most expensive city in America, it is fair to ponder a potential shift at hand.

With message-board vitriol poured steamily over do-nothing pros unable to film semi-regular Instagram clips that, in years past, would have been rewarded with Polo gear or studded belts for their devotion to various piling-out programmes, it is easy to attribute a more-responsible pro populace to the vagaries and ravages of age, mainly the fearsome potential of a day-job sentence lurking behind any final photo incentive cheque. Yet 90s babies also have proven themselves increasingly upstanding, between Austyn Gillette’s Habitat-endorsed high school ender, Mark Suciu’s BA pursuits and the Sabotage dudes methodically smoothing the Love Park ground and disposing of trash in the bargain, moves that recall the late-1990s citizenry of ledge-repainter Jeremy Wray.

Such are the lofty heights tested by this new wave of behavioral responsibility that Ride Channel of late has taken to truth-testing Slap Board rumors and garnering responses from the likes of Crailtap tour muncher Sam Smyth regarding alleged lynchpin teamrider permutations. Whether the Girl camp felt compelled to address potentially material and market-moving news in light of its recent investment injection remains needlessly speculated upon in the darknet.

Are more such fits of dependibility, sensible living and all-out rational action to come as various pros and industry andministrators test the fat tail of mortgage-debt exposure, and corporate structures absorb further xtreme properties? Do the recent spate of upstart board concerns require more self-starter fluid wrung from the industry’s collective pores, or instead offer a greased-up window that creakily enables hedonistic backsliding motions? Is Andy Roy next in line to host an HGTV show that harnesses his prison background for the purpose of frugally decorating tiny houses? Would the industry have found itself on a much different path had Rocco never repaid that one loan shark?