Deck-consuming purchasers this week shall don blindfolds, take up swords and ponder their own misbalanced scales of justice as Alien Workshop unveils ‘Bunker Down,’ the resuscitated Ohio conspiracy-and-equipment merchant’s first formal video offering since resurfacing toward the beginning of the year. In its way it is a precedent-setting case — whereas half-hearted stabs have been made toward rebooting once-lively board concerns such as ATM Click and Vision, and companies such as World Industries, Toy Machine and Plan B have staged comebacks after replacing much of the companies’ prior rosters, AWS’s amateur-powered reincarnation represents an attempt at a complete slate-wiping reset without first letting its name first marinate in some nostalgic yearslong purgatory, or a pivot toward bargain-bin products.
Sovereign Sect disciples reared on grainy images of rural blight and zoomed in shots of creepy crawlies have been heartened by now-daily photos and video clips on the Workshop’s Instagram portal that show Mike Hill much in command of the company’s signature visuals, ensconced in an abandoned nuclear research facility of some description, bought by Dyrdek. Absent hanging onto (M)other’s founding fathers, rebuilding the team from scratch was a smarter plan versus resetting with knowed pros or amateurs, lured from establishment sponsors and bearing their own baggage. Promising returns already are seen in Joey Guevara’s hilltop to alley marauding, Brandon Nguyen’s wall scaling and Frankie Spears’ handrail riffage, before Miguel Valle’s reliable lens, boring through lesser-chewed crust inside Detroit, upstate NY and other locales various. These dudes’ skating smacks of AWS to varying degrees, not far off the spectrum mapped by the company’s post-‘Mindfield’ additions, and time has validated many of the company’s prior pluckings of lil-known am talent, from Pappalardo and Wenning to Taylor and Johnson.
That grand and fickle arbitror, the marketplace, will judge whether this steamlined and refreshed Alien Workshop will remain a prowess player upon board walls and social media feeds for the years ahead, but its trajectory bears close observation — roughly 2200 miles to the southwest there have been ominous rumblings within the Crailtap camp, which already has seen three high profile departures and enough recent, billowy smoke around the prospective ship-jumpings of decades-deep Girl stalwarts such as Eric Koston and Guy Mariano so as to reasonably presume some type of fire. With the careers of other gen-one Crailtappers in their autumn season and the intentions of the Altamont cash-injectors toward lesser-loved hardgoods operations unknowed, it seems fair to ponder the future of another upstart turned industry pillar whose influence has receded like so many 90s-pro hairlines.
Is a wholesale reboot of Girl doable or desirable when vested owners such as Mike Carroll and Rick Howard are still capable of justifying their pro model products and Cory Kennedy, among Girl’s latest-annointed pros, appears in the SOTY mix? If Girl’s flow program were mined for such a baseline reset would Antonio Durao’s thundersome switch 360 flips provide air cover for any and all other newcomers? Was Plan B’s ‘Tru, B,’ bereft of all legacy professionals save the unsinkable Pat Duffy, actually a ‘Bunker Down’-style reset in all but name? Should the Alien Workshop have held the bagpipe hymn in reserve for their comeback release, or will the opening chords of BIG’s ‘You’re Nobody’ replace those of ‘Little Ethnic Song’?