Posts Tagged ‘efforts’

Supra Has Stevie Williams Riding The Bench

July 29, 2012

Incendiary click-bait topic title aside, not a great deal to see here other than a much fantastic photo of Stevie Williams in this ad for his Supra signature model footwear. Enjoy that this photo doesn’t clonk you over the head with a big fisheye angle showing how high the bench is, kinda like Stevie Williams’ strictly basics attire here, the whole idea seems to be take it or leave it. A dude cracking an awesome trick as he goes down the sidewalk, on his way to wherever. The Hollywood squares sidewalk kind of threw me at first but this is a worthwhile entry in this internet site’s long-running love affair with the switch frontside noseslide and from a veteran practitioner. There are plenty pro-types whose off-board months and years carry the whiff of wasted time but Stevie Williams always has seemed to be genuinely operating in the background, to whatever end, and really looking forward to his section in this long-discussed DGK video.

How Many Months Do Yall Give Nick Trapasso’s Company With The Misspelled Name?

February 21, 2012

Probably it’s yet another sign that I’m getting older and higher strung and less cool with kids on the proverbial lawn that I look at the newly launched Life Extention Skateboard Group LLC and wonder not so much at its lifespan as much as the fact that it came together in the first place — when bros ten years older than I no doubt mumbled and grumbled the same thing about a decade back, around the unsteady unveiling of Baker. Say what you will about the various and sundry looks pursued by Jim Greco in the years since, but the Baker Bootleg boys bottled and guzzled the lightning of a very particular aesthetic that proved a lot longer-lived than even I would’ve thought, and I was a fan, although it seems like their vices/demons have plumbed greater depths than than this foglit new guard.

I’m not sure what they got together for the trade show, but they did approve a canned quote for a press release last month:
“The Life Extention Skateboard Group looks forward to working together with Blitz, to create an essential skateboard brand. Extend it,” said Trapasso.

As a card-carrying fan of the recently rejailed Lennie Kirk and respecter of risk-taking, I am compelled to acknowledge sheer balls, and the life-extenters look to be packing church bells — spearheaded by one of the industry’s spaciest cadets, sporting a misspelled name*, co-signed by malcontent recluse J Strickland, formed in the middle of an economic slow patch that’s steadily separating the old and infirm from the pack. Not that I’d begrudge the existence of a Tom Cruise-inspired company backed by some of the finer fuckups to fumble a tattoo gun in recent years, with the laid-back gumption to make good on the vow to deal decks out of their garage. If anything more of these kinds of shots oughtta be taken, even if the target’s invisible through a cloud of smoke and barrier of beer cans, to balance out the Business Plans For Dummies 2nd Edition strategizing and and paint-by-number logo decks pumped out each season. And what if they do blow it? Those early Big Brothers command classic status, and it was all those dudes could do to get issues out every couple months back then.

*I don’t believe that shit that they did it on purpose