Posts Tagged ‘endorsement contracts’

Sparks Plus

April 21, 2019

Provocative graphics in the post-shock age are hard to come by, when Natas Kaupas’ salute to the Beast is sold as a nostalgic hoodie item and wistful treatises are penned on black-bagged World decks of yore — to say nothing of all the grisly deaths, esoteric pr0n and freely performed varial flips lurking mere keystrokes away in HD video whilst riding the bus, or in the comfort of one’s own barn. Truly, as Pharrell Williams stated on Jayne Mansfield’s major-label debut mixtape, “nothing is shocking bro.”

To be sure, board graphics continue to test the gross-out bar and do their best to nose-thumb in civilised society’s general direction; French subcultural chroniclist Seb Carayol compiled for Vice a memorable graphic rundown that included one recent board with multiple Disney Co. trademarks involved in a very sophisticated, adult and exceedingly complex scene. FA’s ‘coke dad’ was pretty gnarly. Grasping and rattling the deck-glimpser on a deeper level generally remains a harder trick, though, partly because the mutual rejection once relished between skateboarders and the rest of the world grows muddled by municipally sanctioned corrals, high-dollar endorsement arrangements and the recent adulting trend that increasingly is believed to extend career expectancy by an average of 2.5 video parts.

Rust-belt psych merchants Quasi Designs managed a rare one this week, blurting an ugly, all-caps assessment of the US youth condition, situated below two bits of Americana. On the provocation spectrum it lands somewhere around Jim Thiebaud’s ‘hanging klansman’ and Guy Mariano’s ‘accidental gun death,’ jolting the spirit, versus jabbing the uvula or leeringly stroking the libido. Whereas artistic critiques are better left to pedigreed knowers, this graphic may have been equally memorable as a sort of nihilistic cipher, with no real clue as to the maker’s feelings on the subject. But Quasi makes clear they plan to donate 50% of profits toward March For Our Lives, which funds gun violence research and seeks stricter firearm laws.

Is the mark of a truly provocative board graphic making parents sit up straighter and wrinkle their noses, versus rolling their eyes or wearily raising their brows? As company owners and graphic designers age into those perilously overlapping Venn circles of marriage, mortgage and children, does their ability and willingness to stab at societal norms wilt? Are basic logo’d board series such as Plan B’s actually super risky and challenging via courting indifference or outright contempt among would-be deck buyers, thereby putting the company itself in fiscal peril due to an unwavering commitment to its artistic vision of stylized logos?

Braydon Szafranski’s Personal Relationship With His Shoes Finally Catches Up To His Relationship With Women

February 6, 2012

Hubba interview, 2009:
You’ve got some guidelines when it comes to slayin’ babes. Can you lace the public with some of your game?
It’s not necessarily that you can’t blaze the same girl three times. I’m just so obsessed with skateboarding and I like to do whatever I want at any time. If you end up blazing a girl a few times you’re gonna end up catching feelings and it becomes a lot harder to look at somebody and not give a fuck. I feel like I’m such a kid still and I’ve got lots of traveling and things I need to do. I’m not ready to get tied down. I’m not saying there’s anything wrong with having a girlfriend, but I see some homeys dealing with arguments and drama while they’re on the road cause their girl is pissed they’re out of town all the time. At this point in my life I need to be skateboarding, traveling, hanging with the homeys and partying. I don’t see how I could have feelings for or take care of somebody else when I can hardly take care of myself.

ESPN interview, 2012:
What happened with Emerica?
It was one of those things where we both went our separate ways. They had to make room for new kids and I was off on my own path and I felt like after 11 years it was time for a change and to see something new. The whole thing is that we’re still really close. That’s still my family. I still go on trips with Miner and everybody else. They have my back, I have theirs for life. We both had different views on different things and I needed to go see what was out there besides one thing for the rest of my life.

Do you have a new home already?
No, I don’t have one right now. At the moment I’m enjoying life. Right now I’m wearing a pair of Converse, yesterday was a pair of Vans and the day before that was some Supras. I actually get to wear everything I ever wanted to wear, all those shoes I’ve been staring at for years and thinking, ‘yeah, that’d be awesome to get a trick in.’