The life of the free agent can be fast-moving and merciless, where emotions must be shedded and checked at the door, skin lathered with moisturizing thickening agents, and at least one eye trained upon the proverbial ‘prize.’ It is an eat-what-you-kill enterprise, where a bro may at the end of the day find his own self upon the proverbial ‘menu.’ For the end of these rainbows could hold a decade long, one-third-of-a-billion payday; or it could be only series of highly tax-bracketed mirages, where one can be briefly romanced by a giant or a metropolitan or both before being tossed aside like so many mouldering tangerines, cast back into one of 10,000 boreal lakes for a paltry $200M.
Within the skate industry’s comparatively blue-collar dimension, where tee shirt-protected pros must be able to balance on the toes of their weaker foot whilst going backward down a handrail for pennies on the dollar of a major-league contract agreement, patience sometime rewards the field-player. Witness yung Dylan Jaeb, that ‘Forecast’-era Mike Mo doppelgänger who appeared born incarnate of the Poods park and sublimely switch 360 flipped in Thrasher’s recent ‘Am Scramble,’ play the field for around 18 months before placing his footage with Primitive in time for its ‘DEFINE’ production and moving various Dragonball and Megadeth merchandise. Downtown Chicago pop monster Nick Matthews bounced between flow arrangements for years until in recent months bashing through to the cover of Thrasher and the new Anti-Hero vid.
In years past, barrel-chested surf dad Lucas Puig kept message boarders guessing for nearly a year after Dwindle tugged loose Cliche’s plug, before jilting the short-lived Numbers imprint and other unfortunates and linking with the stripes-allied Palace group. Sometimes it’s millennium ducats and other times, the dividends are paid in career longevity and general goodwill drizzled generously over personal brands, with thumb-up, plumped bicep and flamey emojis flowing liberally when Chris Cole returned to Zero, Austyn Gillette to Habitat, Arto Saari to Flip.
The patience required to play ‘tha long game’ can be learned elbow-to-elbow with cardsharps in a seaside high-rollers’ den; it can be driven into the bone with the sub-zero intensity of a lifetime spent in Siberian gulag. It also can be acquired marching step by step up the side of a mountain-installed MegaRampTM, battling for building-sized tricks at 45 miles per hour. As of this writing, it has been a decade since Bob Burnquist twisted no-grab flip tricks the length of an Olympic swimmin’ hole and switch backside 360ed UP onto the MegaQP deck in his ‘Dreamland’ magnum opus vid, and during this time the vertical switchstance pioneer and MegaRampTM chancer has enjoyed a stable arrangement with international hardgoods provider Flip, while endorsing a steady diet of beverage products, apparel designs and footwear options. And yet Bob Burnquist’s helicopter, lowkey MVP on the enders and doer of several heli NBDs in a whirlsome cameo, has hovered in sponsorship no-man’s land.
Until now? The boldfaced collab factory Supreme this week on IG revealed that it apparently has put the helicopter on its team, generating hundreds of thousands of likes and comments including ‘wut.’ Aviation Youtubers who had days earlier spotted and filmed the vehicle’s takeoff tagged it as an AS350 / H125 model on an LA session with a homie from DHL in yellow and white livery. With the basic version retailing for around $2.9 million, a brand-appropriate markup to Bob Burnquist helicopter’s pro models issued by Supreme must be assumed to eventually command $48 billion on Grailed.
Is Bob Burnquist, still technically governed by the forces of gravity so far as we all know, in danger of being shown up by his helicopter appearing to land an exclusive aerospace endorsement deal with Supreme? Will the helicopter jump on the next filming trip, helping teamriders reach higher-altitude, unskated grass- and dirt-ride spots, while Bill Strobeck zooms out from the cockpit and into the ski landers? Now that winterized extremophile Shaun White is retired from Olympic competing, must the ‘Flying Tomato’ title shift to this becrimsoned ‘copter? Does Palace, which recently branded some cars, need to come with a plane or blimp next? With Nick Matthews hopefully now fully aboard with Anti-Hero, does Walker Ryan become the most criminal case of being overlooked by the industry, following his dumbfounding, self-released ‘Textures’ video?