Posts Tagged ‘Hollywood CA’

SCOTUS, FAWWEnt, And The Supreme Trials of Jason Dill

May 5, 2019

Jason Dill is in the news again, preparing to open a new, Hollywood-located retail outlet location for physically vending Fucking Awesome and Hockey gear to queue-friendly currencyholders, in an arid desert climate. Elsewhere, the FA squad girds for possible Olympic podium representation via Louie Lopez’s at-last confirmed jump from a Flip team that’s suddenly looking weirdly middle-aged, in skate years. And Jason Dill hisself, celebrated and dissected in a recent glossy magazine profile that presents a relatively domesticated chapter in a tumultuous and well-worn life, provided he’s not sweating beneath the galactically-sized expectations laid upon him by GQ:

He is a titan of influence in skateboarding. Every trick he’s done, every outfit he’s worn, and all of the crazy stories that make up the Jason Dill mythology are crucial entries in the skate canon. That influence began when he was just a kid in Huntington Beach, California, and extends soundly, unwaveringly into 2019. Dill’s style—his tricks, his attitude, his clothes, hell, his visage—is foundational to what skateboarding is today.

Were it an ‘Epicly Later’d’ or ‘Nine Club,’ the tension might be cut here with a wet belch or other affectation emanated bodily by Jason Dill. But this is a world of legal sawmills and customized financial derivatives, where each strategic step is more precarious than the last and could end in a volcano’s fiery maw. The pressure is tangible because it’s real: 3,000 miles to the east, the fate of Jason Dill’s holdings may rest inside the rich mahogany chambers of the highest court in tha land.

You see, it turns out that Fuct, the alternative t-shirt supplier known for spreading silkscreened exhortations such as ‘RAVERS SUCK’ during a certain portion of the early 1990s, for years has been lowkey locked in a legal tussle with Uncle Sam, who so far has refused to extend his sturdy cobblestone walls of federal intellectual property protections around the barony of Fuct. This has created any number of problems for the Fuct group managers and equityholders, specifically in the form of 100% cotton-wielding pirates focused on knocking off Fuct merchandise for their own illicit profits and pleasures. While carefully dancing around audibly pronunciating the company’s name, lettered lawmen for both Fuct and the US last month sparred over whether federal trademark protections shall be applied to a brand name that Justice Dept lawyers have determined to be scandalous and unworthy of protective legal shields afforded to more buttoned-down clothiers such as Ocean Pacific and Bugle Boy and Big Johnson. The government argues that, while having extended trademark protection to PG-13 brandings including ‘FUBAR’ and various ‘crap’ iterations, the f-bomb is a bridge too far; Fuct’s lawyers counter that they’re not trying to put up Fuct billboards and hardly anybody considers ‘fuck’ truly offensive these days anyways.

While Supreme Justices ponder these arguments, it is this shifty patch of regulatory sand upon which Jason Dill has staked Fucking Awesome’s fortunes. Though American IP defenders may strike a more confident pose around the more prime-time network friendly FA Worldwide Ent varietal, it is the Hulked-out, admittedly ‘dumbest,’ glaringly profane moniker to which Jason Dill and AVE hitched their uncertain sojourn from Dayton, OH what already seems like so many years ago, and which continues to sell $40 t-shirts and graphically decorated premium sweatpants. For Jason Dill, reared in the World camps of the 1990s, Fuct’s travails in the USA legal system is a path he ought to know well: Trademark missteps forced Kareem Campbell to abandon Menace and MNC before briefly stopping off at All City prior to City Stars. Bitch skateboards’ earlier, briefer run and vanishment may or may not have had much to do with trademark challenges, but these probably ensure that Sal Rocco Jr isn’t getting paid off the remarkably resilient Japanese knock-offs. And widespread bootlegging may help to explain why Girl was never able to fully capitalize off its VHS stereo-ready ‘SHT Sound’ innovations.

Is Jason Dill’s high-stakes devotion to a difficult-to-trademark brand name a keep-it-skate act of defiance, a subconscious act of self-sabotage, or some rich and creamy mixture of both? Might fat boxes of reseller-ready Supreme judicial robes help sway a critical SCOTUS majority in FA’s favor? Could an FA/Hockey/Supreme teamrider, well-trained by Fat Bill’s lens in steely stare-downs, make a wordless, slightly intimidating and ultimately victorious argument in defense of the FA intellectual property portfolio to skeptical justices?