“Country boy a tourist, say he looking for a brick,” Gucci Mane softly rasped in late 2017, spinning a crime tale of feast turned to famine on his ‘El Gato: The Human Glacier’ project. In between threatening to burn down rivals’ marijuana crops and sticking up for the Steve Harvey suit, Gucci counseled all would-be cocaine magnates on one of the several secrets to his own (past?) successes: keeping a side supply stashed to draw upon when your competitors’ plugs run dry, allowing Gucci Mane not only to continue peddling drugs in a thinly supplied market, but to charge a premium to boot. It is a story much like Aesop’s fable of the hardworking, pragmatic ant and the flamboyant, cocaine-addicted grasshopper, except in Gucci’s version the ant is an iced-out lion and it did not come out on Def Jux.
Today, as the global coronavirus pandemic reconfigures human and animal societies, it is again time to ponder Gucci Mane’s words. Indeed, time is all mankind has now, in an age of boredom and worried waiting. Instagram, the skateboarding industry’s outsourced hypnosis engine, sputters and coughs on limited fuel. Municipal and statewide lockdowns in the US and Europe have upended the long-running ‘Skateboarding Is Not A Crime’ conceit; with businesses and schools closed across continents and cities deserted, the question is now whether a spot can be skated, but should it? The athletic equipment manufacturers that are pro skateboarders’ most powerful employers have aligned with public health authorities and independent companies in a species-wide call to stay indoors and curb potential infection, inventing hashtag campaigns and video challenges to bide the time and sate the daily lust for ‘likes’ and follower maintenance.
Just like Gucci Mane’s secret bricks and pounds, the end result is pause pushed on the 24-7 content crush, a rain delay on the global, never-ending demo all had until recently taken for granted. COVID19-chancing renegade missions aside, today there exists a finite supply of footage that pros, ams, filmers, brand managers and TMs and bros now must determine how best to sprinkle and disperse as movement and sociable restrictions grow steadily more intense, and any endpoint uncertain. Just as sports TV channels dip into ‘classic matches’ and commentators regurgitate and eat their own punditry again and again, so do skateboarding’s content brokers and programming avengers have their own choices to make. With filming missions cancelled and even throwaway park clips now a limited commodity amid shelter-in-place orders, the wizened ants and ‘El Gatos’ who banked footage and resisted those tingly ‘for tha Gram’ urges shall be revealed; flakey, unhappy grasshoppers soon shall go wanting, forced to fall back on virus-themed #TBT variations and pontificating on road trips past, in between propping up their phone for off-the-couch flatground clips.
Has Thrashermagazine.com already implemented a wartime video-rationing programme designed to stretch its supply of releases to cover a widening coronavirus-driven gap in new productions? Will companies readying full-lengths increasingly carve them into single parts to dribble out over time, so as to command more homebound and content-starved eyeballs? Since it’s been about 3 months since his last one, does Mark Suciu already got a couple parts filmed and ready to go? If the COVID19 virus mutates and returns and forces further quarantines and social isolation, will the pressure on board companies, hardgoods distributors and independent contracting pros grow to such an extent that footage comes to be hoarded up and traded for exorbitant sums of toilet paper, pasta and ammunition? Should everybody just watch Justin Albert’s excellent ‘Flora’ vid over and over again?
A Swiftly Tilting Planet
November 19, 2017In the 1990s, when skateboarding grew old enough to cadge cigarettes and thrill to petty crime, power derived from personal networks. Such networks were built of blood and bodily tissue, pulsating to the sounds of East Coast rap tapes, testing slang proficiencies and stiff-arming those deemed not ‘with it’ enough to merit tribal admittance. Over time, as these fleshsome blobs ingested hard currency and heaved themselves into shapes resembling semi-functional business apparatuses, they drew the eye of larger, more heavily weaponed entities, and they fought one another for pride of place and insubstantial dollar figures. All the while, their squishy amoebic forms stiffened and sparked, hardening into circuits and coagulating around wifi hot spots.
It’s a story learned by many at a young age, laying down to sleep upon straw piles and inside comfortable caves with natural stalagmite transitions. But power these days is welded to influence, a sword toted only by a certain few — those who earn it through questing, and those bloodthirsty and wily enough to acquire it by force. And, it is always sharp.
Nowadays, ‘moments’ flit by more fleetingly than ever. In our current one, the largest and most fearsome blade of influence is wielded by the Ted Barrow-curated Instagram account ‘Feedback_TS.’ The outlet punches far above its 5,700-follower weight, drawing into its orbit street-skating GOATS who yearn to be down, style magnet pros fresh off this year’s front-running full-length, and countless droves of aspirant comer-uppers lured by those juicy twin carrots, momentary fame and internet validation.
@Feedback_TS is more than a despotic judge, jury and executioner baptized in ‘Trilogy’ and ‘Mouse’ trick selections with a firm grip on format and presentation. Ted Barrow is not a pro, notwithstanding a memorable part in 2005’s ‘Lurkers 2’ alongside Jason Dill and Charles Lamb. He doesn’t get money from the skate industry. Harsh judgement and unvarnished opinion sometimes are served up, but no meanness or bitterness. Similar to the largely self-directed Slap board thralls, to skatepark heroes and strivers and the occasional professional, it is told like it is. To an extent, @Feedback_TS embodies the info-age singularity that has turned the skate biz inside-out, as the internet provides the world’s double-set early grabbers a platform on par with annointed worthies such as switch backside co-practitioner Miles Silvas and loveable oldster Jeff Grosso. Here lie isolated meadows and abandoned box canyons for creatures such as Revive and New Jersey bodybuilding manual regulator Weckingball to mutate and thrive, independent of the well-worn cart tracks, gladhanding and favored bazaars of the established skateboard business. In this turbulent realm, retired blog proprietors function on the same level as Eric Koston.
Is the right analogue to @Feedback_TS that of a wizened older brother, or maybe more accurately that worldly, well-meaning but unapologetically subversive older neighbor who possibly smokes drugs and for sure operates beyond the bounds of the established family hierarchy? Between Ted Barrow and the resurgent Brian Wenning, have we entered a head-spinning and somewhat demoralizing era where switch backside smith grind shove-its rank as ‘old guy tricks’? Does the growing influence amassed by this instagram account raise concerns that it has become systemically important, with any deletion or protracted absence leaving impressionable kids adrift and guardrail-less, while parents, significant others and non-skating ass roommates wonder what happened to the deadpan voice dispensing trick terminology and occasional bursts of art history from behind the bathroom door whilst the fan is going?
Tags:comment sections, Eric Koston, Guiding Light, Instagram.com, Judge Scarecrow, kangaroo courts, La Squishy Amoeba, Lucien Clarke, Lurkers 2, My Friend Tetsuo, Palasonic, RBL Posse Quest Points, run-on sentences, Slap, stalagmites, switch backside smith grind shove-it, SwitchbackFeedback, systemically important instagram accounts, Ted Barrow, the blogging life, The Magic 8 Ball, the nature of ultimate power, tribal rites and stones, varnish, Weckingball
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