Posts Tagged ‘Ishod Wair’

Five Reasons Why Nike Snatched Defeat From The Jaws Of Victory On This Year’s KOTR

September 20, 2011

We believe sport is a lifestyle. It’s where we leverage that brand identity, that credibility. And it’s the biggest access point of all from a consumer standpoint. And you can see Allyson Felix, Kobe Bryant, referenced here in the visuals. These athletes are connected with the brand in every aspect of their life. We can supply that connection. We can also innovate in every single one of these dimensions. I’m happy to report it’s working. We saw every single one of our categories in fiscal year ’11 deliver growth. We have strong momentum across the category portfolio for fiscal year ’12. Trevor is going to spend a little bit more time going a little deeper about what goes on in our category offense in a few minutes.
–Charlie Denson, Nike brand president, fiscal fourth quarter earnings call, 6-30-11

Alas, Charlie Denson will be forced to stammer and cough his way through any analyst questions pertaining to the credibility of Nike’s King of the Road squad this Thursday when Nike Inc. delivers their next batch of quarterly results to shareholders. Vegas odds had the Koston/Oneill/Kennedy/Wair/Taylor fivesome as heavy favorites to handily lick the Vans/Dekline/Lakai teams, in a fancy van to boot. But as we learned last night, that wasn’t the way it went down. Below the blog website “Boil the ocean” looks at five reasons why.

1. Video game eyes
Video games taught a generation of children how to coordinate their hand motions with what’s happening on the screen in front of them, and the revolutionary PowerPad did the same for feet. Horribly for Nike’s points-gathering efforts it seems like the company refused to spring for a van large enough to fit a PowerPad, leaving Cory Kennedy to suffer a normal Xbox.

2. Social media domination
At some point along the way Eric Koston appointed himself KOTR11’s all-points shit talker, weighing in on rival teams’ struggles to produce usable footage or have a backpack that does not look like a van, or randomly putting folks on blast as he saw fit. Several of his online quips are collected here.

“Sounds like that pussy Dan Z hit the wall. KOTR ain’t for the weak.” -@erickoston
“@carmelcreeper all those pussies you’re rolling with sleep?? Fuck dat!” -@erickoston
“Why would you cover up this beauty with a shitty-ass dreamcatcher @jaredlucas” —@erickoston
“Boring as fuck” -@erickoston
“I’ll take all 3 of you guys in the octagon right now!!!” -@erickoston
“When I say “weak ass!”, you say “bitch!”….weak ass, bitch!!! ” —@erickoston
“@ham_n_cheese maybe if you got the fuck off instagram and shot a goddamn skate photo, your phone wouldn’t be dead” -@erickoston
“Awe that’s cute!! You guys have a van shaped just like the dakine backpacks you make” -@erickoston

3. Ghostly spirits
Whereas the other vans were assigned relatively benign starting points such as Seattle and El Paso, Nike began in Albuquerque, N.M., one of the most haunted cities in the U.S.A. The white paper “Haunted New Mexico: Ghosts of the Southwest” tells the legend of a hacienda that is haunted by spirits, and other bone-chilling stories. Is it possible, that Nike’s black van fell under the spell of a wayward phantasm, or they erroneously bought some haunted gas?

4. Internal group strife
All the pics of the Nike folks partying it up in the van are a classic cover for the stress of a group that is tearing itself apart in silence, or sometimes with sound. Shane Oneill quietly stepped off the merry-go-round as the competition heated up, despite (because of?) his team-manager egging him on to consume fast food and soda like his teammates Cory Kennedy and Grant Taylor. Tension was further ratcheted up by Phelps’ naming longtime Koston internet nemesis Leo Romero as Nike’s surprise guest, prompting a silent war fought with middle fingers and profane t-shirt designs.

5. Blaze of glory

Zip Zinger

April 13, 2010

On a hunt for a clip of Ishod Wair’s first place-winning runs from Phoenix Am over the weekend, ran across this TWS video that includes one of the nicer tricks seen recently in a contest or otherwise – a pretty ferocious f/s bigspin lipslide from 5Boro-backed Floridian CJ Dixon. Which raises the question as to whether we’ll see a push among pros to move this to bigger and sturdier rails, like Reynolds and Billy Marks did with the f/s flip lipslide a few years back. Either way there’s a sequence here in photo form and still on the hunt for the Wair run in case anybody can dig it up…

Debut of the Dazzler

September 10, 2009

marquisshades
“Yeah, whatever. I masturbate.”

Mystique is an amorphous, squishy thing, much like a color-changing cuttlefish or the nature of life itself. Yet if you can only attain it, the door stands open to early retirement, coasting on lifestyle ads and occasional blog photo appearances, minimal footage obligations if any and the giddy thrill of knowing that somewhere out there, an internet forum post is being crafted: “when is ___ gonna put out another part” translates to higher board sales than “does anybody know what’s up with ___ lately?” with both ranking above “anybody remember ___?” or the dreaded “___ denied parole again LOL”

Of course it is easier to establish said mystique if you’re some typa well-known 90s-bred style wizard (Iannucci, Stranger), a flagrant breaker of state or federal laws (Roy, Case) or generalized misfit weirdo (Martin, Alv). Far tougher if you’re some middling front-blunt-to-5-0er in black shoes w/white soles without bulimia or a nose tattoo.

Worse yet, you are a young flow-bro on the come-up in an age of instant judgment and sentencing via YouTube: message boards pore over the minutiae of park footage trick selection, SPoT profiles are tracked for sponsor switches and the Berrics transforms today’s pre-fab park hero into tomorrow’s factory-direct wunderkind. So basically by the time kids “go am”* they’re generally vets by the internet exposure benchmark.

Emerica’s Marquis Preston is one of these increasingly rare exceptions**, with a relatively small number of photos prior to this month’s Paul Rodriguez TSM appearance and paltry seconds’ worth of footage scattered across contest, demo and “Stay Gold” clips – the intro to his magazine interview directs people to this six-second clip as a starting point and it’s a slog from there, but indications are that some of the anticipation may be justified. Foot swag through the roof, as the fella says, there’s a few more tricks here on the off chance you haven’t seen all this shit already.

He gives a fairly good interview too:

So everybody had this funny idea to get porno mags from the liquor store. I got myself a mag and seen this hot-ass woman in it. She was seriously stuck in my head for hours. Like, I couldn’t even skate around without thinking about doing her or just being with her. So I decided to go rub one off in the van while everybody was skating. And it did the trick.

Jeff said you soiled one of Braydon’s mags?
Braydon had his own mag and I had mine. He seen my mag and he was like “oh, who got this one?” I was like “Oh shit.” I didn’t say it out loud but I already knew it was mine. I knew I fucking jacked off in it. I busted on her. I just wanted to wait for him to see for himself. So he was just looking through it and was like “What the fuck? No!” I was like “Hell yeah.”

*an actual expression I guess
**Ishod Wair may be nominated as another