Red Bull GmbH Made The New Transworld Video So American Media Inc. Didn’t Have To

Here he is, teeth beared on the cover of Men’s Journal, Mark Wahlberg, née Marky of the Funky Bunch, sliding now into your brick-n-mortar mailbox with offers. Those biceps, and how to get them. He knows the names of 101 lust-worthy gifts and where they can be bought. LSD, and how it can cure depression. Strong and rich, yet Mark Wahlberg soon will disappear to make way for next month’s displacer, usurper of children’s dreams, as the Transworld subscription that once was runs its course beneath these dominant males’ steely, practiced gaze. So it goes.

Elsewhere, the TWS spirit remains carried forward, if under different corporate stewardship and alternate projects. While www.skateboarding.com continues to redirect toward the remaining staff’s video efforts and daily aggregations, Austrian beverage conglomerate Red Bull GmbH this week effectively released the new Transworld video. Recognizing a gaping hole once filled on an annual basis with slickly produced full-lengths staffed by pro-level grab bags, Red Bull’s ‘You Good?’ release proffers a 2019-friendly runtime while rejecting most current video conventions to throw back toward Transworld’s ’00s video heyday: A trip hop-powered opening montage, copious amounts of slow-mo, ‘retro film effects,’ a title you may well find yourself hollering to your own bros.

With ‘You Good?,’ Red Bull’s controllers seem comfortable flexing in ways accessible to soda manufacturers but not many others in the enthusiastic yet money-poor realm that is skateboarding in 2019. Pristine spots are ripped across multiple hemispheres by power pros, at all times uniformed in Red Bull-logoed headwears, at some times leisurely guzzling from the famed skinny cans — as you do. Husky Rick-flipper Jamie Foy hauls a 5-0 grind over the back and down a kinked rail, and gaps out to a ferocious frontside bluntslide, before tagging in Zion Wright for a long-spun cab over a Barcelona bannister and an immaculate frontside 180 to backside nosegrind down a different one — in this video, he is the lone Red Buller to (briefly) go hatless via a boosted McTwist. ‘Bust or Bail’ loud-armer Alex Midler exhibits his uncanny ability to take awful slams and go up against Jamie Foy for pointer grind distance, and his nailbiting ender builds on Silas Baxter Neal’s own TWS-closer from six years back.

Powered by caffeine and the courage of a cartoon ox with nothing left to lose, Red Bull wraps its carbonated hooves around a moment that would seem to favor the TWS video-making model of old. Adulting and wellness trends, the thrill of the SOTY chase and battery-powered massage pistols now make it possible and even obligatory for yung’n’hungry pros to record multiple video parts in the course of a calendar year. This has helped to fuel the full-length video resurgence as one-off parts quickly pile up and tumble down the timeline, while all the good one- or two-word names get used up. Look no further than Chris Colbourn’s criminally overlooked ‘Peace’ part earlier this year, shoveled off into the ether last January, which one could imagine closing a Transworld-style vid in years past.

Should Red Bull go ahead and expand their print media empire beyond its Red Bulletin title by launching its own Transworld-tributized monthly magazine? By requiring teamriders to wear branded hats — generally speaking an optional fashion accessory — in every clip, is Red Bull subliminally flexing on makers of shoes — which pretty much always must be worn unless you’re Jamie Thomas or Bob Burnquist? Could headwear-compulsory Red Bull sponsorships simultaneously preserve both the finances and vanity of prematurely balding pros?

Jamie Foy Is The 90-10 King

These days, tricks need to do more. Executing barrel rolls, 180-degree denominated rotations and combinations thereof long ago ceased to be enough. In our bristly and perspirating time, tricks are called upon to be vehicles — grinding, sliding platforms upon which a body can place other tricks, greater distance, more kinks, personal brands, and, for those heedful of Rob Dyrdek’s sensible advice, luxury automobile lease payments.

Such is the role for certain tricks that years ago became too basic to regularly inspire on their own — the boardslide, the 50-50 grind, the backside noseslide. The recent dad trick renaissance aside, these maneuveurs now occupy a building-block role similar to the wide and flat Lego pieces upon which any number of castles, moon bases or Disney-licensed models can and must be constructed. While the noseslide has segued into a nostalgia piece and the boardslide has undergone some brutal grafting-on of other tricks to ‘stay relevant,’ their forms by and large have remained the same. Less so with the 50-50, which as we shall see has gradually mutated into nearly an entirely different trick altogether, so as to go deeper, farther and sometimes, to a different time/space entirely.

The year was 1992, Instagram had yet to be innovated, and Pat Duffy was the Terminator in plaid flannel; upon initial viewing, his double-kink 50-50 grind down the handrail towards the end initially struck some as unbelievable camera trickery. But upon chin-strokeful lookings back, the trick is fairly textbook in its execution, a hint of toe-side pinch on the mount, leveled out between the trucks for the rest of the descent. Jamie Thomas, top street-style skateboarder and late-1990s inheritor of the House 50-50, made them truly so in ‘Welcome to Hell’ — sailing one down the big Brooklyn Banks rail, the noted tail-tap ride-out on the long flat bar, and leaning slightly backside through the final 20-stair. But similar to the industry empire-building that was to come, Jamie Thomas also hints toward the utilitarian evolution the 50-50 itself would undergo over the next decades, skewing the rail between the toe-side of his front truck and the heel side of his rear truck in the bump-to-bar 50-50 transfer.

Twenty something years later, robots drive our semi trucks, the biggest Nas in the music biz is a country-western singer, and the 50-50 is a different creature. You can still find the ‘classic editions,’ but it’s just as common to find the post-Y2K, hybrid-ready variant: the 90/10, or 10/90, in which the rail is jammed nearly crossways between the front and back trucks for improved positioning for the next kink, or the flip trick out, or the final 20 feet. In our bionic age, the main requirement no longer is just getting to the bottom, the people require more.

It should come as no surprise that the lead 90-10 practitioner is Jamie Foy, the ‘pinch god’ knowed for popping out of frontside crooked grinds higher than lesser ones can ollie. For Jamie Foy, the 90-10 is the preferred landing position for once-unthinkables like kickflipping onto a round and ‘skateproofed’ bar. With the 90-10, he can hop onto a round kinker and very soon pop a shove-it out, relax atop a cutty triple set while eyeing the sidewalk ride-off to come, or navigate the gentleman’s curve of yet another overlong and kinked round rail.

Like all worthwhile paydirt in skateboarding’s great intellectual property pile, the 90-10 rapidly has drawn eager prospectors well on their way toward mining it out. The skate industry’s little bro made good Kader Sylla is a convert, as is Creature’s heathen warlord Kevin Baekkel. Jamie Foy’s SOTY predecessor Kyle Walker uses a long 90-10 to reposition at the tail end of his ‘Spinning Away’ helicopter factory before riding away clean.

Will the 90-10, practical but aesthetically sort of off-putting, clear the way for a renaissance of ‘true’ 50-50s, similar to what Brian Wenning’s mid-block pop-outs did for the backside nosegrind? Is the 90-10 made easier through truck wear on similarly pinch-ready tricks, such as the crooked grinds that dig out what Ted Barrow has termed the ‘crook nook’? Is the increasingly technical nature and rising danger quotient of modern 90-10-related tricks antithetical to the more mellow, soul-carving world envisioned by the probable Ipath-skating hippies whose loose trucks style opened the way for first the pinch and then the 90-10 itself?

Bathe in the Glory and Horror of Post-Everything Skating

Last week was notable in the sense that Miles Silvas ended lines for all professional skateboarders forevermore. For a meandering five minutes, he pushes, flips and slides his way through several Los Angelean blocks, swerving past security, adjusting his chain and switch heelflipping an artfully knocked-over trash bin on the way to a truly gnarly ender and a history-book entry for probably the craziest run ever. But has Miles Silvas’ ‘One Stop’ line pushed things not only forward, but over some maddening brink?

We now enter a realm where seemingly everything been done, in which all eras exist simultaneously, where nothing and everything is cool and wack all at once everywhere. Observe, on any given day. Switch tailslide something-out champ Luan Oliveira nonchalantly rips wearing a visor. A Florida flow kid lands on Thrasher’s cover, just a few months after a similarly situated young buck frontside crooked grinded the fearsome El Toro first try. Not long before that, Gabriel Summers nosegrinds a larger 21-stair handrail first try whilst wearing a dogs-playing-poker shirt. All over, the established ways dissolve before your eyes: Varial flips are commonplace, people are sponsored by weed mobile phone apps, neon camouflage is freely worn, and CCS proudly advertises its mail-order catalogues in the pages of Thrasher while marketing jeans with macaroni and cheese print interiors.

It’s easier to exhale and surrender to feeling permanently unmoored, eyes glazing over as irony and confusion blunt shock’s few remaining edges, and one brow-furrowing surprise after another leaves you punch drunk. For Youtube browsers in this state, caution is the watchword as skate videos, once content to function as a compendium of individual skaters’ tricks set against a driving tune of their own choosing, now throw loose whatever bonds of convention remain, seemingly pursuing their own brand of ‘What, Me Worry?’ lawlessness.

Drone buff Ty Evans has long shouldered criticisms that his brand of Filmmaking prizes high-end camera rigs and general spectacle over actual tricks, and more than two decades into his skate Film career, no stripes-changing can be detected in ‘The Flat Earth.’ The Film’s heavy incorporation of 360-degree video, digitally rolled onto two dimensions for consumption on high-resolution flattened TV screens, suggests a project that perhaps once aspired to some virtual reality gambit — but settled for a version of Ty Evans’ prior outing, ‘We Are Blood,’ with the storyline switched out for intense bouts of psychedelia, where mountain peaks and highways contort and spasm to dubstep blurts for minutes on end with no identifiable skateboards in sight.

There’s of course blistering footage, in particular from the unsinkable Carlos Iqui and aforementioned one-time Floridian flow rider Jamie Foy. But whereas the Brain Farm budget permitted Ty Evans to indulge in peak Ty Evansness (see: slow-motioned puddle splashing, skating the world’s tallest building, fire) the comparatively bootstrapped ‘Flat Earth’ production may be the first time in 15 or so years where his level of resources significantly declined for a new full-length skate Film, and the result suggests something like Ty Evans’ version of ‘Memory Screen.’

As Ty Evans casts about for purchase in this sloppy, undulating stew that is skating in 2018, simmering a few sub-basements below Bronze and Beez, nearby to Ssquirted, thrives the Instagram video clips of @dogceo. Here is a euphoric and jarring dimension in which park and street footage are hurled with abandon into some video toaster, sauced liberally with vintage video games from other countries and blurred text offering repeated and nonsensical exhortations — where it’s not enough for a grab-bag of logos to bleed through background (or foreground) of a clip, they must flash, and ripple. Skating is happening here, to an extent, at times, but the giddy, disorienting thrill is squeezed from not really knowing whether the steadily immolating visual salad bar is a vehicle for the tricks, or the other way around.

In a time of pink swishy pants and backside smith grind body varials, where’s the lane for a comparatively level-headed dude such as Walker Ryan? Is the steady erosion of conventional wisdoms and tribal law behind the continued appeal of high-handed authorities such as Jake Phelps and @FeedbackTS? If everything officially is over what happens next?

Was Jamie Foy’s Yellow-Shirted SOTY Surprise an Implicit Rebuke Of Overt Trophy Hunting or Gasoline for More?

In an age where fortunes are made and dashed again with the fateful tapping of a touchscreen or a practiced turn before the correct lens, does anything remain inevitable? The SOTY campaign, one of Thrasher’s sturdiest tentpoles in a domination of new media forms that other, older publications could learn from, is proving increasingly tough to pin down as potentate pros’ lust for the Rusty statue tilts video releases toward a year-end glut and dudes go all in with bones and ligaments as autumn shrivels the leaves to warmful tones.

Throughout much of 2017, a heavy whiff of inevitability trailed yung Louie Lopez, once derided among Flip 3.0’s crop of hard-to-watch tween pickups, now a fully formed ATV testing the limits of his considerable powers in all the correct venues. Even before his Spitfire part hit, rumblings could be sensed that this was Louie Lopez’s year (or major sponsors believed so), a concept that seemed more and more certain as he ripped the SPoT to pieces en route to first place, joined Jake Phelps and co. in a cobranded Thrasher and Spitfire trip, and bounded up and across massive walls and onto the mag’s cover*. Hash tags endorsing his candidacy piled up and in recent weeks, following his searing ‘West End’ part, he was positioned as an Arto Saari heir apparent, while an interviewer wondered about a post-SOTY life for Louie Lopez.

What happened? With a meaty thud, much is swept aside by a buzzer-beating trip down a double-digit sized stair set, same as the multi-kink hulk that Kyle Walker conquered to gazump Evan Smith last year. Fate opened a lane for Fred Gall-shaped Floridian Jamie Foy this year, dispening tickets to Thrasher’s KOTR and Am Scramble trips, and Jamie Foy pushed the pedal all the way down. It is difficult to remember or indeed, imagine a faster rise — getting on a board company at the start of the year, a pro board a few months later, and then Ty Evans’ ‘Flat Earth’ film, providing a ham-going fourth-quarter opportunity that Jamie Foy took once again, carving two notches into the famed El Toro set. If Skater of the Year campaigns are evolving into meticulously planned, months-long efforts to strategically release footage, get your guy onto the right trips and pump up the IG volume, is there a certain allure in getting behind the bowling ball barreling toward all the carefully set pins?

Is the speed of Jamie Foy’s ascent, from amateur to pro and SOTY the same year, a reflection of or reason behind the breakneck pace driving skate media these days? Will a starring turn on Thrasher’s Viceland series become a prime propulsion toward future SOTY titles, as Vice veers frighteningly close to MTV territory in terms of thirstily mining skating for TV fodder? Could the nod to Jamie Foy also serve as a quiet acknowledgement that it shoulda been Fred Gall one of those years? Do we, the slack-jawed viewer, remain the ultimate winners even as Skater of the Year campaigns grow more overt and assertive? Do all the stair counts and smoothly executed pop shove-it reverts fall by the wayside when considering the way another perennial contender, Tiago Lemos, forces the world to reimagine what is even possible?

*With The Skateboard Mag gone away, does Thrasher revert to the shorthand “the mag” again?