In between getting ripped off by multiple generations of Chocolate team members, Ray Barbee played a cigar-chomping card sharp in the Firm’s big 2003 video that turned into a swan song for the ex-Bones Brigadier brand that brought up Rodrigo TX and Frank Gerwer, among others. Ray Barbee was a vet a few times over at this point but there he was, hitting the Barcelona spots like Sants that were starting to bubble and running through the current LA schoolyards, parking lot gaps and sidewalk bumps with that impossible-to-replicate smoothness, fully decking tricks in the deep end and plunging down big banks.
Posts Tagged ‘Lance Mountain’
Watching For The Commercials In The Super Bawl Of Fantasy
February 3, 2019
Among the tangiest fantasies of the current, sportswear conglomerate-controlled era is the notion that skateboarders — long overlooked for their perseverance, pain threshold, creativity, daring precision — at last are recognized as equals to those jockstrap-equipped stadium-stuffers boasting major leagues, high exalted commissioners, and medical care generally unreliant on Superglue. It’s a charming tale of a ragged band of misfits made good, still rough around the edges but with hearts of gold, earning a seat for themselves at the big kids’ table of professional sport.
Much like the men, women and genderless robots of ‘Battlestar Galactica,’ who work together to overcome years of interstellar warfare to work toward harmonious human-robot relations of the diplomatic and carnal kind, it is a charming dream. But in this, our Year of the Pig, it remains only that. While majority league minimums in baseball, football and hockey variously challenge lower-tier talents to support a family on $535,000, $480,000 and $650,000, respectively, in skateboarding dudes are autofilling ridesharing applications and, if they’re lucky, receiving boxes with a suitable number of non-wack shoes to sell or trade.
Nevertheless! The most enduring and profitable entertainments find new ways of telling stories that already are well-knowed, if not necessarily true. On the eve of the world’s largest sporting event, Nike this week debuted a new video commercial file, portraying Eric Koston as a 40-something Tom Sawyer figure, mischievously creeping into the backyard of close bud Kyrie Irving to skate a coincidentally empty pool with a few of his closet friends from the 400-person Nike SB team. After Kyrie Irving’s high-cost technology system hips him to these skateboarders’ rascally plan, he uses the security-challenged Apple FaceTime technology to engage Eric Koston in lighthearted banter, humorously admonishing him to ‘call first.’
The commercial on its merits is fine. Its main misstep is propelling an unconvinced audience into a fantasy land where multimillionaire NBA stars and pro skaters are jovial, back-slapping peers — a story, perhaps, that is nice to tell one’s self. But remember, it’s the NBA player’s mansion and pool, not Eric Koston’s.
Another path would be for Nike to recognize and satirize the already lopsided dynamic. Eric Koston, Lance Mountain and Alex Olson slouch in an office doorway facing a mid-level Nike marketing official, who tells them they need to come up with a concept for a Nike skateboarding commercial — “some ramp stuff that’ll play in the Midwest,” he barks before slamming shut the door. Out in the hallway, Kyrie Irving walks by with his entourage, on his phone loudly scheduling pool cleaners for the upcoming weekend when he’ll be out of town. The Nike SB riders look at one another and begin texting their teammates.
Cut to the session at Kyrie Irving’s freshly emptied pool, where Eric Koston peels off a roll of bills for a couple of lounging pool cleaners, while Lance Mountain, AO and others film tricks.
Cut to the following Monday, where Eric Koston delivers the edited footage to the grouchy Nike marketing official. They put it on in his office, and Kyrie Irving again passes by with his entourage in the hallway — but this time Kyrie Irving looks in and stops, staring at the screen. Eric Koston slumps down in his chair as Kyrie Irving looks from the screen to Koston, back to the screen. Kyrie Irving gives Koston a quizzical look: “Wait, you work here?” The commercial ends.
Did skateboarder’s hopes for a professional minimum salary level die along with Rob Dyrdek’s dreams for a skaters’ union? Does there exist a ‘rough cut’ of Nike’s commercial in which Kyrie Irving clowns Eric Koston and his compadres for not having video game characters in the last 10 years’ worth of THPS titles? Is this commercial ripe for parody by the remaining aggressive inline rollerbladers, except where they’re barging Lance Mountain’s backyard pool?
7. Lance Mountain – ‘Chronicles 3’
December 25, 2015The increasingly rote presentation of Nike’s ‘Chronicle’ entries, from the name to the kinetic editing that carries the familiarity of a seventh-season TV show, has upped pressure on Swooshified pros and ams to stake out series high points through force of personality — beside debates over Cory Kennedy’s offbeat vest maneuvers distracting him from urban achiever status and Eric Koston’s late-blooming ‘Cherry’ rebrand, the most-buzzing part this time around came from a former board company owner and graphic drawer born under the LBJ administration. The handplants, rocks-n-rolls and mile-long boardslides all are knowed and beloved Lance Mountain quantities, but the hanger-wiggling feeble grinds, tight-corner 50-50 and over-the ladder thunder would be deemed gnarly by dudes half his age. And the street footage — which he probably didn’t need to get and which shocked unwary and plodding weblog typers — cleared benches even before the father-son kickflip registered as that rare hammer of both the standard and lifestyle varieties.
Lance Mountain and Bob Burnquist Are the Runaway Jury
October 20, 2009
In a theater near you
Back in, uh, 1998, vertical pioneer Tony Hawk and snowboard movie-man Jamie Mosberg unveiled “The End,” a statement of purpose that laid the groundwork for Tony Hawk’s rise to sport celebrity, solidified years of cartoon graphic deck sales and set the bar impossibly for future incarnations of the Birdhouse team. As you can imagine it was a pivotal moment for the culture and Tony Hawk mentioned at one point or another that one of the highest pieces of praises he received was somebody telling him “The End” was like one of the old Bones Brigade videos, which you can definitely see, and which is certainly no left-handed compliment despite the cheese factor spread over pretty much everything in the 80s.
There’s not a lot about the “Extremely Sorry” video itself that translates to easy comparisons with the classic Powell Peralta productions – it will take someone far bolder than I to hold up Louie Lopez et al alongside the Guy/Paulo/Rudy contingent – with the obvious exception of Lance Mountain, the Bones Brigade’s Ringo, and Bob Burnquist, sometimes known as the Bob Burnquist of mega-ramp skating.
And what about Bob? He makes for an easy target for fun-poking, what with his dramatic contest tears, recreational base jumps, TV stunts focused on geologic wonders and so on. It would be folly to dismiss shit like that switch feeble grind on the mega-bar or that heelflip frontside 540 spin that’s in the new Thrasher or all those tricks into (i.e. from the deck, into the transition of) the mega-quarter-pipe*. Or the switch backside tailslide, or those tricks at the beginning that remind you how he used to skate for Julien Stranger and those dudes. In some ways Bob Burnquist’s mega-complex is an extension of Tony Hawk’s bullring loop, but different, because it’s hard to shake the feeling that there’s something sort of artificial about the whole mega pursuit… the idea of donning body armor (or not, I guess) and zipping to and fro on a golf cart to ride off a ski jump on a longboard. Like an underwater motorcycle race, or skyboarding. Quibbles aside, Bob B does for sure deserve a heaping helping of credit for filming a video part of this stuff, rather than dribbling it out from X-game to Dew Tour in a bid to rack up contest purses, which I guess he could do anyway.
On the other end of the spectrum one finds Lance Mountain and his personal backyard BBQ, throwing back to any number of previous video parts – Bones Brigade and otherwise in what struck me at one point as being a more wholesome version of Chet Childress’ Burnside odyssey in the Black Label vid a couple months back. Watching Lance Mountain crunch around the coping is all types of awesome with that ridiculous smith grind, the even more ridiculous feeble grind, those inverts, incorporation of various swimming implements – the late invert! – tied up with a loose weekendish theme that a 10-year-old kid could relate to, at the same time he’s bugging out off a hippie jump over the deep end ladder.You can feel 10 years younger watching this part, which makes one wonder how Lance Mountain felt making it (broken bones notwithstanding)
*holy shit by the way
Boil the Ocean SOTY Short List 2009
October 11, 2009
Just throw it in the bag
This year seems like last year, kind of, as far as there not being any type of clear front-runner for the most hallowed of skateboard awards that is not distributed in buckets by the Maloof brothers. There’s no Daewon or Danny Way or Arto Saari no-brainer, and while there are several semi-brainers (useful for commentors such as myself), the politics and squishy qualifications and completely opaque selection process makes it all the more interesting and fun to pointlessly speculate. And so we jump in.
Leo Romero: I kind of feel like if that Skateboarder cover had been a Thrasher we wouldn’t even be bloviating on this, but the uphill path of the inscrutable Leonard is part of his appeal – jumping ship from Baker to Toy Machine years after several former bloodsuckers headed headed the other way and left Ed & co. with their hands in their pockets, alongside a general negative attitude that many have favorably compared to Emerican elder Heath Kirchart. Leo has a potentially ground-shifting video part in store with “Stay Gold,” and while it will not drop this year, Phelps and his buddies have been known to move pre-emptively, and who doesn’t like to look smart?
Heath Kirchart: The buzz is that the Thrasher camp may not have enough love for the brooding bro with the red-carpet disses and vending machine business, but I don’t know. It’s not like the dude goes around handing out cookie bouquets to the other mags, and to a certain degree you could imagine the Thrasher powers that be digging a devil-may-care mode of operation. It would sorta be a safer pick too, since Heath K brought a show-stopper video part in 09 and potentially another one next year. Cons, he hasn’t done much for Thrasher and he skated to Morrissey.
Sean Malto: A teen heartthrob who lives his own reality show, baffling security guards with nollie frontside feeble grinds and shredding the Pacific Northwest with Julien Stranger. Green but his Thrasher cover was among the year’s gnarliest and the non-stop skateboard mission seems to always have room for a stop or shoutout to his beloved Kansas City; a pro model shoe is not far off and he’s had enough footage drizzled out here and there to mold a passable follow-up to “And Now,” but Malto’s 09 slow burn has yet to fully flare, and I’m not sure the cover, rowdy as it is, would get him over.
Dennis Busenitz: The current Slap Board messiah would seem to have SOTY at long last sewn up, with an internet-smashing video part, talked-about contest runs, many good photos and a pro shoe to boot.* He’s a Nor-Cal gnarler who can schralp transition and/or spit out switch 360 flips, he’s with the right companies. If there’s a downside I guess it’s the lack of any super-handrail heroism or mega-ramp fireworks or some type of singularly groundbreaking trick, but then again, maybe that plays to his advantage. In ten years a Busenitz SOTY win would probably come to be seen along the same lines as Chris Senn, which is to say those who know would know, the rest would be wondering “why not P-Rod” and there’d be a certain amount of “you had to be there”
Lizard King Mike Plumb: Let’s put him on the list. The zaniest Wallenberger with a stupider tattoo/carving every month, and he’s a decent interview. Kind of a long shot maybe but one could argue he’s fairly representative of where skating is these days, which is to say, both trick- and movement-wise.
Anthony Van Engelen: The odds might be stacked against him but to my mind the case has never been stronger for an AVESOTY and the brow-furrowing AWS decks it would probably produce. He has a couple magazine covers, a blazing video part, a harrowing comeback story, a bunch of tattoos and he wears Vans. As one who birthed the current fascination with speed and successfully fused hesh grime with precision tech skating he’s for sure a contender from the career standpoint and probably a SOTY everybody could agree with on some level.
Torey Pudwill: Just throwing it out there, Jake Phelps knows who he is and he’s given it to fresh-faced pros before. But, the lack of follow-through on the Wallenberg nollie flip might cost him precious support in the Yay area.
Zered Basset: the King of Zoo York coulda won it the year he made the “Vicious Cycle” part as far as we’re concerned but he nearly hit that mark again in the “State of Mind” video (still thinking the MOP was totally brilliant) and he has been on the Thrasher radar for some time. The drawback might be that he’s been kind of below the radar compared to some of the charge-happy spotlight grabbers like teammate Brandon Westgate, but an elder statesman might be the one to usher the tradition into the next decade.
It seems like there should be some kinda transition dude in here so, I don’t know, Lance Mountain. Insane as Bob’s mega-ramping has been, our view is that he’s a little bit too TWS/Fuel TV these days for Thrasher’s taste. While on the topic it seems like Justin Brock has whatever “rookie of the year” awards wrapped, unless Grant Taylor gets em.
*get it
Knights of the Round
September 25, 2009On the topic of magazines and striking photos of old guys, the November 2009 Skateboarder probably has already caught your eye if you are a fan of pool gnarldom in general, Lance Mountain in particular, or the florescent row of the Crayola 64 box. We here are fans of course and looking forward to his part in the Flip video (with a pair of earplugs or “Cuban Linx 2” within reach), but when it comes to Skateboarder throwback covers, I feel compelled to see Lance and raise him a purple Lambo re: the 1997 comeback issue below. Both dudes Flip riders at one point; if I remember right the plunge took place in front of a cop shop and was not landed, which if you think about it long enough might serve as a decent metaphor for Bam Margera’s career as a whole. He still skates right? Just his driveway though? We need a “Bam’s Park Footy ’09” in the tradition of Chet Childress’s recent Burnsidesploitation, except at FDR and with more scarves and top hats, for real.
Also on the topic of magazines: shouts to Eric Stricker, hopefully he got to see the footage of that Lance Mountain trick, even if it wasn’t his magazine.
Five signposts en route to the grave of 411VM
July 25, 2008This week brought the long-anticipated but no less vaguely sad news that 411 Video Magazine’s life support was finally pulled by the core bros over at Wasserman Media Group. (Commentary by another recent Wasserman acquisition: “I’m still creatively in control of the site.” Live and learn…)
411 has existed on the fringes now for a good while, and it’s been like a decade since new issues were met with any kind of anticipation. So in a way it’s impressive they made it this far, but wonders never cease when it comes to beating dollars out of dead horses in the skateboard industry. Look at NSS. Or, look at Duffs.
These days, though, it would probably come as a surprise to your average New Era’ed hardflipper that people used to pay for 411s, much less subscribe to get it in the mail. And among those who do recall 411’s glory days, you’re hard pressed to find anybody wax nostalgic about any issue past 30, with the exception of the Gino/Keenan/Pupecki “Roomies” in 38. I’ll go as high as 39 myself, but you know I stay having low standards.
The point is, 411’s demise has been written on the wall for some time now. A few of the telltale signs along the way:
Es Menikmati released
Fred Mortagne’s biopic/skate epic ushered in an age of blockbuster videos, washed down with a generous helping of slow motion, fancy graphics and generators. For better or worse the Es super team helped raise the bar as far as tricks, lengthy parts and production value, and in a matter of years poor 411 would find it more difficult to source footage of high-profile dudes to sprinkle between the up-and-comers and washed-ups in the Chaos sections.
411 decides to put dudes’ faces on the cover
The Skateboard Mag tried this one too, and the Stance approach didn’t work for TWS; even in this age of rock star pro skaters, what self-respecting 14-year-old really wants to look into Muska’s glazed eyes every time he puts on the Cliche chaos? Note to all those still considering a portrait cover: use artwork.
Lance Mountain stops hosting
The little things, you know? I appreciate Mikey Taylor and his undying devotion to Roc-a-Fella as much as the next guy, but it just ain’t the same. Like when they tried remixing the theme song.
411 911
You know you’re running out of ideas when you start taking cues from ESPN and MTV. Speaking of, didn’t 411 also put out that video of Mike Vallely’s fights?
Youtube
Podcasts and Field Logs and Wednesday Woes too. Free, quick-downloading video in tolerable quality has skateboarding on a 24-hour footage cycle now, and whatever scraps Company X might have thrown to a 411 in the past now go to the website, the Youtube channel or the “Special Edition” DVD*. Videographers like Josh Stewart will happily tell you at great length how difficult it is to sell even hotly anticipated DVD releases in this day and age, and although Weiss keeps pumping out Digitals, 411 a couple years ago gave up trying to charge American money for their videos, and in the process turned each new edition into a branding vehicle for this company or that. They’ve made some effort at orienting their site around new clips, as well as something bizarre called 411VS that appears to be some kind of fantasy skateboarding league, but there’s a lot of footage out there now, and only so many minutes in the average skateboarder’s Internet day.
Today 411’s website offers you a look at a flyer for a Krux kickflip challenge. Meanwhile the Berrics has new footage of Sean Malto, Eric Koston, Mike Barker and Erik Ellington. So long 411.