Posts Tagged ‘Matt Rodriguez’

A Bold New Era Of Robotics And Certain Processed Plastics May Affect Our Future Debates Over JP Jadeed Footage Dudes

March 9, 2013

johnny5

Across the epoch of time, asteroids have associated themselves with the evolutionary process. A rogue meteor struck down the age of the dinosaurs, which ruled the planet and amassed wealth for several years. Later, space rocks struck the Earth’s moon, producing a pockmarked appearance that has come to be accepted as the common image of the moon. In recent weeks three other asteroids harried our planet, with not a little excitement and millions of rubles’ worth of property damage. As our planetary hair was ruffled, quietly the skateboard industry found itself shedding some of yesteryear’s trappings and business motifs. Coincidence? Possibly, but in this daring age we bear in mind the timeworn slogan, “in space there are no coincidences.” It is important to note that the earth travels in space.

Growths in new technology are forcing a painful and sometimes messy transition upon the business. Unicron.net, which had touted itself as the ultimate skateboard DVD source, now lists 22 videos in a search for ‘all products’. Time was, if you hankered after an esoteric or hard-to-find foreign-produced video, and your shop could not accommodate, Mikendo was a source. ‘Pretty Sweet’s’ rise to the top of the Itunes charts, sign o’ the times though it may be, has not obliterated the digital video disc, as the Quartersnacks dudes officiated. However, BigCartel and Etsy have enabled video authors to rub out the middleman and distribute physical movies directly to those who would continue to fill DVD trays, and Youtube bootlegs serve others.

Whilst magazines still argue for a role as gatekeepers of, and longer-lasting billboards for, top-drawer photos and interviews, the daily grind of content cycling a-churn on the internet washingmachine alongside general economic malaise has built pressure upon paper-pushers everywhere, and already twice-resurrected Skateboarder mag in particular. The “GrindMedia” title last month divulged that it would zestily evolve away from the traditional send-you-a-mag-each month format, instead selling some issues in stores and focusing on their website. Now also going “digital only” is onetime California Cheap Skates, CCS, planning to shutter brick-n-mortar locations in favor of glossy mailers and powerful email listservs. A further impairment charge to corporate parent Foot Locker is anticipated in relation to the closures, according to media accounts.

Technology really seems here to stay. But what products and services are the next to become supplanted?

Helmets and pads: Safety gear has long resided at the bottom of the priority-buying list for tween consumers transfixed by graphical decks, D3 sneakers and (lately) weed-leaf socks, while simultaneously battling against the perception that pads and whatnot are the exclusive domain of “wimps” and the related offshoot segment “wussies.” Now, the padless deep-pool and vert work of Ben Hatchell, Grant Taylor, Elijah Berle and Jaws may for the coming generation obviate pads and helmets altogether, because, when everybody’s good enough to do every trick, there is no point in falling and getting hurt.

Bushings: Deep wobblers including Daewon Song and Matt Rodriguez have established the widely thought about fact that bushings are at best an impediment to fully turning trucks, to be microwaved, squished and generally derided. If Daewon can switch nose manual a curvy block with his kingpin nut barely hanging on, why bog down a board with additional plastic weight? This development will raise new questions around whether kingpin nuts are necessary whatsoever.

Skateshop employees: CCS’s bold move to revert to its mail-order roots, framed by Amazon.com’s development of ‘pickup lockers,’ poses sticky queries for would-be skateshop careerists. May we be encountering a robot-commanded future in which the vast selection offered by the CCSs of the world shall be deployed to secure locations for pickup, or even the immediate, automated dispensal of everyday staples such as decks and shoelaces and weed-leaf socks? Would such technology relegate former skate shop workers to offering grip-jobs around back for loose change? Would dispensers become clogged with lengthy lines of pre-tweens counting out sticky pennies to purchase the 2035 analog of a Flameboy sticker? Will all future discussions of JP Jadeed video sections henceforth be relegated to the internet under the new regime? Has this already come to pass?

What a Fool Believes

October 22, 2008


From somewhere back in his long-ago

I’ve been lagging on the new Stereo “Field Report” promo for a while here, glued as I am to this presidential campaign and trying to sort out whether Sarah Palin does or does not support skateparks. It’s what the politicos call a “wedge to wedge” issue. (Here all week, my friends.)

Anyway, a few things. Dyson Ramones, getting good, really super good. Something of a springy spaghettio thing going on with his tricks, powerful backside heelflips and a kickflip backside 360 on flat, in a line, which for some reason seems way more impressive than when it’s done down a gap. See also: Jesus Fernandez.

Renaud has some clips and they’re all blazing of course (most in particular the opening backside flip over the Carroll rail) and Supa cracks this amazing fakie inward heelflip on a hip sort of a thing. Also well notable is Benny Fairfax, John Lupfer (who some have suggested could serve as a temporary stand-in for the Dirt) and the welcome return of prodigal agent Matt Rodriguez.

And then we have Jason Lee, whose participation in Stereo may or may not be entirely governed by his NBC contract at this point, but apparently leaves him free to ham it up with Dune to whatever extent the agency deems necessary. I think I get the greasy playboy airhead angle they’re going for, but to me it doesn’t ring true with the founding aesthetic of Stereo, which is basically jazz music. Cool, sophisticated, yes, but also sort of dark and melancholy.

To this end I prescribe J. Lee a dose of heavy medicine care of FanFiction.net, where an anonymous author (auteur?) by the name of “Dark.Morning” recently submitted an “Earl” script titled “Polar,”, containing no small amount of gravitas:

Carl had never imagined feeling like this. There was no way he could have foreseen kneeling in the dark of his living room, holding his eldest son, crying with him, kissing his hair. He was even rocking, slowly, and didn’t even notice the motion. Earl was limp in his father’s arms, shuddering and sobbing in pure agony. Carl rubbed his son’s back with one hand, and laid the other on his nape. And he realized, no matter what had happened, no matter what would happen to Randy, he would still love…Earl. He would love his son.

They used to polar opposites, clashing with teeth bared and heads held high. Not anymore.

Nothing like some stark reality to ground your private jet for a while. Think on it, agents.