Posts Tagged ‘Paul Shier’

Hollywood Divorce

March 28, 2013

YOUNG_JEEZY_GUCCI_MANE_Jeezy_Hatfield_Vs_Gucci_Mc-front-large

It has been observed that the skateboarding industry is like high school, replete with jocks, nerds, overachievers, fashion victims, would-be authority figures, substance enthusiasts and vengeful, scheming captains of the water polo team who drive tricked-out jeeps and are partial to ripped jeans. Sticking with the analogy, last week we saw a long-running couple, recently broken up, each show up to the prom with new dates. Here was Blueprint, determined to pick up the shards of its spray-heart logo and shake off an ignominious dumping last fall, escorted by a half-dozen unknowns from the Southwest, and Mike York, who I like to imagine wearing a seersucker suit and white corsage. And then the former Blueprint squad, trotting out a sleek new name and logo spotlighting their Old World roots, ready to move on.

Look at Blueprint, chin out in an ill-fitting getup, dudes with blond dreads and Canadian management, trying at some kind of statement setting its team makeover clip to “Coming to America” (presumably by way of Quebec). As the would-be masterminds behind Ice Cream Shoes will attest it’s not easy to pull a Kareem Campbell when it comes to plucking unknown ams from the skatepark ether, and the pressure may be giving their filmer a case of tremors. Yet the former Blueprinters, offering pedigreed graphics and a trimmer team, may have the harder path. The stakes may be lower without this company having carried the UK on its back through the late-90s universe expansion, but it still arrives from some of the dudes who made all those legendary videos, and with no Canadian owners in the wings it’s all on them this go-round.

Both companies have an obvious fixation on America, economic or otherwise, and it is not difficult to see opportunities for them to jointly tap into American’s long-running love affair with familial turmoil and fractured relationships. Could a grudge match demo-tour produce 411 “Road Trip”-worthy highlights as each squad looks to one-up the other? Is there a potential sequel to last season’s “One in a Million” pressure-cooker meltdown to be had by confining the two teams to a “Big Brother” style condo to chew one another’s limbs off over British skate lore and whoever drank the last beer?

The respective team pages are telling. Are seeds of internal strife already germinating within Isle? A solid two-thirds of the team lists some variation of “green” as their favorite color, while boss figure Paul Shier stakes out the other side of the color wheel with “orange” and Nick Jensen boldly declares “not green.” Can they stand against the newly united Blueprint group, which have no history but seem to be on the same page when it comes to cuisine, roundly backing Mexican and BBQ variations? And will Isle continue to stick with the British spelling of words like “colour”? For that matter, will Blueprint?

Elginerpeton, Girl, Blueprint And The Delicate Art Of The 401(k) Rollover

November 26, 2012

offshore

The billions of bloated and rotting carcasses of lungless, would-be amphibians gently fertilizing the beaches of history attest that evolution can be a messy, strenuous enterprise. Witness, in more modern times, the still-ongoing struggles for democracy around the world or also the pre-Oscar trevails of Three Six Mafia.

Like a semi-legged fish cast upon a tidal shore and seeking its footing with the help of expensive high def videography equipment, so too do a couple deck companies now entertain their potential futures removed from the warm and brinesome pools of their hatching, shedding founding-father pros and piling chips upon next-gen hot shoers that may or may not have the conjones to earn the throne and scepter and potential amphibious harem that belong rightfully to the king of the beach. Girl last week unveiled this decade’s full-length video presentation, in conjunction with Chocolate, while Blueprint has bid goodbye to more top talent dating back to the UK outfit’s establishment.

The diminished profitability of board manufacturers has been somewhat offset by the way they carry greater clout in defining what pro bros are about and providing a platform for various creative visions, to the extent these still exist in an era of limitless full-bleed series graphics and customized multi-logo baseball hats. The prior decade’s mercifully brief flirtation with pattern-graphic footwear was not enough to knock boards out of the box in this respect, despite the best efforts of several shoe teams sponsoring motocross bikers.

But even the best and brightest contributors to the ‘culture,’ of which Girl and Blueprint both long ago cemented their status, need active and relevant ambassadors out there preaching and switch backside smith grinding ledges or else you run the risk of losing touch with a permanently youthful and tempermental clientele, or running low on able-bodied independent contractors willing to slide down handrails, or both. Sad as it is, those schoolyard lords of the mid-1990s have been steadily confronting their shelf lives on video and in the streets and same as then not every dude is a Mariano or Koston.

It seems like you need one or more ‘Vision dudes’ (no Brad Dorfman) with a steady hand on the rudder to navigate such generational shoals, and I think here of bros such as John Lucero, Ed Templeton, Todd Swank, Jim Thiebaud, Mike Hill/Chris Carter and even the corporate paymasters who press boards at Element — all having weathered for the most part a total exodus of the names that launched the companies (in some cases several near-total personnel rollovers) and were able to keep drawing new and vigorous blood. Stereo, Plan B, Menace and several Gonz-helmed ventures petered out or folded once the main brains departed or shifted focus.

Similar to “Yeah Right” the new “Pretty Sweet” is being described as a torch-passing moment for the Crailtap crew, probably more true this time around given spotlights generally dimming on the OGs since “Fully Flared” (though multiple Jeron Wilson photos in a single recent mag did not go unnoticed around here). The prospect of Girl Films or Chocolate Cinemas sans Carroll, Howard, Brenes etc seems more and more realistic but ups the ante as far as the capabilities and sensibilities of those anointed ones who would pick up the gauntlet, given the long shadows cast by the dudes that made all those old videos, ads, boards. That track record being the critical mass magnet to Hoover up the needed new talent, but does ‘UnbeLeafAble’ hit the same way Sean Sheffey and the fishbowl did back when?

The outlook for Blueprint seems more up in the air in recent months as honchos Dan Magee, who masterminded the look and video output, and now Paul Shier have turned in their respective papers, leaving assorted rumors as to an unspecified new UK-centric venture, whether some recently picked US dudes will get a bump up and if Palace will sign Danny Brady. Blueprint’s efforts to broaden their platform and pitch a bigger tent made some sense but the steps they took toward that end, like moving the company to California and putting on several Americans and inexplicably relying on “Birdhouse In Your Soul” to kick off a video threw me for several loops, while old- and young-timers like Mark Baines and Chewy Cannon and Jerome Campbell bounced. How Blueprint persists/perpetuates/prevails from this point appears down in part to what roles the other UK vets take, like Nick Jensen, Neil Smith and Colin Kennedy.

Smell the glove

May 22, 2008

Blueprint always seems to get a ton of footage out of their annual spring break trips to Mallorca, so by doing all these “Tales of the Black Glove” podcasts from their most recent trip there, I’m assuming that they’re just keeping it skate and are going to end up pushing their new video back to holiday 2009. They only started the “coming soon” ads earlier this year after all, and as we all know, industry standard on that is 2.5 years prior to release minimum.

Sidewalk posted up episodes 6 and 6.5 the other day, and while 6 is a truly gripping account of Paul Shier applying his bearded technical prowess to a pot of spaghetti, 6.5 is pretty much all skating and features some right cracking footage from Danny Brady, his first line in particular. Speaking of crack how deliciously cheesy would it be to set a Joey Pressey part to this song? Some 11-year-old YouTube hero should get on it. Meanwhile this Blueprint video is looking like it’ll be really good.

Tangent: It’s funny but no matter how much I watch these British skaters, and I watched Lost and Found quite a bit, I still hardly ever imagine them as having crazy accents. I don’t know why I’m surprised every time Shier opens his mouth, after Static 2 and all, but I guess I am. Go USA?