Are ‘au natural’ street plazas going the way of the proverbial buffalo as city councils approve expensively designed, corporate-sponsored alternatives to be tucked safely away from the gentle arts of commerce and civic life? Was Bobby Worrest, by soaking his first and best of three 2014 video parts exclusively in DC’s notoriously hard-to-skate Pulaski plaza, making a point to us all about using every part of such diminishing urban resources, from its highly regarded dish to the bitty handrails? Was he really high-tailing it from the cops at 00:25? Such questions are unanswerable at best and at worst open up the possibility of galactic damnation, which would make it incrementally more difficult to draw continued pleasure from the way Bobby Worrest threads his way through the spot, sometimes seeming to chart his route on the fly (like the line with the frontside 180 nosegrind revert), getting chummy with ledges and with no wack tricks. His lines in this part are varied and deep with hard tricks (switch frontside bluntslide, switch kickflip backside tailslide, switch kickflip frontside noseslide, etc etc), sparing little notice for traffic of the human or auto persuasion. Whether it was the U.S. government shutdown, Zero’s molar-rattling ‘Cold War’ vid, salvation via Nike from the dregs of shoe sponsorlessness or just ‘his people’ (as pictured following the final switch flip), something kindled a fire beneath Bobby Worrest’s sneakers this past year, and the adoring populace can only hope it continues to bubble, blister and blacken his foot-flesh well into 2015.
Posts Tagged ‘Quartersnacks’
Big Punisher the rap singer famously weighed 700 pounds at the time of his untimely passing several centuries ago. This achievement, unequaled by rappers of his time or since then, made true the statement that this onetime government-named Christopher Rios had more heart than would-be rivals in the game because it later was revealed that his heart was three times the size of a normal human’s, a Grinch-like feat that alongside his body of work enshrined eternally Big Punisher’s non-player status.
Would Transworld Skateboarding have enjoyed similar canonization had the Tracker-birthed publication evaporated at the height of its Sears-catalogue engorgement? The future of the past unoccurred is but a shadow out of time and a colour out of space. However, a confluence of worldwide economic tightenings, growths within internet page browsing, and the collective lines of ethernet speed snorted by Youtube uploaders, hard/softgood manufacturers and Pro Spotlight-eligible pros themselves seems over the past decade to have exacted a fleshy toll upon the World’s Number One Skateboard Magazine*.
TWS has hovered slightly above the 100-page mark in recent months, roughly same for The Skateboard Mag. Days when colourful and pro-endorsed hair gels and the dairy industry trade group balled for position alongside Baker boards and decades-old urethane concerns seem to have faded, with some choosing instead to pursue unique clicks and views on Quartersnacks.com and the Slap message-boards, while a new vanguard of more-virtual board outfits slings merchandise straight off white-labeled web blog platforms. It is a departure from the heady days of 2003, when TWS’ 20th anniversary issue boasted four different covers enveloping 408 pages; ads for Seek, Artafact, Germ and Fuze; two separate spreads featuring Toan Nguyen and one with Anthony Pappalardo backside tailsliding a hubba.
In recent weeks, Palace made several ripples for having an ad in TWS at all — which when you think about it is an uneasy look, re: one of the better-selling (and better-conceived) board companies of the day sort of deigning to show up at the party. Elsewhere, magazine ads taken out by Supreme and Fucking Awesome similarly have been seen as a novelty. While the remaining big three mags experiment with placing print content online in various forms, recent jumps from print to digital for Skateboarder and Slap ominously withered on the vine.
Worse, print publications increasingly appear locked in a slow-burning battle against a posse of nimbler websites able to post clickbaitable content willy-nilly without regard for print deadlines, touring schedules and the lassoing of press-ready adverts. In a broadening competition for the thumb-scrolling consumer of skate-related text blocs, this corner of the pasture has earned some coups: Jamie Thomas last month confirmed to Jenkem Mag recent rumors that Zero and Fallen would move to Dwindle, about a week after the site put up a thoughtful interview with recently-out photog Sam Maguire and a few months after they got Paul Rodriguez to run down the model for his board company. EXPN.com some months back interviewed Ty Evans on his post-Crailtap plans and earlier this month got Chris Cole on the record about quitting Zero (though without bothering to call him on press-release linguistic exercises or his statements to the contrary a few months ago).
Transworld the other day did land Habitat treehugger-in-chief Joe Castrucci on the company’s future with a heartwarming video to boot, though Jenkem the same day posted an interview with rider-wrangler Brennan Conroy that featured a shade more industry laundry aired.
The websites do not offer products for sale to coax revenue from lucrative zones such as airport bookstores and the remaining Barnes & Nobles. But they seemingly hold an advantage in being able to regularly crank out buzz/worthy list items. They’re also able to occasionally capitalize on the print mags’ own content, such as Nyjah Huston’s comments regarding girls and skating, which subsequently were walked back. They can freely post up more-lengthy items that don’t readily lend themselves to photo-powered features, like Muckmouth’s endlessly entertaining and entertainingly endless ‘Back in the Spotlight’ series and Jenkem’s Big Brother-worthy interview with ‘Tyler’ the skated-in sock enthusiast, or the more meditative feature on Tony DaSilva’s post-Foundation pursuits.
TWS and TSM and Thrasher could move similarly and sometimes do; witness Transworld’s own recent scoop, catching up with a fresh-out messageboard darling Jereme Rogers. You’d imagine though that they’re more constrained with the machinations of producing an actual physical product every four weeks, the expenses that go alongside supporting staff photographers, designers, writers and ad-sales officials. It has rightly been said that print magazines’ role these days includes some gatekeeping, and that a photo or interview in a magazine means more and lingers longer in the collective consciousness, and they have maintained as the de-facto locales for hosting and posting serious ‘internet’ video parts. But one worries how long this persists when the every-four-years generational shift skews more and more toward informing itself via mobile phones and whatever vaporous, cloud-infused technology may lurk just over these brave and binary horizons, for instance a floating monocle that allows the wearer to surf a web and look at his or her phone through the other/opposite eye.
Thrasher remains relatively fat and seems kind of insulated to all of this, having harnessed its SOTY award as a magnet for exclusive campaigner video parts, shifting KOTR toward a WWW serial and generally tethering its fortunes to the same winds of extreme whimsy that have lifted the boats and market shares of Anti-Hero, Independent, Spitfire and Vans over the past half-decade. For better or worse, how many TWS or TSM logo shirts do you see on dudes outside the page that bears the subscriber postcards?
What does the ‘culture’ if it can still so be called lose without mags of record, available to impressionable groms as they wander their junior-high libraries and kill time while their moms peruse supermarkets? As the multinational footwear vacuums of Nike, Adidas and Converse briskly hoover up teamriders, should we similarly consider the vision of a future centered upon one or two print mags and a host of bootstrap-pulling, internet-based contenders? How have the dwindling number of skate magazine pages affected the photographer ranks, and will an honest living be makeable should the pendulum of publication shift squarely to the internet? How much do the board/shoe/etc companies themselves, nudging their teamriders toward cultivating flighty Instagram followings, bear responsibility for shifting eyeballs away from the printed page?
*Billed more recently as ‘Skateboarding’s Finest’
Though fetishized and taken to strange new places in recent years by Frenchmen, the powerslide, much like its close cousin in the mid-line revert so derided by Ricky Oyola, is at its best when spontaneously and sparingly sprinkled. The annals of history bear beloved black markings from marquee powerslides such as Rob Welsh’s backside skid down the SF hills in “Free Your Mind” and lengthier frontside ones rassled by Dennis Busenitz in “Roll Forever,” and whispered “what ifs” will forever trail Guy Mariano’s turnaround at LA High in “Mouse.” Busenitz more decisively combines the two for what will be one of the year’s better-remembered powerslide/revert type moves in this new Adidas Madrid clip, viewable around 5:48, shortly before a really cool step-down ledge trick. This clip is also notable for the most actual Mark Gonzales skate footage in one place in about several years and for deepening Mark Suciu’s typecasting as a perpetual video clip getter to whom varial heelflips come as easily as an ollie, or weed leaf emblems to mid-length socks.
On a related note, watch this space in the future for a half-baked ramble on how Adidas’ geographically oriented team clips are the new Transworld videos, dropping with the regularity of a semi-working clock with solid, if formulaic, production values, a similar devotion to indie rock staples and a steady supply of quality skating.
Who Among Us Has Earned The Right To Post ‘TURN UP’ In All Caps On Their Instagram Account For The Next Three Months?May 27, 2013
July 4 boasts more explosions and the month of August is typically reserved for the country of France to go on holiday, but Memorial Day weekend with its water-ski exhibitions and blazing barbecues is regarded as the true starting line for summertime and in some respects the peak, with its promise of near-limitless potential and hot grilling action. What follows below is one ill-conceived blog’s ready reckoner for who is going in this season.
Tom Remillard: In this era of all-terrain bros traversing hemispheres to gather footage Tom Taxpayer is a youthful voice for bootstraps restraint, filming the best section in this year’s Transworld vid mostly within the Washington St. skatebowls and including only a token sprinkling of handrailings and ledges. The specialist approach wrings new mileage out of ditch wallrides (ollie out, backside flare-slide) and the launch up to backside tailslide on the high wall advocates for gnarliest trick of 2012’s first half.
Jon Dickson: The day-glo orange cargo van of skating, Jon Dixon’s Deathwish video part delivered payment in full on a couple years’ worth of photos and sequences like the nollie backside flip the hard way over the rail, which looked like a textbook case for how somebody could ever hope to do such a trick. This section is the product of mutton chops, jangling keys and stretch denim and is saturated with clips to the extent that it’s hard to pull out the same stuff every time. Most recently it was the power b/s flip over the picnic table, the switch kickflip frontside noseslide and the half-cab heelflip hurdle-jump into the bank.
Moms: Manners and clean living have drawn few defenders since the bitter and all-too-public dissolution of the SMP clique some years back, but in recent months corporate leadership has emboldened the often ignored angel on the X-industry’s collective shoulder. Though his leopard-spotted leotards might conjure visions of TVs flung out of high-rise hotels with enough extra cord to keep the adult feature rolling until impact a la Diamond Dave, Shaun White recently told his fans he wished he’d never pulled a hotel fire alarm in jest, while a sternly-worded memo from ESPN last month urged X-gamemasters not to filch freebies or poke fun at “backward”-seeming Braziliers. Messageboards meanwhile tell the tale of how Peter Hewitt was allegedly booted from Nike after publicly professing his enthusiasm for marijuana, whereas Zoo York professional boardriders were allowed to skate Yankee stadium after asking nicely and saying please.
Kyle Walker: I remember Kyle Walker coming up as one of the scuzzy looking kids in the newer Real video who had some nice backside tailslide and smith grind pics go into the magazines, and this part he made for Volcom is as good a dump as any for his steaming garbage trucks full of towering fakie flips and tall-can backside 50-50s. Occasionally it looks like he puts a little too much ooph behind some kickflip or hardflip and they almost get away from him, upping the suspense, and there’s a real monster of a b/s tailslide down a rail and some good tricks on a spot I believe was formerly romanced by onetime TWS am issue cover-bro Neal Mims.
Austyn Gillette: Footloose, fancy free and sporting a newly gilded Ryan Gosling look, Austyn Gillette is jumping hubba ledges and capturing X-Game audiences’ hearts this summer apparently without the nettlesome strings of board or shoe sponsorship to cramp his style. The cocksure young man who skated to Juicy J and affronted several internet commentors by Babe-Ruth pointing in his “Cosmic Vomit 2″ part, as is the custom, will take the summer months to play the field before settling down with new sponsors and filling his store-room full of canned goods, gunpowder and treated burlap so as to survive the long winter ahead.
Bonnier Corp: While skating is a lifestyle for some, drug overdose repellent for others and the key to unlocking the halls of eternal fame via Guinness World Records for a chosen few, for certain others it has served merely as a stopping-off point en route to bigger and better things, such as Hollywood acting careers or rap music moguldom. Count amongst the latter group now-former Transworld stewards Bonnier Corp., who ceremoniously announced last week that the firm had struck an arrangement to dump its action sporting titles in favor of no fewer than nine motorcycling magazines that will help fulfill Bonnier’s long-held thirst for “revenue growth and sustained profitability.” To the newly reborn Bonnier Motorcycling Group and its affiliated Boss Baggers, it has been fabulous doing business with you.
Forrest Edwards: Like the bad kid kicked out of school, Forrest Edwards is the creation of an industry that generally now seems not to know what to do with him, and for the time being has left him to his own devices, including but not limited to smoking, curse words and general antisocial attitudes. Quartersnacks and Chief Keef put him/his worldview in better perspective than any of his post-OIAM spots have so far and the vulgar display of tech-gnar power here comes off like a double-dare to any would-be Jamie Thomases looking to try a ’10s version of the Chris Cole career reboot. Is there a photo out there of the double-rail ollie?
Free Agency: Like nosesliding a handrail without a nollie or a kickflip attached, simply hopping to another company doesn’t cut it in 2013 when top-bench talent is breaking out for parts unknown with their best bros along for the ride. Though Deluxe is rumored to be one possible aviary for some of these newly free birds, other established manufacturers are on their heels and weighing responses. One rumored strategy has several top companies chipping in to buy the back covers of the Skateboard Mag, Thrasher and Transworld to run an all-text ad listing the names of heavy hitters under a banner that reads “five of these ten pros will be staying with their current sponsors rather than start a new company.”
The prospect of a full-length, sponsor-backed video section from Brazilian-pedigreed, New York-bred Yaje Popson has tantalized since he demonstrated board control and trick choices far outstripping his age in the Green Diamond video a few years ago, and given his quiet parting of ways with the Crailtap camp ahead of “Pretty Sweet” that wait seems destined to drag on. Two instances in 2012 served as stopover dumping grounds for footage of his frontside feeble grinds and switch backside lipslides, including one of the central pillars in JP Blair’s really awesome “Outdated” video that also delivered goods from Kevin Tierney, Brian Clarke and the pop-gifted, excitingly named Billy McFeely. Yaje Popson’s part reminds here of the mixtape-esque output of a post-“Mosaic” Danny Renaud, meaning sporadic and easy to miss if you aren’t out there looking for it, but super worthwhile. The switch b/s lipslide across the famed pyramid ledge is one of many highlights, along with a kinked-hubba backside tailslide and a perilous 50-50 transfer. We’ll see if any of the top-shelf tricks in his old Skateboarder interview make it into the planned “Dece Vid,” slated for a January release, and a reported migration to Brazil casts further uncertainty on his boarding future, but meanwhile the stuff from a separate ”Strange Notes” clip last summer is nearly as good as the “Outdated” part.
Quartersnacks the other day posted up this deep dive into Sect adherent Jake Johnson who sounds like he’s spent the better part of the last year pondering ponderous thoughts on a skate-oriented pilgrimage to Pittsburgh as part of a broader effort to reconnect with his inner dirtball. The idea wins kudos at this blog webpage, where such concepts are prized above sponsorship by big-box retail chains. One of Jake Johnson’s ponders involves the “message” that underlies skateboarding, a potent smoothie of rebellion, aggression, creativity, pain and escapism, some of which might be lost on a generation coming up with parks aplenty and tweet-ready reality idols straddling the primetime viewing hour. There’s a separate message though for which Jake Johnson feels more personal responsibility, transmogrifying his board into a ball-point pen and the streets to an 8.5×11″ piece of white printer paper:
“My sponsors give me a lot of freedom. For the most part, they understand that me developing a concept, message, and my style of skating is the most important thing for their company. They’re willing to do whatever it takes for me to skate my best, and they trust me that I know how to do that. A lot of companies don’t.”
Thinking back on “Mind Field” Jake Johnson from what I recall worked hard to root the footage in his working frame of reference which was mostly New York at the time, setting up kind of a contrast to Josh Kalis’ various beefs about Greg Hunt not incorporating enough of his Barcelona tricks, but whatever. The comment (and whole interview really) signal that Jake Johnson found an early grasp on what somebody can do with the career opportunity he was handed and seems to be thinking hard about what he wants to do with it.
Who else thinks in terms of this “message” thing? I think Leo Valls and the “Night Prowler” guys definitely have an aesthetic that they’re looking to promote with their skating, built on what Ricky Oyola and Bob Puleo developed, a sorta homesteading purity for the streets. When Jamie Thomas cued up that clip of himself skating over that bridge in Chicago at the beginning of his “Welcome To Hell” section I think he had an idea he wanted to get across, same with Jim Greco and Stevie Williams a couple years later. Jason Dill is a dude who you can imagine looks at his message as a malleable and mutating thing. Mike Vallely’s career arc cast him into a spot now where you could say that “message” is nearly all he puts out, versus skate tricks.
There’s some comments made in the (too) long-gestating “Epicly Later’d” on Menace along the lines that Pupecki, Valdes, Suriel et al were at the time some assortment of castoffs and misfits corralled by Kareem Campbell to fill out his allotted corner of the Rocco empire. Maybe that’s partly true, but you gotta think that the mastermind behind our still-beloved “mNc” star logo had his own type of message in mind, having to do with communicating through vaguely scary hand-signals and 360 flipping through sidewalk cafes. If all he wanted was some square pegs he could’ve got Adam McNatt and Ryan Fabry.
There’s any number of things that pretty much guarantee (eventually) a blog posting in this blog space, including but not limited to skateboarders throwing away lucrative sponsorship deals in favor of paying Don Cannon American dollars to shout slogans on a 75-minute mixtape, switch backside noseblunt slides, and various situations involving Fred Gall, moving vehicles and open containers. Another has been Jake Johnson skate footage, even recycled, it shines like a diamond-studded DVS logo pendant: the imitable Quartersnacks has fused a couple youtube clips’ worth of 3-4 year old video, some of which I’d seen, some not — like the couple runs near the end of the second clip incorporating some 180s up and down a median curb that zoomed me back to the one all those Zoo York/World guys used to skate with the turned-over trash can (or not, as the case may have been). That and the kickflip f/s tailslide in the first clip. Quartersnacks claims to be sitting on a long-form interview with Jake Johnson which will probably be worth reading. He seems to have come up with a healthy baked-in sense of disillusionment which tends to complement East Coast skating and his off-the-grid movements are refreshing paired up against Twitter shouting matches between kids and pros closing in on 40. Pulling for the rumored Alien promo with Gilbert Crockett or at least some Gravis one-off to come next year, which will go some way towards offsetting the European sovereign debt crisis and the bad feelings that will come when AT&T Mobility steals all of Boost Mobile’s best riders.
The discerning observer will realize that it’s hard to come up with many knocks against Jake Johnson’s Alien debut in “Mind Field,” what with the strange and free-flowing arm motions, eye-pleasing urban environments and magic carpet wallrides that are sometimes of the switch variety. Beyond the absence of any rumored handrail switch b/s noseblunt, only two possible complaints are even to be comprehended, one being that more clips would be nice and the other that the original section lacked the hollow rasp of one Young Jeezy to really capture the bleak glory and cash profits to be found in ruling over an empire of crack cocaine consumers.
Helpfully the computer scientists employed by Quartersnacks.com dug into the b-roll footage and Jeezy’s triumphant 2008 song about “putting on” to peanut butter up the chocolate that was already among the awesomest video parts of the year. Due to my hapless internet coding capabilities I have
failed in posting the actual video above succeeded in convincing the Quartersnacks bros to upload it to Vimeo. The full AWMF Re-edit can be viewed here, where the part in question starts around 3:00, or you can download it in superior quality off the QS site here. Watch it again for the first time, marvel at the majesty of the switch 50-50 on the bench-back and the b/s noseblunt shove it, and ponder whether Young Jay Jenkins maybe has the game locked by default in 2010 with nearly every other worthwhile competitor jailed.
Update: Original edit here, with the AC music that honestly I don’t hate at all and cameos from that springy bug thing.
I have a thing with little kid skaters, which is to say, I have a thing against them, meaning, I generally/totally can’t stand watching them. In order to demonstrate how seriously serious I am and potentially earn internet cool guy points, I’ll just say there are times when I feel kinda iffy on Guy Mariano’s Blind video part, and when it comes to somebody like Nyjah Huston or Chaz Ortiz forget about it. Whereas I am a fan of dudes like Nick Jensen and Grant Taylor post-puberty, I really wasn’t at all interested in their floppy flips and billowing T-shirts before they cracked the 60-inch barrier, and even the watchable exceptions to this rule like Jeron Wilson and Colin McKay only serve as a bitter reminder that there are 14-year-old kids out there front-blunting it up while I have to go to work, pay taxes, spend my time thinking about cures for constipation and so forth. Youch.
But these deeply personal problems of mine are basically just background for the revelation that was Yaje Popson’s section in the much-ballyhooed “Rich Mahogany” video (holder of the title for best internet promo of the year), which had me reconsidering my whole hate-first-wait-five-years-and-then-ask-questions approach to little kid skaters. Now I got this New York-centric vid a couple months ago, partly because of that promo and partly because Billy Rohan and Lurker Lou were in it, and I just naturally assumed that over time I would gravitate toward the bearded dudes’ parts because, you know, we here at B.T.O aren’t impervious to internet stereotypes the same way we are to fiery lava. But there I’d be, letting Yaje Popson’s opening part play through, the usual little-kid grumbles fading to the back of my head like so many unreturned library books and Slap messageboard passwords.
One major advantage this kid has is backside lipslides, which he can seemingly screech across most any available surface. Another is an innate ability to break down my old person defenses. Let me give an example. At one point in this video part he’s doing this line down a street and he whips out the fakie frontside noseslide shove-it, a classic mid-to-late-90s ledge trick that’s gotten all bogged down these days with fakie flips and bigspins and reality TV and shit. It’s the sorta trick I would see somebody do at a spot or a park and think to myself how the dude doing it probably had been skating a while. Yaje Popson has a lot of these type of moves, or else something about the way he does a trick like the switch backside bigspin that made me think about Rick Howard in “Questionable” instead of whoever’s doing them these days (Darrell Stanton?). Or this frontside feeble grind he does on a beefy ledge, which is awesome in all the standard ways. And, he nollie 180’s into that courthouse bank drop, which is just silly.
Of course at this point Yaje Popson’s already past the little-kid red zone, because at 17 or whatever he’s shed most of that dumpy midget style that some dudes unfortunately never overcome, no matter how tight their clothing gets. There’s a weird kind of feature on him here, but the best idea is probably to get the Green Diamond video and watch that because it’s also got loads of beards and Vans and Kyle Iles does the sickest switch noseblunt slide. There is also a Soulja Boy song and the “Bossy” instrumental. You can buy it from Unicron probably, I can’t find Quartersnacks’s ordering page anymore.
So: in the last few weeks, JR Blastoff retired to the tune of a logo graphic, Nike scooped Koston, Heath Kirchart channeled Joaquin Phoenix on the TWS red carpet and Brewce Martin clung to life following a freak accident with a tire mounting machine. Strictly speaking yall can be forgiven if you didn’t notice that the yellow, coned wheels are coming off the skateboard business, while the powers that be do their damnedest to hold it all together, up to and including pro model shoes for Kyle Leeper and Shuriken Shannon. Perhaps it is time for a collective Bad Boys 2 moment.
First there was the nasty fight over who would be the lucky duck to nurse Active Mailorder back to health… because sometimes, “buy-two-clearance-items-get-one-free” deals just can’t get the bros buying flame graphic boardshorts again. Zumiez made a play with designs toward creating some sort of unholy mall-shop monstrosity, but couldn’t close the deal. The ultimate winners of the $5.2 million Active auction chose to remain nameless for reasons that remain their own (think they’re from Florida) but remember, you cannot put a price on the personal brand of Active Erica, though many have tried.
In a similar battle for a skate brand nobody cares about, Kareem Campbell issued a big “nuh uh” Tweet towards Circa, regarding the latter’s claimed ownership of the storied Axion footwear trademark. It’s hard to think who’d do better by this company, which had little going for it in its heyday besides the Guy Mariano model, a hot team and Kevin Taylor’s stab at a running shoe. As far as I know they’re currently counting on Brian Wenning to lead the charge back into the mosh pit that is the skate shoe market, which seems like the type of crazy-like-a-fox move the post-MNC Kareem would green-light, so maybe there’s room for the two parties to get together on this.
Elsewhere, Jamie Thomas’s Black Box distribution recruited Frank Messman, a known wizard with powers to conjure profits from skateboard sales. His brief is said to include constructing elaborate financial hedges against the shifting prices of Canadian hard-rock maple, urethane and black leather dye. Messman is familiar to some as the dude who “turned World around,” if that gives you any idea as to his credentials, but considering Messman’s rumored supernatural powers this actually could have been a back-door Trojan Horse power move by the Chief to head off competition in the past through time travel. (Terminator part 4 release this summer only a coincidence?) Regardless these are tough times indeed. Jamie Thomas famously tests the work ethic of his flow kids in the trenches of the Black Box warehouse; could traveling sales rep responsibilities await willing amateurs? Highly paid pros set to work devising a comeback strategy for Monster Trucks?
One idea to get the industry back on the rails that’s been floated by multiple “industry leaders is that old chestnut, the Olympics. This would “Grow the Sport” while simultaneously putting skateboarders alongside soccer and basketball players, thus earning them the respect of overweight middle-Americans that they so richly deserve. A similar gambit in the late 1980s resurrected the ping-pong industry, which had been all but dead after star paddleman Jerry Rogerman quit the sport to focus on a career in hair rock.
We at Boil the Ocean tend to believe that skateboarding in the Olympics is a bad idea, not because of any evil intentions by the IOC or the IASC or even Tony Iommi, all of whom are upstanding persons with nothing but the purest of intentions for athletic pursuits of all varieties. More problematic is the still-fresh memory of poor Bode Miller, pilloried in the press for his love of the bottle, and to make it plain I fear the same thing might happen to the gentle Fred Gall. Also certain sectors may object to putting professional skateboard riders in close proximity with teen girls in tights.
A better plan, of course, was already dreamed up by the wits at K-Swiss, who stunned the skate industry and rational thinkers everywhere by naming none other than Greg Lutzka “creative director.” Video evidence follows, if you somehow haven’t seen it already, it’s amazing.
BTO votes we put Billy Rohan in charge of everything. View his platform here around the 1:00 minute mark.