Posts Tagged ‘Quartersnacks’

Industry Meta-Post

July 7, 2009


“It’s on”

So: in the last few weeks, JR Blastoff retired to the tune of a logo graphic, Nike scooped Koston, Heath Kirchart channeled Joaquin Phoenix on the TWS red carpet and Brewce Martin clung to life following a freak accident with a tire mounting machine. Strictly speaking yall can be forgiven if you didn’t notice that the yellow, coned wheels are coming off the skateboard business, while the powers that be do their damnedest to hold it all together, up to and including pro model shoes for Kyle Leeper and Shuriken Shannon. Perhaps it is time for a collective Bad Boys 2 moment.

First there was the nasty fight over who would be the lucky duck to nurse Active Mailorder back to health… because sometimes, “buy-two-clearance-items-get-one-free” deals just can’t get the bros buying flame graphic boardshorts again. Zumiez made a play with designs toward creating some sort of unholy mall-shop monstrosity, but couldn’t close the deal. The ultimate winners of the $5.2 million Active auction chose to remain nameless for reasons that remain their own (think they’re from Florida) but remember, you cannot put a price on the personal brand of Active Erica, though many have tried.

In a similar battle for a skate brand nobody cares about, Kareem Campbell issued a big “nuh uh” Tweet towards Circa, regarding the latter’s claimed ownership of the storied Axion footwear trademark. It’s hard to think who’d do better by this company, which had little going for it in its heyday besides the Guy Mariano model, a hot team and Kevin Taylor’s stab at a running shoe. As far as I know they’re currently counting on Brian Wenning to lead the charge back into the mosh pit that is the skate shoe market, which seems like the type of crazy-like-a-fox move the post-MNC Kareem would green-light, so maybe there’s room for the two parties to get together on this.

Elsewhere, Jamie Thomas’s Black Box distribution recruited Frank Messman, a known wizard with powers to conjure profits from skateboard sales. His brief is said to include constructing elaborate financial hedges against the shifting prices of Canadian hard-rock maple, urethane and black leather dye. Messman is familiar to some as the dude who “turned World around,” if that gives you any idea as to his credentials, but considering Messman’s rumored supernatural powers this actually could have been a back-door Trojan Horse power move by the Chief to head off competition in the past through time travel. (Terminator part 4 release this summer only a coincidence?) Regardless these are tough times indeed. Jamie Thomas famously tests the work ethic of his flow kids in the trenches of the Black Box warehouse; could traveling sales rep responsibilities await willing amateurs? Highly paid pros set to work devising a comeback strategy for Monster Trucks?

One idea to get the industry back on the rails that’s been floated by multiple “industry leaders is that old chestnut, the Olympics. This would “Grow the Sport” while simultaneously putting skateboarders alongside soccer and basketball players, thus earning them the respect of couchbound Americans that they so richly deserve. A similar gambit in the late 1980s resurrected the ping-pong industry, which had been all but dead after star paddleman Jerry Rogerman quit the sport to focus on a career in hair rock.

We at Boil the Ocean tend to believe that skateboarding in the Olympics is a bad idea, not because of any evil intentions by the IOC or the IASC or even Tony Iommi, all of whom are upstanding persons with nothing but the purest of intentions for athletic pursuits of all varieties. More problematic is the still-fresh memory of poor Bode Miller, pilloried in the press for his love of the bottle, and to make it plain I fear the same thing might happen to the gentle Fred Gall. Also certain sectors may object to putting professional skateboard riders in close proximity with teen girls in tights.

A better plan, of course, was already dreamed up by the wits at K-Swiss, who stunned the skate industry and rational thinkers everywhere by naming none other than Greg Lutzka “creative director.” Video evidence follows, if you somehow haven’t seen it already, it’s amazing.

BTO votes we put Billy Rohan in charge of everything. View his platform here around the 1:00 minute mark.

Midwinter Video Roundup: Quartersnacks “Mind Field” Re-Edit

March 29, 2009


Straight up now

I was going to do one of these video-focused postings about the Untitled video where I gave all the skaters names of characters in the midcentury Bible story epic “Ben Hur,” except it started to seem like a lot of work real quick because I haven’t seen “Ben Hur.” Then I thought about how I should have done one on the Lakai “Final Flare” box set, but it’s been like three months since the goddamn thing came out and you can probably imagine where I’d go with it anyway: the no-sound-all-slow HD feature is basically 20 minutes of footage stretched over a 45-minute snowboard video canvas, the unused footage is bonkers, a bunch of Alex Olson’s best tricks somehow weren’t used (barrier tailslide, nollie b/s 180 over the bar), that fantastic Australia/B.O.B. tour clip is in there, the documentary veers a bit too far into the “Hot Chocolate” lane for comfort and leaves you wondering whether Carroll considered handing Ty Evans his walking papers once the whole thing was over with. One of the issues I have with his approach to making skate videos is the way the drama/emotion often gets turned up to 11… his sensibilities still seem like a weird match for the minds behind the goldfish chase and “Paco,” even all these years since “Beware of the Flare.”

You get the feeling that the Quartersnacks dudes maybe had a similar reaction to “Mind Field,” but instead of snarking around about it on the internet (or in addition to) they took it upon themselves to tear the original to pieces and put it back together in new shapes of their own choosing – a Google image search-inflected reframing of the Greg Hunt masterpiece, compressed to under 30 minutes and strained through a filter of Drumma Boy and “Fresh Prince” that sifts out all the Dinosaur Jr, most of the artsiness and half the dudes’ parts (they kept Arto?). Favored sections are expanded by way of b-roll footage and, as the situation warrants, QS seagull/cigarette equivalents in the form of ’80s tap-dance routines, cameos from the likes of Tom Jones and Lennie Kirk, and an update to the Carter-Dill tapes. Obvious highlights are Jeezy/Johnson and Kalis’s Trick Daddy epic, along with the musical tributes to Dylan Rieder’s fair features. This AVE part is perhaps better than the original and the shocking return of a dearly departed Workshopper at the very end throws everything about the original video (if not the entire universe) into question.

Anyway, a total tour de force, I think they still have it up for download here. Nobody go suing anybody now…

4. Jake Johnson, “Short Ends”

December 27, 2008

This part from the lanky, fringe-haired toast of New York came out late last year but the powers that be at Chapman boards only got around to putting it out on DVD about halfway through this year, so I’m gonna go ahead and count it for this little list. I’ve nattered on about Jake Johnson’s East Coast superhero potential ad nauseum already, so I’ll spare you, except to say that lately what’s got me psyched on this part is the way he flips the skateboard – crisp and solid, not all ginger-footed like some of these kids out there today. You know what I’m talking about, right. In a PJ Ladd sort of move Jake Johnson logged nearly another part’s worth of footage in the post-credits, which Slap board maven “Gest” has uploaded for your perusal here. And, Quartersnacks still has copies of the actual DVD for those of you with six dollars to your name, as well as the “New Thirsty” video which you really should be watching in this holiday season.