Posts Tagged ‘Rick Howard’

Frenchman’s Defection To German Shoe Company From Californian One Spotlights A Deepening Fissure In The Industry Dudes

September 11, 2011

“…Along the way, amazing things have simply continued to happen–like a Francophile Forrest Gump, seemingly stumbling obliviously from one victory to the next…”

Did you leave on good terms?
We talked a lot about it. For them it was hard. I understand their point of view. It’s the skate brands that make all this happen. They have the real sense for it. They are the ones that go find riders and build them up. Without Rick Howard, Mike Carroll, or Guy, I would still be out in the French countryside. They push people like me up and then the big companies can come in and help themselves. I see their side of it. That’s why it was so hard to make that decision.

Trying to figure out which plot point in “Forrest Gump” would correspond with Lucas Puig’s fraught parting with Lakai to don triple-striped track suits. (Spoiler alert) Maybe when him and Lieutenant Dan ride out the hurricane and Lt. Dan loudly curses God? Or the point where Forrest decides to stop running cross-country with his new pack of followers? Sleeping with his elementary school heartthrob and then she abruptly bounces?

Like Gump’s rise to become a shrimping magnate, Lucas Puig’s shift to Adidas was in the works long before Es went into suspended animation, but this month’s splashy teamrider interviews in the new TWS, Adidas-backed web part and the magazine’s concurrent gushing over a lavish Nike shoe-release party in Spain comes off sorta tone deaf, coming a shortly after the towel was thrown in by the dudes who touched off the current generation’s Game of Skate obsession.

I guess if the years go on and footwear heavies like Lakai, Sole Tech, etc are forced into a farm-league role by virtue of their slimmer wallets, interview responses like Chris Cole’s recent DC talk or the one above (or maybe the “why’d you move” question itself) will vanish and look kinda quaint in the rear-view mirror, but currently Puig’s comment makes me feel for the Crail camp. They bring up the hot young’ns, occasionally turn them into stars good for a pro model or two before they wave goodbye and head for money-greener pastures. And if you don’t cheer them on the way out you risk looking a hater in the “do u” era.

From a P&L perspective it seems like a kick in the pants too–like you can have Cory Kennedy sell your wood and urethane, but when it comes to moving high-margin kicks and clothes, a dude like that may ascend outta your price bracket. So does your enterprise turn into a staging ground for the more well-heeled shoemakers, or does a Lakai satisfy themselves with a role as tastemakers and scouts scooping talent on the upswing? Do these companies need to figure out tie-ups to ensure some type of compensation/protection for bringing dudes up? Long-running contracts? Does skateboarding need break-up fees?

There’s a rumor going around that Sean Malto is being wooed away to DC to the tune of $5 million over a period of five years, a princely sum that raises the interesting question as to where DC ranks along the shoe co spending spectrum, what with their recent team overhaul-splurge. You could also ponder the potential for the multinational Nikes and Adidases to raise up new faces–in their now-decade of SBness has Nike gotten behind many lesser-known ams? I’m thinking Shane O’Neill, Grant Taylor? Lewis Marnell? With Adidas one would be Lem Villemin, who it’s nice to see get on with Cliche at last.

As far as that part goes it’s usual killer Lucas Puig stuff–he has got a real good handle right now on manual tricks, especially the one at three-up-three-down and the crazy squeaker. The BA/SF run was a nice point-scorer and the backside nosegrind revert up that brick ledge is heavy duty.

Gangstarrs

October 12, 2009

bledsoe-howard

Two tricks, that may or may not be related by blood, which popped out at me watching the great Gang of Fourstar tour vid: rumored-to-be-pro-now Tyler Bledsoe’s fully functional ledge combo at 2:30, making the most of a multi-dimensional object in 3D European space. Later, skipper Rick Howard’s backside nosegrind at 11:02, or more specifically, the way he slips the front foot back just so after the pop-out… really I did watch this like ten times. It’s weird, every time one of these Crailtap-backed tour productions comes out (starting back with “Beware of the Flare”) it always hits me how this is probably the best showcase for Rick Howard’s skating these days, though I was a big fan of his section in the Lakai video. I don’t know. Bledsoe’s gap to backside lipslide might have been the best trick in the video. Well, think I’ll watch the foot-flutter again, hold on.

Bros in Time

July 22, 2009

guy_rudy

For whatever reason this week we’re seeing a lot of themes around the glory of bro-ness popping up here and there, so I’m going to avoid retreading tha Plat’s recent odes to the season in favor of more other shit that warms the darkened cockles of aging skateboard hearts*. Such as this time warp Guy/Rudy pic, featured in the new and generally entertaining Wallride catalog. (Check for the Skate Mental dolphin deck and Carroll’s up-rail innovation.) We can sweat the Crailtap crew’s growing pains as they try and chart their course with the ’90s steadily shrinking in the rear-view mirror, but then they’ll parcel out photos like this, or empty the footage vaults for the box set, and future generations of face-tattooed Christian fundamentalist rappers can be forgiven. Too bad they’re not driving a Civic.

Tenuously related is this Lakai commercial for the nold Rick Howards, which I’ve unfortunately yet to sample, in which our pal gets some help from a couple IATSE Local 33 friends. But not Mike Carroll. If 411s were still coming out and I was still watching them I would for sure be waiting on new Lakai spots.

*inevitably bumming out the anti-bro-feeling Carbonite

In the mood

September 12, 2008

Like they did with their Pink Motel trip a while back, Fourstar put up a video of their New York catalog shoot the other day, which suspiciously resembles your usual workaday skate photo hunt, except, you know, with Guy Mariano and Mike Carroll and whatnot. And check it out: an HD video without a trace of slow-mo, no symphonic music, not even one shot of somebody wiping sweaty hair from their face and ice-grilling the camera like “one more try, man.” Just saying…

Addendum: Hey, where the fuck was the Gonz? It’s New York City right? Also just saying.