Posts Tagged ‘shoe agreements’

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August 30, 2020

A hot and tense summer, now bookended by horror and heartache. The world is in motion. There is a feeling of general unmooredness, less and less seems clear. Boys of Summer is selling a sweater that prominently boasts the Century 21 logo. Onetime gap phenom Auby Taylor recently released perhaps the best vert part in years. 10C41 has been previously discussed. Mixed media artist Chris Joslin this week captured the international malaise in a shirtless Instantgram post:”@Rockstarenergy,” he wrote, “hits different with some @ChickFilA.”

True enough. And so it is that skateboarding subconsciously reaches for comfort in the familiar, a well-worn anchor in the storm. Last spring, asphalt-leaping SOTY frontrunner Mason Silva offered a ‘Real to Reel’-flavored introductory part for the storied NorCal board concern. This summer, Brandon Turner stole the show in Sk8Mafia’s new vid, 20 years on from ‘Fulfill the Dream’ precociousness and channeling all that’s come since into a switchstance benihana. This week, roadworn Austyn Gillette followed up Former’s uncommonly heavy ‘Cheap Perfume’ vid by returning to the Habitat team, via a winking ‘welcome back’ clip featuring an obligatory acoustic guitar. Elsewhere, retro shoe models, including some that had no business reemerging from the CCS catalogues of yore, run rampant across shoe walls.

The biggest beneficiary may be Julian Davidson, lately of Element, this month resurfacing via professional endorsement deals for the Jamie Foy-led Deathwish Board Co as well as the percuolating Emerica Shoes. In a hotly gesticulating realm and arena which seems, on any given day, to be governed by track-panted Europeans, New York sidewalk spot impresarios draped in clip art, or Floridians, Julian Davidson is a departure in every way — a born-n-bred SoCalian from Long Beach, reared up in Element and TWS vids, whose Emerica intro clip centered on big rails and gaps. Such ‘consensus skating’ over the past decade became increasingly shaky middle ground as fragmenting subgenres pushed switch backside heelflips down the Wallenberg gap, fakie manuals across streets, and mile-long switch backside tailslides, but in these fluctuating times now perhaps holds the timeworn appeal of a John Hughes movie, a two-weeks-skated deck, a platter of warm lasagna.

Have you, dear reader, found yourself in bed, half-liddedly wallowing in WarmUpZone/4Ply‘s data-heavy gaze across toxic avenger Fred Gall’s formidable and beloved video catalogue? Will the Vent City Pod Cast choose an ollie for its trick of the week? How come Alien Workshop hasn’t flowed a bunch of the new Philly generation? Is Thrasher, which ran in the Louie Lopez issue a Baker 3 retrospective and lately has been posting up Baker 4 parts, in danger of becoming trapped in some sort of Baker nostalgia feedback loop that requires a moustache and wide-brimmed hat, or a bat facial tattoo, to escape?