Billions of burgers flipped by McDonald’s Corp., five decades’ worth of James Bond movies and the estimated $100 million net worth of Wayne “Mr. Entertainment” Newton bear witness to how consistency and a reliable product can command a loyal clientele and lucrative following, if not adoring devotion and the occasional soiled thong hurled upon a pockmarked Las Vegas stage. Jeron Wilson, Chico Brenes and Mike Carroll seem to understand that there is and likely always will be an audience for specialized heelflips, nollie heelflips and backside smith grinds, even while those such as Gino Iannucci and Anthony Pappalardo can’t seem to bring themselves to keep playing the hits year in and out.
Whereas technology setpieces of “Pretty Sweet” invested heavily in the wow factor, DGK’s full-length debut, arriving after a series of mixtape-like one-offs and features like Kayo’s “It’s Official,” offers few surprises. A DGK customer knows what he’s paying for — although the “Chocolate Tour” as reimagined by Harmony Korine storyline here heaps disdain upon paying for what otherwise can be racked or heisted — and Stevie Williams & co seem to have put years of work into delivering this, an overlong, guest-heavy, ready-made blockbuster willing to elbow aside wimpier videos for a spot as the successor to, if not the culmination of, vids such as “20-Shot Sequence,” “Tantrum,” “2nd To None,” “Ryde or Die Vol. 1″ and “Street Cinema.” When 2 Chainz comes on here it is more earnest than when used by dudes hopping bars in Queens wearing twill trousers.
For an hour, DGK’s “Parental Advisory” glories in loudmouth rap music, camouflage pants*, gunfire, cameos from skate-rap touchstones such as Kareem Campbell, Fabian Alomar, Steven Cales, DMX and Beanie Siegel, shoplifting, loose-fit denim, shiny chains and hat-tags fluttering in the breeze, wife beaters, small wheels, graffiti, and some jack moves. For those paying attention there are references to the Menace intro in “Trilogy,” the Bones Brigade in “Police Academy” and even a much-beloved pre-Slap message board pro-skater-dies meme.
No one will look to this video to register on the ATV meter but in the trick department DGK too delivers as promised: Josh Kalis and Stevie Williams skate Love Park; Josh Kalis unloads his monster 360 flip and Stevie Williams cracks some switch heelflips. Wade Desarmo, one of those Canadians who maybe fell a little too far in love with tall tees over the past decade, stacks heavy-lidded picnic-table tech including a hazed-out hardflip backside 5-0 and an alley-oop frontside flip that ranks among the best in a year when Andrew Reynolds put out a video. Marcus McBride turns in a full section that ought to make any pro with a board out for longer than 10 years sit up and prepare an excuse and Rodrigo TX, who has quietly been on a non-stop hustle these past five years, loudly reps the defunct Es shoes company and snaps a terrific looking switch kickflip over a rail. Some of these newer kids with all the “D” names blurred for me, but Keelan Dadd has poise and good runs like the one with the switch kickflip frontside boardslide. Lenny Rivas, who made a serious run at Knox Godoy status himself, has gone grown man and turns a couple new helicopters onto the handrails. My vote for best-dressed dude in the skate game Jack Curtin comes through late in the vid and wrecks shop with some incomprehensible tricks like a switch shove-it 5-0 on a rail up against a wall and his hairball switch backside lipslide down the Clipper ledge.
Probably there always will be like-minded dudes out there doing it like Brandon Biebel but the clarity of purpose Stevie Williams puts to “Parental Advisory” sometimes makes it seem like he’s carrying a whole subset of the 1990s on his back here — nods given to all these little-seen skaters and rappers, a lengthy skater-on-skater-crime narrative that picks up where the Menace video that would never come left off in “Trilogy,” even going so far earlier this year as to deliver a Fabian Alomar part time-capsuled in from 1996, and then achieving the seemingly impossible by getting Kareem Campbell to commit to a skate project**. Coming out a month after “Pretty Sweet” secured DGK an underdog status they probably relish, and the fact that every dude on the team managed to turn in more or less a full section can be read as an endorsement of any number of those motivational platitudes embroidered onto DGK baseball hats, but it’s probably too much to ask this company to cop to now-certified overachiever status.
*of several persuasions
**no knock on the work that went into that song but the Crailtap dudes might’ve just happened to catch him at the store