Hold on to your genre
Once upon a time there was a band called Ween, two brothers in blurred vision and fractured humor who made cheaply recorded records full of bizarre and beautiful ditties dedicated to squelching weasels, juicy trees, Mexican restaurant menus and persons called “Jilm.” Born of hotboxed bedrooms in that fabled decade of the 1980s, the Ween bros for years beckoned listeners to follow as they stumbled sidelong into new nooks and crannies of their aural rabbit-hole, until at a certain point they decided to try their hand at actual songs – cleaning up the rattling fuzz, taking the delirious helium out of their voices and scaling back on the copious chemical consumption that fueled the fever dreams of their early days. Few begrudged the evolution and broader success followed, but that beloved loopy spark was diminished.
Try as I might to shrug it off I’m having a hard time not feeling similarly wistful re: Blueprint’s annexation of U.S. amateurs in recent years, most recently highlighted in this “Make Friends With Marty (Murawski)” clip teasing the hotly anticipated “Make Friends With the Colour Blue” vid. There’s nothing much wrong with the skating of Murawski or his Bostonian brother-in-boards Kevin Coakley, who preceded his entry to Blueprint’s ranks; aesthetically these two guys are fine but you kinda wonder to what purpose they’re seeking out these US dudes, overlooked by domestic operators either fairly or not.
It is tough to hold it against Blueprint, particularly in tenuous economic times, for aspiring to be more than “just” a British concern. They’ve earned a seat among the top-tier outfits of the world by virtue of output, progression, very nice graphic design and general staying power over the years, etc. But I recall putting on “Waiting for the World” and cocking an appreciative eyebrow at the meticulously constructed intro, like a TV-shaped portal into an empire of overcast skies, decrepit ledges and red phone booths made for the the “unique vision” of the thing, in the earnest parlance of a Tim Gunn. The rather ripping Brady/Jensen footage in the “Make Friends” clip is a good/current example, and their approach got these dudes into the biggest vid of the past five years, so they’re doing something right.
This is all sounding kind of “you know, when I was a kid…” and whatnot, which is true, but Blueprint’s got global heft to its name and the hope is it’s put to good use, as opposed to loading up the new BP holo-vid in ten year’s time and seeing a load of the same Arizona ditches and San Diego handrails that recently appeared in the 20th-anniversary SK8Mafia video for instance. Keeping it gutter, and so on. Probably these reservations will fall to the side when “MFWTCB” arrives, and I’ll buy it regardless, but in the meantime I’ll wonder why you’d fish overseas when there are bass like this to be boated in your own backyard.
Addendum: Do you think Brady frontside flips into that thing for the video?
boil the ocean 