Red Bull GmbH Made The New Transworld Video So American Media Inc. Didn’t Have To

Here he is, teeth beared on the cover of Men’s Journal, Mark Wahlberg, née Marky of the Funky Bunch, sliding now into your brick-n-mortar mailbox with offers. Those biceps, and how to get them. He knows the names of 101 lust-worthy gifts and where they can be bought. LSD, and how it can cure depression. Strong and rich, yet Mark Wahlberg soon will disappear to make way for next month’s displacer, usurper of children’s dreams, as the Transworld subscription that once was runs its course beneath these dominant males’ steely, practiced gaze. So it goes.

Elsewhere, the TWS spirit remains carried forward, if under different corporate stewardship and alternate projects. While www.skateboarding.com continues to redirect toward the remaining staff’s video efforts and daily aggregations, Austrian beverage conglomerate Red Bull GmbH this week effectively released the new Transworld video. Recognizing a gaping hole once filled on an annual basis with slickly produced full-lengths staffed by pro-level grab bags, Red Bull’s ‘You Good?’ release proffers a 2019-friendly runtime while rejecting most current video conventions to throw back toward Transworld’s ’00s video heyday: A trip hop-powered opening montage, copious amounts of slow-mo, ‘retro film effects,’ a title you may well find yourself hollering to your own bros.

With ‘You Good?,’ Red Bull’s controllers seem comfortable flexing in ways accessible to soda manufacturers but not many others in the enthusiastic yet money-poor realm that is skateboarding in 2019. Pristine spots are ripped across multiple hemispheres by power pros, at all times uniformed in Red Bull-logoed headwears, at some times leisurely guzzling from the famed skinny cans — as you do. Husky Rick-flipper Jamie Foy hauls a 5-0 grind over the back and down a kinked rail, and gaps out to a ferocious frontside bluntslide, before tagging in Zion Wright for a long-spun cab over a Barcelona bannister and an immaculate frontside 180 to backside nosegrind down a different one — in this video, he is the lone Red Buller to (briefly) go hatless via a boosted McTwist. ‘Bust or Bail’ loud-armer Alex Midler exhibits his uncanny ability to take awful slams and go up against Jamie Foy for pointer grind distance, and his nailbiting ender builds on Silas Baxter Neal’s own TWS-closer from six years back.

Powered by caffeine and the courage of a cartoon ox with nothing left to lose, Red Bull wraps its carbonated hooves around a moment that would seem to favor the TWS video-making model of old. Adulting and wellness trends, the thrill of the SOTY chase and battery-powered massage pistols now make it possible and even obligatory for yung’n’hungry pros to record multiple video parts in the course of a calendar year. This has helped to fuel the full-length video resurgence as one-off parts quickly pile up and tumble down the timeline, while all the good one- or two-word names get used up. Look no further than Chris Colbourn’s criminally overlooked ‘Peace’ part earlier this year, shoveled off into the ether last January, which one could imagine closing a Transworld-style vid in years past.

Should Red Bull go ahead and expand their print media empire beyond its Red Bulletin title by launching its own Transworld-tributized monthly magazine? By requiring teamriders to wear branded hats — generally speaking an optional fashion accessory — in every clip, is Red Bull subliminally flexing on makers of shoes — which pretty much always must be worn unless you’re Jamie Thomas or Bob Burnquist? Could headwear-compulsory Red Bull sponsorships simultaneously preserve both the finances and vanity of prematurely balding pros?

The Great American SOTY Chase of 2018

First it was a blue wave, then a red wall, smashing out a purple rain (or golden shower) over a green revolution and sporadic outbreaks of orange justice. This year, the campaign for Thrasher’s Skater of the Year appears colourful and relatively wide open amid tentpole video releases, a revitalized underground contest circuit, and Viceland continuing to provide a televised venue for which ascendant bros can make sacrifices unto the skate-goat, to the extreme. Who in the skateboarding business has the power and position to contend for Thrasher’s ultimate prize?

Corey Glick: Moustachioed Midwesterner Corey Glick’s punch-through in 2018’s back half may provide some balm to that sore question — whether it’s possible these days to capture the Rusty trophy without the backing of deep-pocketed footwear marketers, corn-syrup/caffeine mixologists and other moneyed interests. The current Foundation squad seems as painfully working class as they come, which seemed no impediment to Corey Glick’s KOTR heroics on the Super Co’s behalf, or maybe, it helped. The TV turn and last year’s ‘Am Scramble’ attendance places him in the conversation, and his scorching section in Foundation’s ‘Souvenir’ promo is a persuasive argument, wherein Corey Glick took the lead among an unlikely crop of wallie-to-noseblunt slide clips this year, and sailed an unbelievable, barely-on-his-soles ollie to wrap the vid and secure the professional bag. The backside noseblunt shove-it heavily contends for trick of the year.

Zion Wright: There is a whiff of inevitability around the yung bro, possibly wafting by association from Floridian colleague and 2017 FLOTY to SOTY Jamie Foy, who Zion Wright seems to match in handrail fearlessness and maybe surpasses in terms of transition 540s. The newly incorporated Vice component may have shrunk the number of years dudes need to suffer and burn on the national scene to qualify for a SOTY nod, though by the time of its airing Zion Wright had already half-cab backside smith grinded Hollywood High’s long pole, along with that 50-50 to backside tailslide in Philly and the no-hander QP backside 360. Last month he captured December’s cover and odds seem better than even that he releases some other type of part before the year’s out.

Austyn Gillette: His tricks settling into a nicely grizzled groove as the days of gangly switch feeble grind shove-its fade, modern man Austyn Gillette maybe is a long shot for this magazine award, stacked clip-for-clip versus various uber-achieving peers. Within the realm of the qualitative, where tricks are the products of hand-labour and all moustaches neatly trimmed, Austyn Gillette’s ringing ‘Radiant Cure’ part crunched hubbas and rewound shove-its, flexing one of the industry’s most reliable switch 360 flips. He poured his heart out to Thrasher in one of the year’s more penetrating interviews, later tucked in for the nigh-unpronounceable EPØKHE clip and put on a late-summer clinic at LES. His weightiest contribution may have been to inspire one of the decade’s most impassioned trick-nomenclature debates.

Evan Smith: The Thrasher clan has celebrated Evan Smith’s spastic precision for years, and between his MVP KOTR acronym-hoarding and the follow-up interview feature in his cover-photo issue, the High Speed powers that be seem to have fully embraced his wide-eyed, chronically curious personal brand. Finally receiving a Skater of the Year honour would be a long time coming for Evan Smith, who’s been a credible candidate for the last several years, offering both blockbuster-level tricks and a tall measure of sweat-lodge creativity, which tends to put some distance between the visionaries and dudes who can just do every trick. In 2016 he brought mirror-image, gap-incorporating kickflip wallrides; this year it’s a frontside kickflip water-whip and street 540s. He is the heaviest favorite.

Mason Silva: A no-frills ripper who put in ‘King of the Road’ miles on this year’s winning Element assemblage, Mason Silva’s also dispersed video parts for ‘Peace’ and the leather-and-wetsuits handstitcher set at Former. You can tell Mason Silva is a workhorse by the way he takes frontside bigspin tricks over rails and gaps the hard way, or the early pop commitments required to travel fakie over bump-to-bars and handrails. He arguably could come with still more footage before the year’s out, but then again on the other hand, his crewcut and love for the frontside 360 seem reminiscent of Jeremy Wray, a perennial Skater of the Year runner-up.

Tyshawn Jones: This generation’s undisputed king of New York romps through the city with the Gonz and promises a landmark part in Bill Strobeck’s soon-to-debut ‘Blessed’ opus for Supreme, and given that most of the yung restauratuer’s moves this year have been made in and around NY, odds favor a Jake Johnson ‘Mindfield’ tilt at the gnarliest and hardest-to-tackle spots on offer across the five borroughs. One of those — a train station ollie that Quartersnacks placed a bounty on months back — just landed the first Thrasher cover of the New Year, and earned the AVE endorsement.