This fall, using now-retired Osiris pro and eponymous mutual aid organization leader Josh Kasper as a cipher, Jerry Hsu might have inadvertently blown the lid off one of the industry’s most jealously guarded secrets — that the dramatic plotlines and festering beefs underlying so many video parts, graphical concepts and magazine ads may be meticulously scripted to wring maximum discretionary dollars and tweenage emotion from each expertly slow-motioned ollie over an earmuffed DJ. To wit:
I don’t want to throw him under the bus too hard here but how he would go about these demos…I heard he was really influenced by pro wrestling and that made a lot of sense to me. He would apply that same mentality to his skating. Like, I know he would bail tricks on purpose at demos just to dramatize his skating. Ollieing off vert ramps and constantly trying to hype up the crowd, literally trying to get them to chant his name.
Josh Kasper’s Europop and benihana stylings have made him the muse of a generation, but Jerry Hsu may be tapping into a deeper and more engrossing narrative. Just a few years before Osiris’ Flexfitted heyday, pro wrestling was confronting its own flagging powers as the detritus of the 1980s, which staked millions upon matchups between brawny tycoons and vengeful snake handlers, had receded in the face of the grungier, grittier 1990s, setting the stage for the neon-spandexed heroes of the ’80s, such as Hulk Hogan and the Macho Man, rebrand themselves as black-clad villains out to remake the enterprise in their own graven image. To some, these were dark days, the nights filled with loathing and doubt and greasy endorsement contracts.
Have Eric Koston and Guy Mariano opened the door for their own face-heel turn following the official announcement of their long-rumoured exit from Girl last week? Some plot cues could be found: Guy Mariano clad in all black, Shooter McGavining the camera while Instagram followers* mourn his departure from the Crailtap camp that provided both the aquatic catchpad for the then-spent rocket of his 1990s ascent and an expanded platform for his late-00s relaunch. Eric Koston, who seems in the post-Lakai years to have gravitated away from the board concern he and Guy Mariano helped elevate to the tippiest of tops in the 90s as well as the affiliated clothes company they cofounded, has yet to offer any parting pleasantries to Girl, which bid farewell to the duo last week in an understated manner similar to that which once characterized the company’s 1990s print and video output. In the glorious bro-hug emoji that is the ‘Boys of Summer’ video, Eric Koston’s footage is placed in a Nike-aligned segment separate from Rick Howard’s and Mike Carroll’s, whose decades-tested tag teaming carries a bittersweet twinge this time out given the changes at Crailtap.
Should Eric Koston and Guy Mariano, two legendary talents entering their professional autumn years with families to provide for and their legacies already safely carved in the hardest-rated urethanes, blaze a new career path by embracing filthy lucre with no apologies, a direction that seems inevitable for pros entertaining corporate sponsorships that have in recent years required increasingly convoluted and amusing justifications? Could Street League boost ratings and garner heavier-hitting corporate sponsors by augmenting its ‘impact section’ with scripted and intense rivalries, surprise interferences in high-pressure runs and the occasional tossed folding chair? Is Tim O’Connor best positioned to thrust fuzzy microphones into the frothing maws of ranting champs and goad them for more, and could Rob Dyrdek cut a convincing Vince McMahon figure? Might dropping all his big-money sponsors in favor of skater-owned startups, dressing in all white and pivoting away from the calf sock improve Nyjah Huston’s SOTY odds, or at least result in more wallrides?
Tags: Boys of Summer, Damian, dollars and sense, Eric Koston, facemelters, Fourstar, Girl, Guy Mariano, Hollywood Hogan, Jake Roberts, more wallrides, Nike, Nike Skateboarding Apparel, retirement planning, snapping into Slim Jims, Ted DiBiase, The WB, Vince McMahon, WCW, WWE, WWF