As the pot of boiling molten lead that is euro zone’s economic crisis continues to upend itself over the continental bloc, scalding and blistering the region’s economic back and dribbling into the frayed and threadbare underpants of its long term growth prospects, seeking sales abroad makes sound business sense. In recent years Blueprint and Cliche have followed the trail blazed decades back by Flip, settling into So Cal distributorships and placing themselves into contention to sign American handrail hopefuls and carve forth that ever-succulent slice of the lucrative US boards market, with the throbbily rising greenback translating to ever-larger piles of euros and related European commodities such as wine, Matif wheat and heavily sold David Hasslehoff albums.
Cliché’s latest vid arrives entitled ‘Gypsy Life,’ perhaps in a nod to the company’s Frommian series of tours as well as its increasingly nationless nature. A decade ago, in the ‘Bon Appetit’/French Fred era that elevated Cliche to the world stage, Australian phenom Cale Nuske represented a major off-continent shift in Jereme Daclin’s teambuilding. Two years after that Cliché scooped Arcadian manual-pad mixologist Joey Brezinski who had languished for a time in a kind of post-Tyron Olson teammate limbo, considered to be a uniquely singular experience, and also representing Cliché’s initial foray into employing Americans.
While Lucas Puig, that postnaturally gifted ledge soothsayer, and drop-down sweatsuit maestro JB Gillet remain spiritual viceroys, the current Gypsy Cliché is more multinational than ever, with Frenchmen representing just over one-third of the team; U.S. riders now make up the largest non-French bloc, with the remainder split between the U.K., euro zone and Australia. While Palace and Polar ball for position in an effort to crack some long-standing glass ceiling long constraining east-of-the-Atlantic hardgoods operators, Cliché’s recent hires of the triple set-thundering Paul Hart, transition muncher Brad McClain and schoolyard impressionists like Daniel Espinoza and the now-FA’d Kevin Bradley give the company firm US positioning in several relevant subgenres.
In Cliché’s bid for cross-borderdom, it is Lyonnaise hot shoe Max Gerzoni who makes the most powerful argument for France’s continued dominion, uncorking probably the best video part so far this year – Thrasher drew the easy comparison to Puig but for our unconverted francs the better metric is Chewy Cannon, whose nervy energy, switch ollie poke and merciless flick Max Gerzoni closely approximates. He also constructs some of the more incredible lines in a while, weaving in poorly understood tricks such as the fakie frontside bluntslide, an arcane god few recently have prayed to beyond the house of Cobra Chris Cole. In another frightening turn, Max Gerzoni backside lipslides a legit handrail out of a manual.
With some three parts under his belt so far this year, is Max Gerzoni preparing for a Mark Suciu-esque run of productivity that can only end under the crushing drudgery and long-term wisdom of pursuing higher education? Is French still regarded as the international language of ledges? Is JJ Rousseau still recording footage? Did the boy seriously backside lipslide a handrail from a manual? If what Joey Brezinski said years back about using EA Skate to craft new manual combinations, would this qualify him as the first dual-level professional both on board and on screen?