PJ Ladd, Bearing the Weight of History’s Expectations Amid a Multiyear Video-Part Drought, and Also Some Discussion of Mystical Bears and Their Rumored Powers

In Richard Adams’ ‘Shardik’ a primitive people discover a long-prophecized god-bear, departed many generations earlier. The plus-sized mammal is worshipped by some and denounced as a property-wrecking menace by others, ultimately sowing divisions and touching off armed conflict before going on to collect royalty payments and licensing fees for use of his likeness by various professional sports teams and honey vendors. It is a lesson for our times and enshrined in our country’s tightest document, the USS Constitution.

Raised among Boston’s bruins, PJ Ladd is among the skating tribe’s most prodigal sons, gifted immense talent which he may not necessarily have squandered in the post-‘Really Sorry’ years — but certainly has been hidden beneath a bushel, to trangress into the deadly sin of proverb-mixing. It is inaccurate to claim he’s had no parts since — there was Es shoes’ last full-length gasp, a noteworthy DC intro, scattered park footage and assorted detritus — but the Plan B vid no-show sounded an ominous tone, and Colin McKay’s subsequent ‘Black Swan’ invocation eroded hope for the autumn of this wonderful, horrible skate career.

Does US sports apparel manufacturer New Balance and its ‘Tricolor’ executive production team deserve credit and reciprocal shoe-purchasing decisions for coaxing forth the most complete PJ Ladd video section since the Iraq war’s onset? Credit may lie with trusted filming hands, team manager life-coaching hammers and related Vince Lombardisms, promises of forbidden treasure hoards or (most likely) some potent mixture of these. The question itself is moot, the proof lies within digital video footage files spread across three minutes like $240 worth of creamsome pudding.

There is a line here, when the jittering percussion fades to a soothing drone and any remaining eyebrows lifted by PJ Ladd’s marmalade scruff relax to Cro-Magnon levels — it kicks off with a switch 360 and meanders with enough spark in the flips and power in the push to briefly resurrect those Coliseum ghosts. And much is forgiven. PJ Ladd, who once changed skating’s trajectory via an out-of-nowhere skate shop video mainly on word of mouth, owes the world in 2017 probably not much, enjoys a secure legacy. But you can still hope for more, and even if it doesn’t hit with the same impact, one can wallow in a fistful of PJ Ladd lines and ledge moves from Boston’s famed Eggs spot and be satisfied.

Some cosmic block now lifted, will PJ Ladd’s recent bout of filming develop into a full-blown fever in which he, like the recently revived Aphex Twin, unloads a succession of new footage and unburdens various archives unto a gobsmacked and blissed-out public? Does the fact that PJ Ladd is filming more while the ‘Tricolor’ vid’s release is delayed heighten your hopes? Has PJ Ladd, by growing a Grizzly Adams beard, communed with mystical bears of old to attain still-greater powers such as tearing the doors off cars and swatting salmon from rushing river rapids? If you are a bear is eating a whale an ender-ender?

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One Response to “PJ Ladd, Bearing the Weight of History’s Expectations Amid a Multiyear Video-Part Drought, and Also Some Discussion of Mystical Bears and Their Rumored Powers”

  1. Kevin Says:

    http://www.thrashermagazine.com/articles/trash/new-balance-s-tricolor-video/

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