Iconoclast boardsportsman and outspoken tastemaker Jason Dill is back at it again, this week controversially dropping video footage that prominently features a tucked-in t-shirt. The web clip, posted above, proved instantly divisive on the ‘Net and has raised fresh questions around the “institutionalization” of skateboarding as corporate interests exert ever greater control over team dress codes and branding.
The issue has festered since the early ’00s when Baker/Bootleg teamriders sparked outrage and tingled curiosities by donning fitted sportcoats. The latest escapade by Dill, known for provocative fashion choices such as Diesel jeans and nudity, alarmed industry observers already concerned about the growing influence of “the man.”
Jason Dill first signaled an embrace of the tuck last summer when he, along with noted dressers Alex Olson and Eli Reed, were spotted tucking in tank-tops at the Maloof Money Factory contest. Dill recently reprised that look at Brandon Biebel’s skatepark where he demonstrated that a more-constricted waistline need not interfere with basketballing feats. But expanding the initiative to include t-shirts opens a new front in the steadily growing furor and presents aging boarders with another dilemma around the already murky standards of conduct in the elder statesman role.
A little over a decade ago Dill spoke of chafing under the norms of mid-90s California skate-code, which required a certain bagginess of pant and support for Wu-Tang Clan singles. Could his venture into tucking shirts reveal similar discomfort with fashion standards that have in the past 10 years more closely aligned with Jason Dill’s personal tastebuds re: tightness and expense? Is this really a big marketing ploy for a new line of Fucking-Awesome belt buckles? And will Jason Dill laugh all the way to the bank as five years from now we all vigorously are tucking and he sharply moves to un-tuck in a scenario that is like Dr. Seuss’ cautionary tale about the Sneetches?