‘People can get a cheeseburger anywhere, okay? They come to Lakai Limited Footwear for the atmosphere and the attitude. Okay? That’s what ‘The Flare’ is about. It’s about fun.’

What if you’d been told, on the occasion of ‘Fully Flared’s premiere nigh ten years ago, that Anthony Pappalardo’s part would provide a primary guiding light for the shoe supplier’s next full-length video — would you have believed it? Similarly could any 80’s baby have guessed that it would be Crailtap’s joint tour vids with Anti-Hero that would set the Girl and Choco camp’s course for much of the ’10s? What would you say if some time-mastering pixie had whispered ten years ago that Lakai would require the vision of a Mattel toy company exec to navigate the wiles of a marketplace commanded by Nike and Adidas? Could a mere humanoid imagination conjure a world in which Jake Phelps is a recognized television personality, Dr. Dre works for Apple Computers, a new Star Wars movie comes out every year, and Gucci Mane lives a life of domestic sobriety?

It’s true, all of it. Now comes “The Flare,” Lakai’s first formal video project since Barack Obama’s inauguration, perceived by some as a comeback, executed more like a reboot. Any lingering pathos or hard feeling from recent years’ departures and drama is shoved to one side by a grinning Italian who opens the vid with the type of low-fi inventiveness that once drew wiggly yellow lines across California streets and breathed life into a fuschia-hued setup. Following any initial disorientation and upset stomachs, Federico Vitetta dispenses with much of the high-tech effects and in-your-face emoting that at times distracted and dragged on the Ty Evans-helmed productions, instead plunking in moustachioed passersby on horseback, operatic music drops and occasional WWFing of trash cans, lightening the load carried by Altamont Capital’s newest flarees.

Whether the intro’s orbish viewfinder is emblematic of some proverbial rolling stone, casting loose all moss and withered tendrils of the past as it rolls beneath that flatbed trailer, is a question best left up to individual viewers and low-scoring undergraduate term papers. Lakai’s slate is not wiped fully clean — Simon Bannerot, a curly-haired hucker with a lovely fakie frontside kickflip, is tagged in by ‘Fully Flared’ curtain-hoister Mike Mo Capaldi to fulfill similar duties here, gliding long frontside noseslides, nose manualing down steps and launching what’s got to be one of the more daring wallies this side of Lizard King’s parking ramp blast. Sebo Walker goes in with Cory Kennedy fits and a princely De La Soul tune for his gnarliest part to date, Jon Sciano tosses an M-80 of a 360 flip over a garbage bin, Raven Tershy goes the distance on the Andy Roy bar and twirls a magnificent Cab disaster, Yonnie Cruz cracks a switch ollie into one of multiple hairy hills. Jesus Fernandez’s ledge tech remains in ascent — he gets onto the Dylan Rieder block switch — while Vincent Alvarez strings together a marathon line at the LA High School banks, and Stevie Perez jumps a rickety bar to a backside smith grind and traces some fairly tech lines through various European blocks. Riley Hawk chisels further his own legacy via speed-metal fueled 360 flip noseblunts and screeching kickflip 360 wallride.

Mike Carroll and Rick Howard pop in here and there, Mike Carroll taking a version of his downtown Los Angeles line from ‘Fully Flared’ to a narrow ledge, and Rick Howard shove-iting onto well-worn New York concrete, but the most direct references to Lakai’s prior tentpole come from Tyler Pacheco, a young box-wallriding blazer who seems to have memorized that vid’s lines and lore on his way toward meeting and skating with his childhood heroes. For all its storied catalogue, though, the Crailtap camp never has seemed particularly stuck on legacy-burnishing when it comes to their videos, and the passage of time, trends and team members merits a different context in which ‘The Flare’ ought to be considered.

Probably it is true that this video will not alter skating’s course the way ‘Fully Flared’ did, and may not attain ‘Yeah Right’s’ level of envelop-pushing handrail pyrotechnics, or capture an era like ‘Mouse.’ Does it have to? It’s worth considering that before Lakai offered up MJ’s 13-minute opus, brought Guy Mariano’s career back from the dead, and helped establish Lucas Puig’s international sensationdom, it was Mike Carroll and Rick Howard’s chosen roster of style luminaries and promising youngsters who collectively weren’t setting out to craft some vision of skating to come, or on any mission to refurbish any beloved brand name. Toward the end, what’s arguably ‘The Flare’s’ biggest twist doesn’t involve a bunch of fire or green screens but rather a clever spin on skating with the bros.

Was this type of team reset the best thing to happen to Lakai? Do any full-length vids have the capacity these days to change the conversation and hit as hard as ‘Fully Flared’ did 10 years ago? Will Tyler Pacheco set off a multiyear trend of table-bonking flip tricks capped off with the ‘Carroll Thumb’? Is Jesus Fernandez an odds-on favorite to win, place or show in the race for the year’s best hardflip?

Events on the Horizontal Horizon of the Eventful Event Horizon

“Blessed be the ties that bind,” the good book says, referring to the festive ties donned by Medieval lords on the occasions of their weddings to matrons true of virtue and plump of size, who in turn wore flowery gowns and pointed hats in keeping with the custom of the time. The old saying however also could equally apply to the metaphorical plastic zip-ties that once bound the skateboard community as tightly as the wrists of a newly gagged hostage, but now have been stretched, frayed and slicked with blood after a 20-year ride in a darkened trunk, bumping through energy drink-sponsored contest spectacles, international footwear investment and reality television seasons.

In this brave and bawdy 2017, year of the Rooster, what can draw together late-90s puffy-tongued plaza revivalists with mega-ramping park prodigies and their pastel-draped, body-varialing brethren? Time was, a big video could command the culture’s attention through months of ‘coming soon’ magazine adverts, a few carefully blown deadlines and a riot-inducing premiere. But ‘event’ vids over time have become the domain of the major shoe company, and that cupboard looks increasingly barren as Nike, Adidas, Emerica and Vans all have shot their respective full-length wads over the last two years, with mixed results; nearly all now seem to have sworn off the sort of hourlong teamrider-wrangling that takes years and seems less and less to stand up under colossal expectations erected with promotional hashtags, tossed-off teaser clips, and internet punditry.

Foundation last week premiered the latest entry into one of history’s stalwart video legacies, ranging from ‘Supercollider Superconductor’ to ‘Rolling Thunder’ to ‘Art Bars’ and ‘That’s Life’ – a heavy underdog narrative was built into the roll-out, including teamriders funding their own trips and pay whittled down to board royalties, making one wonder whether ‘Oddity’ should get you psyched on this latest iteration of the magic F or just hope these legitimately gnarly dudes find themselves a better deal. Ahead lies Transworld’s ‘Riddles in Mathematics,’ extending another beloved video dynasty with a knockout lineup and a GZA-cribbing title, helmed by Chris Theissen, whose Bordeaux-sipping extreme close-up techniques in last year’s ‘Substance’ bypassed perspective and boosted Dramamine sales. The majorest upcoming video may be Lakai’s ‘Flare,’ though with only four names remaining from the decade-ago (!) ‘Fully Flared’ lineup after former pro-model flarees succumbed to the gravitational pull of Nike, Adidas and old age, and much riding on emergent hot shoes such as Tyler Pacheco, Simon Banerot and Cody Chapman, it seems as much a reboot as anything — though the droney zooms and slick panning activity characterizing recently departed flare pilot Daniel Espinoza’s Royal Trucks part, assumed repurposed from his Lakai footage, looks very much prettier/sweeter versus any type of filmographic departures in the Federico Vitetta era.

After witnessing the coming-togetherness spurred by Brian Anderson’s coming out, Dylan Rieder’s death and earlier, John Cardiel’s ‘Epicly Laterd,’ are skating’s shared cultural events leaning less on videos and contests and more on personal narratives like SOTY? Can ‘Sabotage5’ transcend the tragedy of Love Park’s demise or only leave lingering questions as to what  Philadelphia was thinking, and how did the resurrecting Alien Workshop not get behind a group of dudes so heavily infatuated with one of the Sovereign Sect’s most enduring heydays? Will Palace ever get around to doing a ‘proper’ video or are their mixtape-style releases like last year’s ‘V Nice’ so good they needn’t bother? Is Birdhouse gonna take another run at video history with Jason Hernandez behind the lens? Will Danny Way’s now 2-year-overdue video part ever drop or will it get pushed back while Bob Burnquist comes with another project? Hasn’t it kind of been a long time since Krooked made a video?

If It Ain’t Broke Don’t Break It, The Flare Edition