The ethics of publishing photos of skateboarding center around truth-telling. A photo, even a sequence, shows a person* only one moment in time, leaving the observer to trust that a trick was landed – trust in the skater’s ability, the photographer’s veracity, the personal morals of the team managers, brand managers, photo editors and innumerable others who may shepherd a pic to the masses. If this trust erodes, the line between truth and fantasy blurs. The fabric of reality frays, and in the dark places of the universe, cosmic gates are thrown wide for ageless, blasphemous horrors to move among us, bending our world to their own loathsome purposes.**
With Zachary Kovacs’ incredible drop in to sludge-splash on the cover of the new Thrasher, there is no promise of some blockbuster trick being landed, and none is delivered. The journey, as the fella says, is the destination. The sequenced descent from the top of a 40-foot concrete tube to a crack hangup and headlong tumble into sickly green raise-your-hand-if-you’ve-pissed-in-it ‘water’ is instant drama, the thousand-worder image that tells the observer much about the recklessness, creativity, foolishness, griminess, futility, glory and a whole bunch of other adjectives that regularly get attached to this pursuit. Thrasher’s inclination to put it on the front reinforces all that, and extends an era of varied and occasional curveball cover shots that suit the current epoch – in the past year multiple hill-bomb-involving covers, multiple women on the cover; in 2022, Tyshawn Jones’ subway station kickflip and Rob Pace’s Double Dragon handrail trick shared space with a Neckface drawing and Fred Gall holding court in a stained T-shirt.
It takes guts and a certain okayness with setting aside the 24-7 rat race for tricks to run a cover where no trick was landed in the traditional sense, especially in the days when ads were plentiful and mags swelled to the size of telephone books as they grappled for Barns N’ Noble shelfage. Some other highlights from recent decades:
Skateboarder, Alex Gall, June 2001
Alex ‘Trainwreck’ Gall during his too-brief tenure was one of the most visceral, physical dudes doing it – fast, brazen, barely in control, sometimes not at all. This photo you could imagine running as a Zero ad, an intro portrait for an interview, a ‘subscribe’ ad, the back of a VHS box or anywhere else, but on the cover there’s extra gravity to all that it conveys about realizing when you’re beaten.
Transworld, Bob Burnquist, August 2006
Bob Burnquist’s dedication to the rarely practiced craft of MegaRamp jumping into the Grand Canyon is such that, after risking life and limb on an ollie out to 50-50 to base jump down to the bottom of the famed indentation, he instructed the assembled Discovery Channelers that he needed to do it again, that the board got squirrely on the rail on the first one he made. Whereas the TWS cover captured his successful dismount, the board ultimately wound up elsewhere than underneath his feet by the time the parachute settled, making this whole affair something very separate from the standard cover trick.
Thrasher, Rick Howard, July 2017
Bob Burnquist’s dedication was matched for this semi-aquatic cover shot by Sam Muller in Poland, where an aggravated homeowner sought to douse Rick Howard on a warm-up ollie, and obliged again when they tried for a photo. From the standpoint of the lady dumping the water, this photo may count as a make, since the water’s trajectory looks fairly on point to soak its target.
Skateboarder, Bam Margera, Summer 1997
During the latter half of the 1990s, a boy named Brandon ‘Bam’ Margera was a wild new talent who’d jumped from Flip flow programme to the Toy Machine team, bringing a stunt style of skating in which a lot of the appeal was in seeing what he was willing to try. Drop-ins were a big part of it, and this implausible-looking one from the cover of the just-relaunched Skateboarder Magazine added the dicey element of being in front of a police station. Footage of him trying it and slamming popped up in the post-credits montage of ‘Jump Off a Building,’ where Bam’s official part in the vid kicked off with him slamming on a different drop-in.
*or an animal
**Hopefully, all that doesn’t happen